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Apparently enough, the most popular e-commerce platform in the world is bound to have millions of trending products that grow on its users with unbridled intensity. Yes, Amazon features myriads of popular goods that buyers can’t get enough of using and manufacturers won’t stop producing. Generally speaking, all goods sold on Amazon are helpful and likable to an average user, however, there are always the “chosen” ones that appeal to buyers more often — the best-selling products on Amazon.
In the past couple of years, Amazon has had its finest hour regarding its success with sales and customer retention. Today, this innovative digital platform accounts for nearly half the profits of the electronic commerce industry. And the current challenge the world is going through, the COVID-19 pandemic, has largely contributed to the growth of Amazon — avid Internet buyers broke bad into online shopping even more avidly, while those who preferred the good old way of buying at land-based stores took up the habit of purchasing goods online, too.
Before we list the hottest goods on Amazon of 2021 to date, let’s try to make an in-depth prognosis of the platform in this year based on its 2019 performance.
2021 for Amazon: Numbers and Facts
As the indisputable leader of modern online shopping, Amazon demonstrates outstanding performance annually. Its ongoing commercial success has become a huge inspiration for the entire industry, setting brand-new standards for other giants of electronic commerce. And the previous years were no exceptions for the iconic e-commerce platform, bringing it mind-boggling revenues and wins.
The statistics of how good the platform has been doing throughout the last couple of years, and the fresh dynamics from early 2021 can help see the prospects of Amazon in 2021 more vividly. Now, we’re disclosing the greatest highlights of Amazon so far!
- Every month, Amazon website gets about 206 million hits
- On Amazon Prime Day in 2019, the store sold over 175 million items
- Amazon is what most users begin their digital shopping searches
- The founder of Amazon is the world’s richest man
- The platform has $232 billion in revenue last year
- Roughly 4/10 teens refer to Amazon as their favorite digital store
- Currently, there are 12 million products in Amazon’s catalog
- There are more than 26million subscribers to Amazon prime video
- In one minute, Amazon makes more than $283,000
Top selling items on Amazon
To begin with, when talking about the most purchased items on Amazon, it doesn’t always mean that your task is to switch to these specific items. Instead, make sure your final decision about product’s based on many factors, for instance, market demand: competition, and your particular business situation.
No strategy can guarantee you will pick products that are best sellers to sell them on Amazon all the time. Thus, you need to try out a few different categories. In addition to this, when you are looking to include some new goods, you should study the market and perform product research to make sure the items are still in high demand as soon as you set up the process. At the same time, don’t forget about the basics: keeping an eye on the growth of your sales, recognition of your brand, and the loyalty and satisfaction of your customers. It is a key to attracting clients and an answer to the question how to get an Amazon best-seller badge
However, don’t forget that your efforts should fairly pay off.
Nowadays, it seems that personal care products, games, and fitness equipment are some of the best items to list on the Amazon platform in 2021.
That is why a good idea would be to consider the following most profitable items to sell on Amazon:
- Face masks, for example, peel-off ones
- Haircare items
- Nail polish
- Fitness equipment
- Mats for yoga
- Exercise bands
- Water bottles
- Puzzles and games
- Laptop skins
Similarly, bear in mind that the COVID-19 pandemic makes our future a little tricky because users may have less money to purchase gifts or personal items. Yet, at the same time, in the period of quarantines and various restrictions, many people are applying to the platform for their personal care products and entertainment.
Regarding other predicted best-selling items, think of the following categories:
- Photo and Camera
- Pet Goods
- Books: they are some of the most selling products, especially electronic books sold in the Kindle store. Check out our guide on selling books on Amazon. We’ve gathered the fundamentals of the online bookselling niche that will help you bloom in this category.
Generally, the following product categories have the most sales potential on Amazon:
- Games and Toys
- Photo and Camera
- Video Games
- Clothing and Shoes
- Home & Kitchen
At the same time, we recommend avoiding any product listing like CD or Vinyl because music streaming services are causing sales for such items to drop drastically.
We hope that the information we have covered here will inspire you to develop a working business idea. However, to get you to maximize the chances of doing it right, let’s delve a bit deeper.
What Are the Products, Then?
Now, we have finally moved to listing top-selling items on Amazon! The products we are about to mention are bought most frequently and boast the highest rate of interest from users. So, brace yourself up!
This is a true discovery among vacuum cleaners — a device that has lithium-ion for battery life, which makes it a pretty durable tool. The vacuum contains a translucent dirt bowl, crevice-cleaning attachment, and is one of the greatest solutions to effective house cleaning. The device is lightweight, already having a charge for 18 months and its smart charge technology uses less than 50 percent. This hand vacuum also features cyclonic action that keeps the filter unclogged, making the dirt bowl more transparent and clean. BLACK+DECKER Cordless Lithium Hand Vacuum is a great cleaner that will fit the needs of every desperate housewife!
Do you fancy checking out memes? Then this incredible game must be the perfect option for you! “What Do You Meme?” sparks insane competition and unrestrained fun, making players obsessed with creating the best meme and winning in the game. Here, participants have to create combos with caption cards and meme pictures, competing for which combo looks the most creative and hip. Given the great popularity of the meme culture today, this game is a real catch for meme-obsessed people who express their views, attitudes, and thoughts through memes.
Amazon takes great care of your comfort and sleep! The platform offers you an abundance of items that can make your sleep and relax more pleasurable. And one of such appealing items is the Mellanni Bed Sheet Set. This bedding is made of 100% polyester, which makes it silky and soft. The bed set looks really cozy and inviting, so be cautious, as looking at it may set off your sleep instincts! The fabric of the bedding is extremely wrinkled, fade, and stain-resistant.
What to do if your room is stuffy and the air is dry? Purchase the MistAire humidifier! This cool device will moisturize the air at lightning speed, making you less tense and stressed-out. The effect lasts 16 hours, letting breath seamlessly and without any impediments. The moisturizer’s 1,5-liter tank is enough to provide necessary humidity all over the house. Also, the MistAire humidifier radiates soothing night light that will add to your positive mood and even inspire you! This amazing tool comes with an AC power adapter, a disk cleaning brush, a warranty, customer support, and the harmony you get from your fresh air and the enticing glow.
Are you passionate about sightseeing faraway landscapes, places, and things? Are you in desperate need of something that would zoom what you struggle to see? Here’s the bright solution to your challenge — the Occer brand introduces you to innovative and “smart” binoculars that will let you discern anything within the field of view of 273ft/1000yds! Among the most noteworthy features of this brilliant device, there are FMC Broadband coating, adjustable eyecups, elegant design, waterproof hardware, and many other characteristics that will definitely appeal to a formidable sightseer!
A few decades ago, people associated a microscope with a huge, heavy device stored at a lab at some science center. But, as technological advancement keeps skyrocketing, today we have a tiny and good-looking microscope that is so different from its classic version in size, design, and quality. The magnification range of the Carson microscope is 60x-120x and it has cool precision-molded aspheric lenses that make the optics so great that you can see nearly any microorganism of the object observed! Aside from these amazing features, the microscope is lightweight, portable, and stylish in its design.
With this wonderful headset, your gaming will get more engaging and addictive. The BENGOO headset supports PlayStation 4, PC, Nintendo, laptops, Xbox One, PSP, tablets, iPads, cellphones. As one of the top-selling products on Amazon, the headset provides clear sound, potent ambiance, and high precision 40mm driver. This gadget provides users with a mind-blowing experience playing, listening to music, or just skyping with a friend. The handset features acoustic positioning precision allowing users to improve sound clarity and the sensitivity of the loudspeaker drivers.
In addition, this headset provides total noise isolation with its omnidirectional microphone. This feature enables you to concentrate on gaming or listening and not get distracted by the surrounding noise.
This product is so deservedly included in the list of top-selling items on Amazon 2021. As the coronavirus pandemic keeps playing tricks on the world, what everyday essential other than a face mask would you rush to buy on Amazon? The platform displays a great number of manufacturers who offer buyers durable face masks, but, again, there is a selection of items of supreme quality that can safeguard you from the sickening threat. The Soft Foot brand presents self-protective individuals with a great sustainable face mask that is not only virus-proof, but also soft to touch, thin, skin-friendly, and stylish.
Should You Sell the 2019 Best-Sellers in 2021?
The Amazon products that were the spotlight in 2019 prove to be useful and popular these days, too. Let’s take the BENGOO headset, an item we mentioned earlier. Virtual gaming is an incredibly viral activity now, isn’t it? This means that a quality headset can come in handy for avid gamers in 2021, too. Yes, most of the products that were trending last year, now continue to win the hearts of Amazon users, which makes it pretty clear that business owners definitely should sell the products they touted in the previous year, or start selling them right now, when people, encapsulated in the fierce pandemic hype, stay home and are glued to their multifunctional gadgets.
When it comes to top-selling items on Amazon, there’s one tiny controversy: some viral products are less useful than those purchased less often but being more helpful and indispensable. Such a paradox may lie in the popularity of the brand behind an item, of the popularity of the item itself, regardless of the type. This delicate and challenging occurrence has to be handled properly by creative and adept entrepreneurs themselves, who, most likely will choose to sell the goods that lack some qualities and characteristics but are widely favored and bought by picky customers. For better or worse, the sheer fact that an item has passed Amazon screening signals that it can be used in some way by shrewd buyers!
Best-selling items on Amazon: final thoughts
Top items to sell on Amazon are constantly changing, and there is no silver bullet for doing it right all the time. Nonetheless, the main point for deciding what products to sell on the platform remains the same.
Delivering goods of value and paying attention to customer reviews is more crucial than ever before. So, offer budget-friendly and unique items with minimal competition to achieve success on the platform. Of course, the competition there is high, so it’s better to ensure you are able to provide something valuable, minimize your shipping costs and take into account the price range.
To sum up, even though Amazon is considered one of the most profitable marketplaces to work with, there is no need to limit your sales opportunities with one popular category. Instead, learn about most selling products on similar e-commerce sites, check what works for you best, and don’t be afraid of diversifying across several categories while improving customer service!