Table of Contents
- 1 Split and A/B Testing – Definition and Main Difference
- 2 What Is A/B Testing on Amazon?
- 3 Why Do You Need Split Test on Amazon?
- 4 Why Can’t I Do A/B Testing on Amazon Manually?
- 5 Main Things to Split Test
- 6 How Can I Do A/B Testing on Amazon FBA in the Most Effective Way?
- 7 Instead of Conclusion – the Best Tool for Amazon A/B Testing
Selling on Amazon means running a business in an almost unpredictable environment. AMZ is very dynamic, and its shoppers are pretty picky as well. That’s why suggesting, developing, and testing new approaches to increasing your sales always makes sense, and running an A/B test for each new idea is the smart path to choose. So let’s find out the essence of Amazon A/B testing and unlock the ways to make it even more effective.
Split and A/B Testing – Definition and Main Difference
Just a getting started to question – why do we need to test our marketing approaches? The answer is pretty simple. In the data-driven environment, and under the influence of constantly changed behavior patterns of users, you can never know what will work for your audience. So until you develop several potentially winning tactics, run tests, compare test results, and find out which one improves conversion rage and increases sales.
Two main approaches to managing your experiments and discovering the statistical significance are A/B and split tests. These concepts are often used interchangeably. Still, they have a slight difference. A/B test means changing a specific parameter (for example, the color of the “Buy” button on your landing page) and choosing from only two options (for example, red or green). A split test, in turn, means distributing the traffic between these two options. The latter method is often used when there is a need to make user segmentation before testing.
And now, let’s find out Amazon A/B and split-test opportunities.
What Is A/B Testing on Amazon?
Amazon A/B testing allows you to suggest two different approaches to selling on the platform and find out which works best for your audience. What’s more, recently, A/B tests became available in Amazon Sellers Central but only for those Amazon sellers registered in the Brand’s Registry.
As for the Amazon product split test, split test AMZ listings, and split test price Amazon, these options aren’t available within the marketplace since, as the definition of a split test suggests, you have to segment and re-manage the audiences to make it work. So, in this case, there is a need to use dedicated tools that can also take the customers’ data into account.
Why Do You Need Split Test on Amazon?
As we have mentioned, split Amazon A/B tests are necessary for finding out what works for your sales boost and what doesn’t. What’s more, splitting the options as a part of your A/B testing AMZ seller strategy allows you to test multiple parameters and gather a lot of insights that you will be able to reuse across all your products and product listings. Still, it means you have many things to test in an original listing. And to make this process effective, you are better off considering one of the A/B tools used by Amazon.
Why Can’t I Do A/B Testing on Amazon Manually?
Hypothetically, you can. But in practice, it means a lot of monotonous work you can quickly get bored with and confused. For example, suppose you have an Amazon listing teeming with different items, each of which has a separate product description and different product titles. Choosing and changing each parameter and manually testing it will take too much time. You will likely get lost in your test campaigns and their results quickly.
That’s why it is always better to use A/B testing tools on AMZ that help you run tests automatically, save your test history and results, and provide you with detailed and accurate reporting on a visual dashboard.
Main Things to Split Test
What can you test in the marketplace to unlock the best marketing approaches? Below are some examples of A/B tests on the platform:
- A/B testing pricing at Amazon. Most shoppers look for the best deals. That’s why testing your price is essential. What’s more, you are better off doing it with the help of price A/B testing tools on AMZ since the latter can not only test the options but also track your competitors’ prices and instantly notify you of price changes. For example, SageMailer is an application for Amazon price management, in addition to its other features, like gathering buyers’ feedback, running A/B email tests, and automating your invoicing.
- A/B testing Amazon product descriptions and titles. Product descriptions and titles are also important elements that help the users to decide whether to find out more about the product (the task of the title) and whether the product matches their needs and expectations (the task of the product description). To make both of these elements cope with their tasks, make sure to make the title catchy and the description – detailed, meaningful, and filled with relevant keywords. Then, test the options.
And keep in mind that you should run separate a/b tests for the title and description – don’t change both of them at once. Otherwise, you should be unable to find out what elements actually drive conversion.
- AMZ products images testing. The first impression your prospective buyers get is always visual so making them want a particular item at first glance is already half the success. That’s why you should take care of the quality of your product images and experiment with several options to find the picture that comes with the highest converting potential.
- A/B testing listings. When you change a specific parameter in your product title or description, for example, it can change the positioning of your listing as well, so make it a rule to evaluate the complete picture when analyzing your A/B test results.
How Can I Do A/B Testing on Amazon FBA in the Most Effective Way?
When you first enter AMZ A/B split testing, you may wish to test every possible aspect of your product listings. However, you should keep in mind some best practices. That way, you will determine what is working and where to improve your A/B testing. Below are a few tips to help you enhance the accuracy of your split test outcomes.
- Get started with high-traffic ASINs. Experimenting with your best sellers can never be a bad strategy. Why not skyrocket its sales even more if the item is already popular? P.S. If your tests are unsuccessful, you will also be able to get back to the previous option but with an insight into what doesn’t work.
- Change only one parameter. The essence of testing in A/B mode is to change only one parameter simultaneously. Otherwise, your test result can never be unambiguously clear.
- Exclude the external influence. Also, make sure there are no powerful triggers to significantly increase or, on the contrary, drown down your sales while you are running A/B tests. For example, testing your listings on the eve of Black Friday is bad since most users go mad with the discounts and best deals.
- Choose the right tool to have a complete picture. Also, use the right A/B testing tool to simplify the process, gather the data accurately and analyze it from different angles. Many software solutions are created for running AMZ tests, and SageMailer is one of them.
- Do not stop early. One of the essential best practices is not to stop your A/B test too early. Discontinuing before the end of your test can prevent you from obtaining the most accurate results. For instance, it might take time for the change to happen and begin driving results. If you do not see results within a few days, you might feel like you should stop your test since you are not getting many sales. However, if you waited for the test duration, you might see a more significant increase in orders. Therefore, make sure to run your test long enough to collect good results that will help your selling strategy.
- Make it unique. Another crucial thing to do when AMZ split testing is to make your A and B tests different enough. For instance, changing one or two words in your product title might not affect client behavior very much. However, if you modify the product title significantly, you might better understand which one is better. Consider additional keywords and phrases buyers may use to find the items you sell. Then, you can come up with a different way to describe your goods in the title. As you review your experiment, you might get significant results demonstrating which title you should choose.
Instead of Conclusion – the Best Tool for Amazon A/B Testing
SageMailer can become your reliable assistant in launching and running the Amazon A/B test successfully. With its help, you can create and test AMZ emails sent to your buyers to get valuable feedback and build solid social proof for your store. Moreover, with its help, you can track your competitors’ price changes in real time, get instant price alerts, and adjust your strategy accordingly. Still, these aren’t all the features SageMailer comes with – automated invoicing also allows you to save a lot of time and reinvest it in creative Amazon marketing strategies development.
It can become your reliable assistant in launching and running the Amazon A/B test successfully. With its help, you can create and send an A/B test email to your buyers to get valuable feedback and build solid social proof for your store.
Register now and unlock access to a 30-day free trial. Make sure SageMailer drives benefits for your business!