Amazon Business Seller Program – Everything You Need to Know

It is estimated that by 2020, B2B e-commerce sales are expected to reach $6.7 trillion. In addition, there will also be numerous opportunities for Amazon business customers. As one of the biggest online business companies, Amazon Business is now available in the UK, Germany, and the US. It provides online sellers with an opportunity to diversify their sales and can reach enterprises of all sizes, including government agencies, universities, non-profits, and hospitals. Besides, the company also offers free two-day shipping to all international and Amazon web buyers.

What is the Amazon Business Seller Program?

Through Amazon, the B2B arena has been simplified. It has now become a lot easier to sell to businesses and companies. Typically, Amazon Business is an online platform where individuals can freely utilize the program to showcase their products. However, as a seller, you are required to be a member before you start selling your products.

The B2B e-commerce program is one of the most effective programs where sellers can interact with customers freely. Business sellers are equipped with numerous tools to freely sell their products with little or no difficulty.

How It Works

The Amazon online business platform is one of the most successful online businesses that allow Amazon online business sellers to comfortably reach business-only customers easily without incurring additional charges. Below are some of the critical things to put into consideration before enlisting your business in this program:

• You can still use your Amazon seller account for the Amazon Business seller program. You don’t need a new account. However, you must show excellent performance to utilize this service.
• You can gain more buyers by providing your credentials and verifying your information.
• By completing your seller profile, you will provide more information about your company to your customers.
• Referral fees are based on the number of product listings sold by Amazon.
• Amazon Business sellers can benefit from Amazon through their customer’s delivery as they are made throughout the world.
• Amazon sellers get to benefit from the Amazon Business pricing and quantity discounts which provide individuals with an opportunity to sell their unit.

Also, feel free to use coupon codes on Amazon to attract more customers and drive sales.

How to Join the Amazon Business Program

Joining the Amazon Business program is quite easy. All you have to do is make a few clicks. Using your Seller Central account, go the homepage then search for “Amazon Business Seller Program” in the search box located on the upper right.

After the search results have come up, click on the link that says “Who is eligible for the Amazon Business Seller Program?”.

In order to check your eligibility, you will be required to scroll down to the bottom of the page.

If you are eligible, you will be automatically redirected to the signup page. However, you have to check the Terms and Conditions box before proceeding and clicking on the “Enroll Now for Free” button.

After completing all these processes, a message will inform you that you are now enrolled in the Amazon Business Program. All of the abovementioned features will now be available in your Seller Central account.

What Happens When You Join?

Apart from benefiting from individual customer shopping experiences on Amazon, you open doors to another set of features, including additional features in your Amazon Seller Central account, when you join the Amazon Business Seller Program. You can also expand your selling potential with Amazon to your targeted audience. Furthermore, apart from the additional set of tools and features, you will also receive exclusive messages about your products, which lets other businesses know you are enrolled in the Amazon program.

These real-time updates not only improve the performance and standards of your program but also enhance your product’s attractiveness to your customers. It makes them look legit and of high quality. Furthermore, participating in this program will provide your potential customers with more information about your products. As a result, you will be able to sell more products. Besides, you will also reach a vast customer base within a short period.

The key details include information about the quality diversity and ownership of the business, business credentials, as well as ownership of your business. All of the above information enables your business to stand out from the crowd, allowing it to go a long way in convincing your customers to purchase your products.

What’s more, you don’t need to be there physically. Instead, everything is done online, making it one of the best and convenient ways to easily interact with your customers.

Amazon Business Repricing Option

Typically, most business owners think placing a tag with the lowest prices for their products will improve customer service. However, this is not the case. Although business pricing is an essential aspect of business models to keep your profits high and increase more chances of winning customers, you can comfortably optimize your prices to stabilize your earnings using repricing software which you can access from Amazon.

With the help of this software, you can also comfortably monitor the performances of your products and determine when you bring down or raise prices. What’s more, the program ensures that you remain updated with the latest price and tips to attract many customers. As a business seller, you will also get exclusive access to some of the best pricing tools in the market.

When to Sign Up

Suppose you deal with industrial and scientific products or electronic and office supplies (basically products that businesses would most likely purchase). In that case, you should consider joining this program. The key features offered in the program will allow you to be more competitive in your business. It will also give you access to tools that enable you to manage your business effortlessly.

Amazon Business Seller Program Enrollment Requirements

Before enjoying all the benefits of the Amazon B2B Program, there are several participation requirements you should meet.

First, your subscription to your Seller Central profile should be professional. If you are new to the Amazon program, don’t be worried too much, as you can slowly raise your status to the required rank within a short time. All you need to do is integrate the proper criteria in your business to rise to a professional level quickly. Additionally, you must meet several performance requirements as shown below:

Selling on Amazon

• 1% Order Defect Rate (ODR) or less
• 4% late shipment rate or less
• 2.5% pre-shipment cancellation or less

Amazon Business Seller Program

• 1% pre-shipment cancellation rate or less
• 0.5% Order Defect Rate (ODR) or less
• 2% late shipment rate or less
• Minimal chargeback

Program Features

What are the benefits of joining the Amazon Business Seller program? The Amazon Business Program is equipped with numerous features that improve your business’s image to your customers. It also works on managing your Amazon Business. Below are its main features:

Business Customer Exclusive SKUs

As an Amazon Business Seller, you can offer products to business customers, allowing you to target more customers. You can interact with ideal business buyers. Customers who visit your Amazon company profile are interested in what you are selling. This tool will enable you to target the required customers.

Undoubtedly, most online businesses unknowingly showcase products to the wrong group of customers. However, Amazon online business sellers can target this platform’s right customers. Moreover, thanks to the program’s ability to automate all of its services, interacting with customers is quite efficient.

Tax Exception

Another benefit of the program is that you can participate in the Amazon Tax Exemption program. Besides participating in this program, your businesses will have the ability to make tax-exempt purchases, thereby providing you with a tax exemption certificate. The program automates the seller participation process, which helps companies with tax exemption certificates. It makes the process painless and quick for you and your customers.

Business sellers who were able to benefit the most are using the tax exemption feature in their favor. As an Amazon business seller utilizing this program, you can maximize the full potential of tax exemption by buying goods in bulk. In addition, as long as you have the tax exemption certificate, the program will automate your seller participation process.

Reduction in Referral Fees

Products in the Amazon Business Program that fall under specific categories are subject to certain referral fees when making bulk purchases. As a result, quantity discounts save you a significant amount of Amazon business account fees and allow you to enjoy a competitive deal on bulk purchases.

Without a doubt, individuals utilizing this feature will benefit more when making bulk purchases. You must create an Amazon seller account, follow the correct procedure, and take advantage of all the features available on your business profile.

Enhanced Reporting

By participating in the program, you can access multiple features, such as private labeling, which allows you to comfortably identify orders specific to a particular business.

Consequently, you also get to identify and exempt tax-free orders. You must be informed while doing business to remain ahead of the game. Besides using this feature, Amazon business sellers will be capable of monitoring their sales in real-time, which will work to ensure they provide their customers with their desired products.

Seller Credentials

If you participate in the program, you will have multiple choices for improving your business. Among these choices include the ability to display a wide range of certificates of an individual’s seller profile.

This feature allows individuals to distinguish themselves as ISO 9001 certified or as Women-Owned Small Businesses. Indeed, if you own a business, you probably understand the importance of seller credentials. They are one of the most critical documents in any industry.

This program will ensure you remain updated with all the documents required to run your business effectively. Besides, you will only be charged a small fee to acquire your credentials. These credentials will come in handy if you need to get a loan. Most credit companies require individuals using this program to provide identification documents to determine the right kind of loan to provide. 

Enhanced Content

With this Amazon Business Seller Program feature, sellers can add enhanced product content, for example, Material Safety Data Sheets (MSDS) or user guides to goods that fall within specific niches and categories.

You can find more info about Enhanced Content here (note: Seller Central login is required).

Enhanced Business Seller Profile

This solution can add additional details to your business profile, such as the year established, business type, enhanced logos, and more.

 You can find more info about Enhanced Business Seller Profile here (note: Seller Central login is required).

Pros and Cons of the Program

Now that we’ve known the offers you can get from joining the program, let’s now talk about the pros and cons you can experience. They’re as follows:

Pros:

• You can take advantage of Fulfillment by Amazon. Amazon will be the one to pack and ship your customers’ orders to their addresses. Aside from that, Amazon will also be the one to handle certain aspects such as returns, refunds, and other areas of customer support.
• You can highlight your credentials on your profile. It allows the user to narrowly search the specific business type you have, be it a registered small business or a female-owned company.
• There are tons of powerful B2B features available. In addition, you can enjoy specialized features such as business pricing, discounts, and procurement software integration.

Cons:

• Updating data on each product detail page will be a lot more hassle than usual. In addition, since each product will have its category, the way your product data is set up will impact its visibility and chances of being sold.
• Creating a relationship with your customers or even standing out from your competitors will be harder. It is because buyers can just search for sellers who offer the lowest prices and buy from them.
• You will have limited communication with your buyers. In addition, since Amazon considers the buyers as their customers instead of yours, it will become harder for your customers to recognize your brand.

Necessary Paperwork: Your Amazon Seller Account Checklist

To get through the entire registration process for an Amazon seller account, you will need a bunch of information readily available, including:

• Your Business Information.

You must enter your legal business name, contact information, and address. 

• Email Address.

Please, specify an email address that you will further use for this business account. This email account must be set up already, as you will immediately start getting critical emails from Amazon.

• Credit Card.

It should be an internationally chargeable credit card with a valid billing address. If your credit card number isn’t correct, the platform might cancel your registration.

• Phone Number.

Include your phone number Amazon’s representatives can use to reach you during this registration process. Also, keep your phone nearby during registration.

• Tax ID.

Your tax identity details include your company’s Federal Tax ID or your Social Security number. For the tax identity info submission, the registration process will take a brief detour to a “1099-K Tax Document Interview.”

• State Tax ID.

It should be the tax ID information for states where you have a tax nexus. Warehouses/3PLs, company offices, and call centers influence this physical presence. In June 2018, the US Supreme Court changed the law regarding e-commerce merchants’ responsibility to remit sales tax for online transactions.

Conclusion

Sellers participating in the program with products that businesses can purchase will enjoy many perks. It is indeed one of the best ways that can be utilized to attain success in any kind of big or small business. Besides, it also gives you access to numerous features and tools, such as Amazon business pricing, that can propel your business to success within a short time.

If you are not on this program, what are you waiting for? Set up an Amazon business account, then undergo an Amazon Business Seller Program review at Amazon Business com now.

All you need to do is follow the above signup process and register your business. Then, ensure you consult with the necessary parties who will guide you to effectively create a successful online business. Note that the best way to successfully win in the Amazon marketplace online business is to utilize the available tools and features.

However, ensure you have professional status to win the required customers successfully.

Be More Competitive by Gaining Social Proof from Your Customers

All potential buyers, especially businesses, are looking for more information to ensure they make the right purchasing decision when checking out your product. Although the Amazon Business Seller Program boosts your business’ credibility for good sales results and winning the BuyBox,  you still need customer reviews for your products. SageMailer is a great way to increase the number of product reviews by automatically asking each customer who purchases from you to leave their feedback.