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Can you sell jewelry on Amazon? Well, yes! Frankly speaking, selling jewelry on the platform can be compared to poetry: it is huge and seems to exist forever. However, many people do not know for sure what is good and what is not. Many sellers are interested in delving into this profitable jewelry world, as thousands of customers buy it online daily. Thanks to SageMailer, you don’t have to be wary anymore.
In this article, we’ll offer the essential tips and tricks you should know about trading jewelry online, whether these are stud earrings from stainless steel or pendant necklace for sensitive skin.
Selling Fashion Jewelry on Amazon: Rules
If you are going to or already sell jewelry made of precious stones and metals such as silver, gold, diamonds, or pearls and sapphires, Amazon will need you to pull out all the stops before you can even hope to list your product.
To begin with, your goods are to meet the Jewelry Quality Assurance Standards of Amazon. It will require you to learn everything about the piece you are offering to such a level that you can tell the exact sizes and the number of carats in your item.
The Amazon Marketplace has different fashion jewelry standards for sellers to ensure clients are not getting faulty or false products. Although there is a great load of work to do before listing jewelry on the platform, there is high potential for a strong payoff. Just think about it. The maximum price of a jewelry item on Amazon is $300,000!
Gain Popularity on Amazon with Selling Jewelry
As indicated above, you can find thousands of sellers already offering their products on Amazon. Some of those merchants sell jewelry.
Although the market seems too saturated at times, especially regarding yellow gold, white gold, or surgical steel items, there is still some room for new users. Just take particular care in listing your products and optimizing your descriptions to get many views and clicks. It is important that you, as the Amazon seller, be very attentive to all the aspects of your product listing. For instance, here are a couple of key areas that, with proper SEO optimization, can lead a great number of clients to your Amazon page:
- Descriptive and Clickable Title
- Main Features as Bullet Points
- In-Depth Item Description
- Positive Comments and Reviews
What can you do apart from using SEO optimization strategies to attract the attention of your customers to the product listing? Make your potential clients more comfortable buying from you by offering specific reassurances. When it comes to expensive jewelry pieces, you can demonstrate the quality of your gems and metals by adding images of respective authenticity letters.
Besides, merchants can bring more jewelry shoppers with authentication and promise that their product is a “Fair Trade Jewelry.” It promises clients that their item is conflict-free and no one got harmed in receiving the precious aspects of their product.
Choose High-Quality Suppliers
Another important tip is that you want to be careful and take certain precautions while choosing a supplier or manufacturer for your jewelry pieces. A lot of retailers selling jewelry don’t have the necessary expertise in gems and precious metals. Thus, they can become easy targets for amoral suppliers.
Don’t forget to research before you choose a certain supplier to send items that will be presented on your Amazon page. Even if you offer fashion or costume jewelry, you need to ensure you are working with a trustworthy seller.
For instance, a lot of fashion jewelry retailers on Amazon promise that their items won’t tarnish over time. But when you look into their section with reviews, you might see that it’s not true. It may seem that unethical wholesale suppliers deceived those Amazon sellers. Probably the last thing you wish as a seller is to promise your customers a high-quality precious metal like 14k gold plated or 925 sterling silver that ends up being a green tarnish in a couple of months.
Bad testimonials claiming unfaithful advertising will deeply hurt your product listing on Amazon. Besides, it can even be deleted completely.
Stay Trendy
Jewels are a perfect gift; however, how to choose the best one? Be it fashion jewelry, including cute cheap handmade pieces, or real ones made with gems and precious metals; your success must keep up with the modern trends. You can add the best pictures and set the lowest prices. However, when your jewelry items are obsolete, it’s unlikely that your sales will soar. Nowadays, the most trendy jewelry pieces are eye-catching layered necklaces, gold hoop earrings, and stacking rings.
Sure thing, like anything else, trends and tendencies in jewelry evolve and charge regularly. It is hard to predict what will still be popular and, on the other hand, what will rapidly become “tacky” or outdated. Nevertheless, if you list relevant products and consider the tips mentioned above and tricks, you will surely make your product listing on Amazon a top seller on the platform.
To Sum Up: Can You Sell Jewelry on Amazon?
It doesn’t matter what type of jewelry you are going to sell, nose piercings, silicone rings, or wedding necklaces. Delivering top-notch customer support is of the highest importance. This kind of attention to client feedback can quickly bog you down when you are responsible for all the processes on your own. However, SageMailer can do this job perfectly. Spend a couple of minutes setting up your account, sit back in your chair and let the app take care of the rest. It will collect reviews, automate the messages, and translate the requests to the buyer’s language. Communication with clients has never been so easy!
To see how it works, sign up today and enjoy your first 30 days for free.
