Table of Contents
- 1 Why Should You Prepare Early for Amazon Seller Cyber Monday and Black Friday?
- 2 Why Do Sellers Need a Black Friday Strategy?
- 3 Amazon Black Friday Planning: Tips for Sellers in 2023
- 3.1 Extend Black Friday deals throughout November
- 3.2 Watch all your selling channels
- 3.3 Spread the deals during the entire holiday season
- 3.4 Study past shopping trends to understand sales patterns
- 3.5 Stay ahead of consumer trends and capitalize on them
- 3.6 Enhance your storefront with holiday images
- 3.7 Optimize listings with relevant holiday search terms
- 3.8 Ensure sufficient inventory for the entire holiday season
- 3.9 Provide free shipping and hassle-free returns
- 3.10 Ask for product reviews
- 3.11 Target Gen Z and millennials with your marketing efforts
- 3.12 Become the buyer and evaluate your shopping experience
- 4 Final Thoughts: How to Make Money on Black Friday on Amazon?
When does Amazon Black Friday start? For many Amazon sellers, it might look like the holiday season is always around the corner. But, usually starting with the Black Friday and Cyber Monday weekend (and even before), it’s one of the most crucial periods of the year to grow sales and revenue. And with more clients buying online, including the Amazon platform, than ever before, you need some selling tips to prepare for the holiday rush and make the most of it.
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Why Should You Prepare Early for Amazon Seller Cyber Monday and Black Friday?
Amazon has announced that the Black Friday sale will kick off on November 17 and extend until November 27, featuring fresh deals daily. This year, Amazon Black Friday lands on November 24, followed by Cyber Monday on November 27.
To begin with, it’s a critical time for Amazon sellers every year. Black Friday, Cyber Monday following it, and the rest of the season are spectacularly great events for every Amazon business owner. About half of them stated that the end of November is important to their bottom lines. Besides, 64% of them said December is crucial as well.
Moreover, after the hit of COVID-19, online sales have soared, with more and more users opting for e-commerce than ever before. And while some clients may be cutting their spending due to economic tensions, those purchasing tend to do so online, especially on the Amazon marketplace.
And last but not least, Amazon’s inventory and fulfillment resources have become strained.
Amazon’s FBA process of receiving shipment slow down through most holiday periods due to high demand. So, Amazon sellers need a strategic plan to remain on top of the increased demand. And to receive their shipments out as early as possible, ensure the inventory will be accessible for the many approaching shopping holidays and events.
The Amazon sellers’ research proves that November usually sees an early beginning of online holiday shopping sales. 58% of respondents said they noticed growth in sales before Thanksgiving, whereas 22% spotted an increase even before the month. So, with the last autumn month and December potentially providing an even higher-than-normal stream of users on the Amazon Marketplace, you can now understand why it is a good idea to start planning early!
Why Do Sellers Need a Black Friday Strategy?
Businesses on AMZ can benefit from a selling strategy every day of the year. However, Black Friday planning is even more critical. This period is probably the most important day in the retail calendar. Awesome for you – but awesome for all other sellers, too. On Black Friday, standing out from the competition and differentiating your brand is more vital than ever.
By developing an effective Black Friday approach that starts weeks before the seller’s event, you will get a head start on your competitors, setting your AMZ store up for success.
Amazon Black Friday Planning: Tips for Sellers in 2023
Extend Black Friday deals throughout November
Starting your special deals early in November is a smart move. Some shoppers like to plan ahead and may start looking for deals early. Offering discounts and promotions throughout the month keeps potential buyers engaged and interested. It also means your products are visible for a longer period, increasing the likelihood of attracting more customers. This extended approach allows you to maintain a steady flow of sales and ensures your products remain prominently visible amidst the competitive landscape of the holiday shopping season.
Watch all your selling channels
Many merchants advertise on different channels during the holidays, which can confuse price comparisons. Keep close tabs on the conversion rate for your most price-volatile and popular products.
Don’t forget that Amazon is just one channel—what is being offered on other channels like Google can also influence your sales.
Spread the deals during the entire holiday season
Of course, the Black Friday holiday with Cyber Monday following it is one of the greatest shopping events on the Amazon merchant’s calendar. However, if you concentrate 99% of your resources on those two days, you risk missing out on essential selling opportunities elsewhere.
Imagine the psychology of shoppers for a moment. Then, here’s what they think about shopping during holidays and Amazon Black Friday deals:
- Black Friday sale before the holiday often means that the discounts compared to full prices can be even bigger when the actual day comes, as the seller will desire to keep up with all the competitors. Thus, buyers will be more likely to bookmark your website and return to it in one or two weeks, and getting clients to come back isn’t as easy as ABC.
- There is always a great number of last-minute buyers who will run into reduced inventory. To avoid that, smart users browse the websites ahead of time — however, they will need some incentive to purchase earlier.
Therefore, considering those approaches and spreading your good deals are key ways to maximize your sales.
Study past shopping trends to understand sales patterns
When examining past trends, pay attention to factors like which products were most popular, when they peaked in demand, and any recurring patterns. Consider seasonal variations, special events, or promotional activities that influenced purchasing behavior. This information helps you make informed decisions about which products to prioritize, when to ramp up marketing efforts, and how to allocate resources effectively.
Stay ahead of consumer trends and capitalize on them
Find out what is in trend this year. Are customer tastes changing? What new items are gaining ground? Utilize news and industry sources to learn how to capitalize on developing trends and prevent stocking up on end-of-lifecycle goods.
Every year, there is a game or a few other things that are especially popular and selling out, like hot cakes. They don’t necessarily have to become your line’s backbone, though you should think of stocking the popular item. Spare a couple of hours looking for trending products and including them in your cart. You will not only make Amazon shoppers happy, but when they come to your page to purchase those items, chances are much higher they will stay there to purchase other things.
Enhance your storefront with holiday images
Decorating your Amazon page with holiday-themed images creates a warm and inviting atmosphere for shoppers. It’s like putting up holiday decorations in a physical store—it sets a cheerful tone. This visual appeal can leave a positive impression on potential buyers and make your brand more memorable. When shoppers enjoy their browsing experience, they’re more likely to make a purchase during the Amazon Black Friday sale. It means that enhancing your storefront with holiday images can ultimately lead to more sales.
Optimize listings with relevant holiday search terms
Incorporating holiday-specific keywords in your product listings can significantly improve their visibility during the festive season. Shoppers often use holiday-related terms in their search queries, so having these terms in your listings increases the chances of your products showing up in relevant searches. This optimization strategy helps potential buyers find your products more easily, ultimately leading to higher conversion rates.
Ensure sufficient inventory for the entire holiday season
One of the worst things that can happen to Amazon merchants is running out of inventory on Black Friday even before the holiday season ends (keep in mind the last-minute holiday buyers). Many Amazon sellers don’t operate with fresh goods, for example, groceries, so they can stock up on enough products until the half of January.
Provide free shipping and hassle-free returns
Selling during the holiday season is cutthroat, and you must develop every advantage to set yourself apart from the competition. Haven’t you provided free shipping and hassle-free returns to your clients before? Make it your prime selling feature to attract more clients to your product page. What if you already offered such options? Up-sell, cross-sell, bundle items, and add gift cards to grow your profits even more. Besides, strategic bundling remains one of the best methods Amazon sellers can land a Buy Box.
Ask for product reviews
Feedback is among the best, most authentic types of social proof available to AMZ merchants. Once a client has bought a product from you, request an honest review. The more testimonials on your profile, the more potential buyers will trust your store in the marketplace.
With the SageMailer feedback management tool, you can get great feedback without lifting a finger.
The software automates the AMZ feedback software system behind its Request a Review feature in Seller Central, so it is 100% compliant with the platform’s policies, making it more effortless than ever to generate social proof for your account.
So you can:
- increase customer activity by motivating them to leave reviews and automating feedback requests (up to 200 emails/per months for free);
- exchange messages with clients via a convenient Response Center;
- receive notifications as soon as a consumer leaves a review;
- respond to users using ready-made templates available in multiple languages for all Amazon Marketplaces.
In conclusion, SageMailer helps track product reviews and establish trust with customers. If you subscribe now, you can enjoy a free 30-day trial.
Target Gen Z and millennials with your marketing efforts
These younger demographics are tech-savvy and highly engaged in online shopping. Tailoring your marketing messages and strategies to resonate with them can be highly effective. Utilize social media platforms, influencer collaborations, and visually appealing content to capture their attention during the Black Friday sale. Understanding their preferences and behaviors allows you to create marketing campaigns that are more likely to engage and convert Gen Z and millennial shoppers.
Become the buyer and evaluate your shopping experience
Put yourself in the shoes of a potential customer and evaluate your listings, offers, and overall shopping experience. Consider factors like ease of navigation, product presentation, and clarity of information. This perspective allows you to identify any areas that may need improvement and helps you provide a seamless and enjoyable shopping experience for your customers.
Final Thoughts: How to Make Money on Black Friday on Amazon?
The 2023 holiday season will certainly be busier than ever before. That is why, to be fully prepared for the increase in sales on Amazon Black Friday, closely follow the steps mentioned above. However, don’t forget: with great power comes great responsibility. When your sales are growing, the number of customer requests and testimonials, including ones in social media, is growing proportionally. And your customer service needs to be outstanding.
Fortunately, SageMailer can do much of the customer review management job for you. Just register your free trial account and enjoy its benefits.