Table of Contents
- 1 A/B and Split Testing – Definition and Main Difference
- 2 What is Amazon A/B Testing?
- 3 Why Do You Need Split Test on Amazon?
- 4 Why Can’t I Do A/B Testing at Amazon Manually?
- 5 Main Things to Split Test
- 6 How Can I Do A/B Testing on Amazon FBA in the Most Effective Way?
- 7 Instead of the Conclusion – The Best Tool for Amazon A/B Testing
Selling on Amazon means running a business in an almost unpredictable environment. Amazon is very dynamic, and its shoppers are pretty picky as well. That’s why suggesting, developing, and testing new approaches to increasing your Amazon sales always makes sense, and running an A/B test for each new idea is the smart path to choose. So let’s find out the essence of Amazon A/B testing and unlock the ways to make it even more effective.
A/B and Split Testing – Definition and Main Difference
Just a getting started to question – why do we need to test our marketing approaches? The answer is pretty simple. In the data-driven environment, and under the influence of constantly changed behavior patterns of users, you can never know what will work for your audience. So until you develop several potentially winning tactics, run tests, compare test results, and find out which one improves conversion rage and increases sales.
There are two main approaches to manage your experiments and discovering the statistical significance – A/B and split test. These concepts are often used interchangeably. Still, they have a slight difference. A/B test means changing a specific parameter (for example, the color of the “Buy” button on your landing page), choosing from only two options (for example, red or green). A split test, in turn, means distributing the traffic between these two options. The latter method is often used when there is a need to make user segmentation before testing.
And now, let’s find out Amazon A/B testing and split test Amazon opportunities.
What is Amazon A/B Testing?
An Amazon A/B testing allows you to suggest two different approaches to selling on Amazon and find out which one works best for your audience. What’s more, recently, Amazon A/B testing became available in Amazon Sellers Central but only for those Amazon sellers registered in the Brand’s Registry.
As for the Amazon product split test, split test Amazon listings, and split test price Amazon, these options aren’t available within Amazon since, as the definition of a split test suggests, you have to segment and re-manage the audiences to make it work. So, in this case, there is a need to use dedicated testing tools that can also take the customers’ data into account.
Why Do You Need Split Test on Amazon?
As we have mentioned, splitly Amazon ab testing is necessary for finding out what works for your sales boost and what doesn’t. What’s more, splitting the options as a part of your A/B testing Amazon seller strategy allows you to test multiple parameters and gather a lot of insights that you will be able to reuse across all your Amazon products and products listings. Still, it means you have many things to test in an original listing and to make this process effective; you are better consider one of the A/B testing tools used in Amazon.
Why Can’t I Do A/B Testing at Amazon Manually?
Hypothetically, you can. But in practice, it means a lot of monotonous work you can quickly get bored with and confused by. For example, suppose you have an Amazon listing teeming with different items, each of which has a separate product description and different product titles. Choosing and changing each parameter and testing it manually will take too much time. You are likely to get lost in your test campaigns and their results quickly.
That’s why it is always better to use A/B testing tools on Amazon that help you run tests automatically, save your test history and results, and provide you with detailed and accurate reporting on a visual dashboard.
Main Things to Split Test
What can you test on the Amazon marketplace to unlock the marketing approaches that work best? Below are some examples of A/B testing on Amazon:
- A/B testing pricing at Amazon. Most Amazon shoppers look for the best deals. That’s why testing your price is essential. What’s more, you are better to do it with the help of price A/B testing tools on Amazon since the latter can not only test the options but track the prices of your competitors and instantly notify you of the price changes. For example, SageMailer is an application for Amazon price management, in addition to its other features, like gathering buyers’ feedback, running A/B email tests, and automating your invoicing.
- A/B testing Amazon product descriptions and titles. Product descriptions and titles are also important elements that help the users to decide whether to find out more about the product (the task of the title) and whether the product matches their needs and expectations (the task of the product description). To make both of these elements cope with their tasks, make sure to make the title catchy and the description – detailed, meaningful, and filled with relevant keywords. Then, test the options.
And keep in mind that you should run separate a/b tests for title and description – don’t change both of them at once. Otherwise, you should be unable to find out what elements actually drive conversion.
- Amazon products images testing. The first impression your prospective buyers get is always visual so making them want a particular item from the first glance is already half the success. That’s why you should take care of the quality of your product images and experiment with several options to find the picture that comes with the highest converting potential.
- A/B testing Amazon listings. When you change a specific parameter in your product title or description, for example, it can change the positioning of your listing as well, so make it a rule to evaluate the complete picture when analyzing your A/B test results.
How Can I Do A/B Testing on Amazon FBA in the Most Effective Way?
- Get started with high-traffic ASINs. Experimenting with your best sellers can never be a bad strategy. If the item is already popular, why not skyrocket its sales even more? P.S. If your tests are unsuccessful, you will also be able to get back to the previous option but with an insight on what doesn’t work.
- Change only one parameter. The essence of testing in A/B mode is to change only one parameter at once. Otherwise, your test result can never be unambiguously clear.
- Exclude the external influence. Also, make sure there are no powerful triggers to significantly increase or, on the contrary, drown down your sales while you are running A/B tests. For example, testing your listings on the eve of Black Friday is a bad idea since most users go mad with the discounts and the best deals.
- Choose the right tool to have a complete picture. Also, use the right A/B testing tool to simplify the process, gather the data accurately and analyze it from different angles. There are many software solutions created for running Amazon tests, and SageMailer is one of them.
Instead of the Conclusion – The Best Tool for Amazon A/B Testing
SageMailer can become your reliable assistant in launching and running the Amazon A/B test successfully. With its help, you can create and test Amazon emails sent to your buyers to get valuable feedback and build solid social proof for your store. What’s more, with its help, you can track your competitors’ prices changes in real-time, get instant price alerts and adjust your strategy accordingly. Still, these aren’t all the features SageMailer comes with – automated invoicing also allows you to save a lot of time and reinvest it in creative Amazon marketing strategies development.
Register now and unlock access to a 30-days free trial. Make sure SageMailer drives benefits for your business!