Product reviews are a cornerstone for any seller on the Amazon marketplace. They have a crucial impact on product visibility in search results, listing conversion rates, and, as a result, sales. In addition, the vast majority of shoppers read reviews before making a purchase decision, so reviews must be fresh, relevant, and informative.
The landscape for getting Amazon reviews has completely changed in the last year. Launching new items has gotten considerably harder, but this can be a good thing for many merchants as it keeps out a gear portion of the competition. However, getting Amazon product reviews can be challenging for both new and experienced sellers and brands. Sellers should also consider the strict Amazon review guidelines to not put their accounts at risk.
Here, we will cover the best ways on how to get verified reviews on Amazon fast, stay TOS compliant, and use automated reviews programs to improve seller feedback ratings and profits. So, sit back and read our comprehensive guide for any Amazon seller - how to get reviews promptly and effectively.
Any Amazon customer review is an essential building element for the continued success of your business. Clients rely on customer experience and positive reviews to inform purchase decisions.
Research proves that 84% of customers trust online reviews as much as personal recommendations, and 91% of customers occasionally or regularly read online reviews. Why? Consumers are more willing to buy because they create trust and add transparency to the purchasing experience.
Shoppers who read product reviews are often unfamiliar with a brand and/or a particular item and don't have the confidence to make a purchase. Such clients need social proof to trust they're getting what they're paying for. It is especially true for high-end goods (tech products or luxury items), functional products (electronics, appliances, tools, i.e.), and clothing.
The beauty of most product reviews is that they give users second opinions on a product. Instead, shoppers who read reviews do so to gather information, like whether an item is true-to-size, it's comfortable, it's good quality, and it's functional. This information helps them make a more informed purchase.
Quality star review rate helps enhance product search rankings allowing more customers to discover your goods, increasing sales potential. In addition, shoppers are more likely to buy an item with good testimonials, so receiving your first reviews just after you launch a product is crucial.
Customer feedback can bring valuable information for enhancing your products. First, find out what is working well and what should be improved directly from your clients. Then, check out for comments, read the most frequent suggestions, and implement them.
Strive to differentiate your goods by composing bundles or kits? Wish to add a new line of your goods? Product reviews give lots of information about what customers want, straight from them. Keeping track of this can help you spot the opportunities that might take your Amazon business to the next level.
Positive feedback can help sellers predict how well certain goods will sell. If you notice a steady flow of positive reviews, it's a clear sign that your items are a hit. Plan your inventory accordingly to avoid any stockouts. Alternatively, when you have a drop in testimonials, it's time for you to look closer at your goods.
When selling on Amazon, one of your primary goals is to make sure that buyers are happy with your items and service. Testimonials provide an opportunity to learn precisely what your customers think. Such reactions give invaluable info and might even discover new use options.
Buyers on Amazon rely on other buyers’ top reviews when making purchasing decisions. Indeed, over 90% of customers read online testimonials before buying an item. On a digital platform, shoppers can't physically check the items. So, reviews on products are a vital source of information for Amazon customers.
The algorithm on Amazon decides on how to display products in its search results. Receiving reviews regularly and having a good review history are crucial factors for that algorithm. As a result, ranking on the first pages of search results improves your chance of getting a sale.
If you have a registered brand, Amazon reviews can help you gain additional social proof and make your brand more credible in the eyes of potential customers. This practice can go a long way in building both private label and white label brands.
How to ask for reviews on Amazon? If you're looking for ways to get feedback on Amazon by legitimate methods, feel free to send proactive messages to request product reviews and seller feedback scores. The platform has different ways to contact customers to leave feedback: the Buyer-Seller Messaging system, the Request a Review button, and the Amazon API. In addition, many sellers employ third-party apps to automate the review requesting process.
All communication with customers must be sent within 30 days after they complete an order, including the order number, and translated into their preferred language.
You can send the review requests to your Seller Central account with the Amazon review system. This feature allows sellers to customize their messages.
However, following all the platform's guidelines for communication with buyers is necessary. So, it's better to check the policies on how to get Amazon product reviews before sending direct messages.
If you start conversations with people and offer great client service, most shoppers are happy to share a great review on purchased goods. And we mean real engagement – not some autoresponder.
Such engagement can include:
In this case, Amazon sends the message with a review request by itself on behalf of the seller upon their request. The seller can’t change or customize the message.
However, it's automatically translated into the customer's language of preference. You can send requests manually from Order Details in your Seller Central account or use third-party software to automate the whole process. Amazon sellers have been receiving outstanding results with this type of messaging. After implementing this tool, recent research among Amazon customers showed a 41% increase in the average review rate per day.
Here is some more info about this feature:
Additionally, sellers can use third-party software, like SageMailer, that connects with the platform's API. Such tools allow sellers to send a high quantity of customized review requests using Buyer-Seller Messaging templates and automate Amazon’s “Request a Review” button requests.
Regardless of the chosen messaging method, Sagemailer's scheduling and automation features will save tons of your valuable time, help you get more reviews, and improve your performance on Amazon.
Thanks to the advancements of technology, it's more than possible to automate various aspects of your Amazon business and concentrate on more critical nuances. From setting up business alerts and optimizing your listings to managing customer feedback, you can allow data-driven machine learning algorithms to do all the heavy legwork for you.
Wondering how to get reviews on Amazon legally on autopilot? The Amazon review generator will help to contact Amazon reviewers and do all the job for you. SageMailer, as one of the most efficient Amazon review services, helps automate the product review and seller feedback requests both with the official Amazon’s "Request a Review" button and via Buyer-Seller messaging templates.
This Amazon verified review service guarantees 100% compliance with Amazon Terms of Use and is much more affordable than hiring the Amazon review agency.
In addition to Amazon's official "Request a Review" button, create, automate, and send customized messages through Amazon's Buyer-Seller Messaging. Use flexible delivery settings and add dynamic order-related content to your emails for more efficient communication.
SageMailer automatically monitors your Amazon product listings and sends instant notifications about new product reviews and seller feedback. This way, you can timely react to negative reviews and handle customer concerns to maintain a perfect seller rating.
SageMailer makes it simple to read and reply to all your Amazon buyers’ messages from all marketplaces on a single page. Streamline your customer support using pre-created templates, autoresponder feature, and history of previous messages.
Create different versions of letters and simultaneously test them to find out which variation works better. A/B testing takes the guesswork out of your decision-making and helps create templates that boost Amazon reviews.
We do know that poor reviews from customers can hurt. It's difficult not to take such feedback personally; however, try to look at them as your learning experience. If you get a negative review, keep in mind to reply professionally and solve the customer’s issue if possible. Train your team to respond in the same manner.
Prompt responding is also important. If the customer felt dissatisfied enough to post a review of your business, you should make it a priority to seriously respond to their negative feedback. Aim to respond within 24-48 hours from when they post the review. The quicker they hear from you, the more sincere your words will feel to them.
Bad reviews can turn out to be very useful for your business. Check out feedback for common issues and work them out with your manufacturers or suppliers. Negative testimonials can also show the end of the life cycle of your products or accentuate the opportunities for improvements.
All feedback is useful feedback. Be thankful for users who took their time to give you some criticism, even when it's difficult, and appreciate the fact that they're still offering you the chance to make it right. Negative reviews can (and should) be a good (and free) way to keep customers coming back. So take it for what it is worth and improve the company's imperfections, and be sure to express that in your response.
The Amazon platform does not allow customers to post reviews with inappropriate or abusive language. Shoppers also cannot disclose any personal info about the seller. However, when you get abusive testimonials or fake reviews that contradict the Community Guidelines of the marketplace, you can report them for possible removal.
If you notice irrelevant content or abuse on the review, contact Amazon Seller Support to remove Amazon feedback. You might also report abuse by clicking on the "Report abuse" button next to the "Was this review helpful to you?"
If you suspect that the competitor submits negative feedback, you can report it to Amazon Seller Support and delete the review. However, you need to have good and clear proof of why the feedback should be deleted.
If criticizing the review is fair, it will help you enhance your products. Once done, you can leave a comment on this improvement in the bad review, stating that the issue had already been removed. Usually, clients would appreciate it if you considered their opinion.
The occasional poor feedback is likely to pop up. But if you get negative reviews for the same items regularly, it might be time to retire them from the lineup. It's especially true when you have already made some improvements to the listing and goods. Not every item will be a winner, so sometimes it is better to shift your focus and efforts to the new product.
Usually, negative feedback and product reviews mean that it is high time to revisit your product descriptions. Are you getting Amazon reviews and poor ratings for failure to serve customers' expectations? Check your listings to make sure that all dimensions and variations are correct. Think of including FAQs to provide answers to common questions. A well-optimized product listing is a must-have thing when talking about how to increase reviews on Amazon.
