August 22, 2019

Everything You Need to Know About Amazon Business Seller Program

It is estimated that by 2020, B2B e-commerce sales are expected to reach $6.7 trillion. In addition, there will also be numerous opportunities for Amazon business customers. As one of the biggest online business companies, Amazon Business is now available in the UK, Germany, and the US.

It is estimated that by 2020, B2B e-commerce sales are expected to reach $6.7 trillion. In addition, there will also be numerous opportunities for Amazon business customers. As one of the biggest online business companies, Amazon Business is now available in the UK, Germany, and the US. It provides online sellers with an opportunity to diversify their sales and is capable of reaching enterprises of all sizes including government agencies, universities, non-profits, and hospitals. Besides, the company also offers free two-day shipping to all international and Amazon web buyers.

What is Amazon Business?

Through Amazon, the B2B arena has been simplified. It has now become a lot easier to sell to businesses and companies. Typically, Amazon Business is an online platform where individuals can freely utilize the program to showcase their products. However, as a seller, you are required to be a member before you can be allowed to sell your products.

The B2B e-commerce program is one of the most effective programs where sellers can interact with customers freely. Business sellers are equipped with numerous tools to enable them to freely sell their products with little or no difficulty.

How It Works

The Amazon online business platform is one of the most successful online businesses that allow Amazon online business sellers to comfortably reach business-only customers easily without incurring additional charges. Below are some of the key things to put into consideration before enlisting your business to this program:

  • Your Amazon seller account can still be used for the Amazon Business seller program. You don’t need a new account. However, you must show great performance in order to utilize this service.
  • You can gain more buyers by providing your credentials and verifying your information.
  • By completing your seller profile, you will be able to provide more information about your company to your customers.
  • Referral fees are based on the number of products sold by Amazon.
  • Amazon Business sellers can benefit from Amazon through their customer’s delivery as they are made throughout the world.
  • Amazon sellers get to benefit from the Amazon Business pricing option as well as quantity discounts which provides individuals with an opportunity to sell by unit.

How to Join the Amazon Business Program

Joining the Amazon Business program is quite easy. All you have to do is make a few clicks. Using your Seller Central account, go the homepage then search for “Amazon Business Seller Program” in the search box located on the upper right.

After the search results have come up, click on the link that says “Who is eligible for the Amazon Business Seller Program?”.


In order to check your eligibility, you will be required to scroll down to the bottom of the page.


If you are eligible, you will be automatically redirected to the signup page. However, you have to check the Terms and Conditions box before proceeding and clicking on the “Enroll Now for Free” button.


After completing all these processes, a message will pop up to inform you that you are now enrolled in the Amazon Business Program. All of the abovementioned features will now be available in your Seller Central account.

What Happens When You Join?

Apart from benefiting from individual customer shopping experiences on Amazon, when you join the Amazon Business Seller program, you open doors to another set of features including additional features in your Amazon Seller Central account. Additionally, you also get to expand your selling potential with Amazon to your targeted audience. Furthermore, apart from the additional set of tools and features, you will also get to receive exclusive messages about your products which also lets other businesses know you are enrolled in the Amazon program.

These real-time updates not only improve the performance and standards of your program, but they also enhance your product’s attractiveness to your customers. It makes them look legit and of high quality. By participating in this program, you will be able to provide your potential customers with more information about your products. As a result, you will be able to sell more products. Besides, you will also get to reach a huge customer base within a short period of time.

Some of the key details include information about the diversity and ownership of the business, business credentials, as well as ownership of your business. All of the above information enable your business to stand out of the crowd, allowing it to go a long way in convincing your customers to purchase your products.

What’s more; you don’t need to be there physically. Everything is done online which makes it one of the best and convenient ways to easily interact with your customers.

Amazon Business Repricing Option

Typically, the majority of business owners think that placing a tag with the lowest prices for their products will improve their customer service. However, this is not the case. Although business pricing is an important aspect in business model to keep your profits high and increase more chances of winning customers, you can comfortably optimize your prices to stabilize your profits with the use of a repricing software which you can access from Amazon.

With the help of this software, you can also comfortably monitor the performances of your products and determine when you bring down or raise prices. What’s more; the program ensures that you remain updated with the latest price and tips in order to attract many customers. As a business seller, you will also get exclusive access to some of the best pricing tools in the market.

When to Sign Up

If you deal with products such as industrial and scientific products or electronic and office supplies (basically products that businesses would most likely purchase), then you should definitely consider joining this program. The key features offered in the program will allow you to be more competitive in your business. It will also give you access to tools that will enable you to effortlessly manage your business.


Participation Requirements

Before enjoying all the benefits of the Amazon B2B Program, there are several participation requirements you should meet.

First, your subscription to your Seller Central profile should be professional. If you are new to the Amazon program, don’t be worried too much as you can slowly raise your status to the required rank within a short time. All you need to do is integrate the right criteria in your business in order to quickly rise to professional status. Additionally, you must meet several performance requirements as shown below:

Selling on Amazon

  • 1% Order Defect Rate (ODR) or less
  • 4% late shipment rate or less
  • 2.5% pre-shipment cancellation or less

Amazon Business Seller Program

  • 1% pre-shipment cancellation rate or less
  • 0.5% Order Defect Rate (ODR) or less
  • 2% late shipment rate or less
  • Minimal chargeback

Program Features

The Amazon Business Program is equipped with numerous features that work on improving the image of your business to your customers. It also works on managing your Amazon Business. Below are its main features:

Business Customer Exclusive SKUs
As an Amazon Business Seller, the program provides you with an opportunity to offer SKUs to business customers, thereby allowing you to target more customers effectively. Additionally, you can get to interact with ideal business buyers. When a customer visits your Amazon company profile, it’s mainly because he’s interested in what you are selling. Therefore, this tool will enable you to target the required customers only.

There is no doubt that the majority of online businesses unknowingly showcase products to the wrong group of customers. However, Amazon online business sellers are able to target the right customers using this platform. What’s more; thanks to the program’s ability to automate all of its services, interacting with customers is quite efficient.

Tax Exception
Another benefit of the program is that you are allowed to participate in the Amazon Tax Exemption program. Besides participating in this program, your businesses will have the ability to make tax-exempt purchases, thereby providing you with a tax exception certificate. The program automates the seller participation process which helps businesses with tax exemption certificates. It makes the process painless and quick for you and your customers.

Business sellers who were able to benefit the most are those who are using the tax exemption feature in their favor. As an Amazon business seller utilizing this program, you can maximize the full potential of tax exemption by buying goods in bulk. As long as you have the tax exemption certificate, the program will be able to automate your seller participation process.

Reduction on Referral Fees
Products in the Amazon Business Program that fall under certain categories are subject to certain referral fees when making bulk purchases. Quantity discounts not only save you a significant amount of Amazon business account fees, but they also allow you to enjoy a competitive discount on bulk purchases.

Without a doubt, individuals utilizing this feature will get to benefit more when making bulk purchases. All you have to do is create an Amazon seller account, follow the right procedure, and take advantage of all the features that will be available on your profile.

Enhanced Reporting
By participating in the program, you can get access to multiple features such as private labeling which allows you to comfortably identify orders that are specific to a certain business.

Consequently, you also get to identify and exempt orders that are tax-free. Sometimes, all you need is to be informed while doing business in order to remain ahead of the game. Besides using this feature, Amazon business sellers will be capable of monitoring their sales real-time which will work on ensuring they provide their customers with their desired products.

Seller Credentials
If you participate in the program, you will have multiple choices for improving your business. Among these choices include the ability to display a wide range of certificates of an individual’s seller profile.

Thanks to this feature, individuals are able to distinguish themselves either as ISO 9001 certified or as Women-Owned Small Businesses. Indeed, if you own a business, you probably understand the importance of seller credentials. They are one of the most important documents in any business.

This program will ensure you remain updated with all the necessary documents required to run your business effectively. Besides, you will only be charged a small fee to acquire all your credentials. In case you need to get a loan, these credentials will come in handy. The majority of credit companies require individuals using this program to provide identification documents in order to determine the right kind of loan to provide.

Pros and Cons of the Program

Now that we’ve known the offers you can get from joining the program, let’s now talk about the pros and cons you can experience. They’re as follows:


  • You can take advantage of Fulfillment by Amazon. Basically, Amazon will be the one to pack and ship the orders of your customers to their address. Aside from that, Amazon will also be the one to handle certain aspects such as returns, refunds, and other areas of customer support.
  • You can highlight your credentials on your profile. This allows the user to do a narrowed search on the specific type of business you have, be it a registered small business or a female-owned company.
  • There are tons of strong B2B features available. As such, you can enjoy certain specialized features such as business pricing, discounts, and procurement software integration.


  • Updating product data will be a lot more hassle than usual. Since each product will have its own category, the way your product data is set up will have an impact on its visibility and chances of being sold.
  • It will be a bit harder to create a relationship with your customers or even stand out from your competitors. This is because buyers can just search for sellers who offer the lowest prices and buy from them.
  • You will have limited communication with your buyers. Since Amazon considers the buyers as their customers instead of yours, it will become harder for your customers to recognize your brand.


Sellers participating in the program with products that businesses can purchase will definitely enjoy a ton of perks. It is indeed one of the best ways that can be utilized to attain success in any kind of big or small businesses. Besides, it also gives you access to numerous features and tools such as Amazon business pricing that is capable of propelling your business to success within a short time.

If you are not on this program, what are waiting for? Setup Amazon business account then undergo an Amazon business account review at Amazonbusiness com now.

All you need to do is follow the above signup process and register your business. Ensure you consult with the necessary parties who will guide you to effectively create a successful online business. Note that the best way to successfully win in the Amazon online business is to utilize the available tools and features.

However, make sure that you have professional status in order to successfully win the required customers.

Be More Competitive Gaining Social Proof from Your Customers

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