When does Black Friday start? For many Amazon sellers, it might look like the holiday season is always around the corner. But, usually starting with the Black Friday and Cyber Monday weekend (and even before), it’s one of the most crucial periods of the year to grow sales and revenue. And with more clients buying online, including the Amazon platform, than ever before, you need some selling tips to prepare for the holiday rush and make the most of it.

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Black Friday

Why should you prepare early for Amazon seller Cyber Monday and Black Friday? 

To begin with, it’s a critical time for Amazon sellers every year.

Black Friday, Cyber Monday following it, and the rest of the season are spectacularly great events for every Amazon business owner. About half of them stated that the end of November is important to their bottom lines. Besides, 64% of them said December is crucial as well.

Another reason is that the COVID-19 pandemic brought even more customers online.

After the hit of COVID-19, online sales have soared, with more and more users opting for e-commerce than ever before. And while some clients may be cutting their spending due to the pandemic-driven economic tensions, those purchasing tend to do so online. Especially on the Amazon Marketplace. 

And last but not least, Amazon’s inventory and fulfillment resources have become strained.

Amazon’s FBA process of receiving shipment usually slow down through the most holiday periods due to high demand. So, especially in 2021, when the platform’s new inventory restrictions occur, Amazon sellers need a strategic plan to remain on top of the increased demand. And to receive their shipments out as early as possible, ensure the inventory will be accessible for the many approaching shopping holidays and events. 

The Amazon sellers’ research proves that November usually sees an early beginning of online holiday shopping sales. 58% of respondents said they notice growth in sales before Thanksgiving, whereas 22% spot an increase even before the month. So with two last autumn months and December potentially providing an even higher-than-normal stream of users on the Amazon Marketplace, you can now understand why it is a good idea to start planning early!

how to prepare for black friday

Amazon Black Friday planning: tips for sellers in 2021

Begin early to capitalize for the Big Day.

If you decide to wait until the middle of November to start advertising to users, congratulations, you are too late. Keep in mind that you need to prepare your marketing strategies and inventory in September or October. What most shoppers know as Black Friday can be called Black November for the platform’s sellers. Have you ever noticed how stores (both brick-and-mortar and offline) commence their Christmas ads earlier and earlier? The same applies to Black Friday. Do you wish to become the black sheep left behind? If not, start preparing in advance to attract more buyers, increase brand awareness, and capitalize on greater sales.

Avoid putting all eggs into one basket.

Of course, the Black Friday holiday with Cyber Monday following it is one of the greatest shopping events on the Amazon merchant’s calendar. However, if you concentrate 99% of your resources on those two days, you risk missing out on essential selling opportunities elsewhere.

Imagine the psychology of shoppers for a moment. Then, here’s what they think about shopping during holidays and Black Friday deals:

  • A Black Friday sale before the holiday often means that the discounts compared to full prices can be even bigger when the actual day comes, as the seller will desire to keep up with all the competitors. Thus, buyers will be more likely to bookmark your website and return to it in one or two weeks, and getting clients to come back isn’t as easy as ABC.
  • There is always a great number of last-minute buyers who will run into reduced inventory. To avoid that, smart users browse the websites ahead of time — however, they will need some incentive to purchase earlier.

Therefore, considering those approaches and spreading your good deals around are some of the key ways to maximize your sales.

Ensure enough stock to hold out during the whole holiday season

One of the worst things that can happen to Amazon merchants is running out of inventory even before the holiday season is over (keep in mind the last-minute holiday buyers). Many Amazon sellers don’t operate with fresh goods, for example, groceries, so they can stock up on enough products that last them until the half of January is.

Stand out of competitors with free shipping

Selling during the holiday season is a cut-throat thing, and you need to come up with every advantage you can to set yourself apart from the competition. Haven’t you provided free shipping to your clients before? Make it your prime selling feature to attract more clients to your product page. What if you already offered free ship? Up-sell, cross-sell, bundle items, add gift cards to grow your profits even more. Besides, strategic bundling remains one of the best methods Amazon sellers can land a Buy Box.

Jump on the best-selling bandwagon

Every year there is a game or a few other things that are especially popular and selling out, like hotcakes. They don’t necessarily have to become your line’s backbone, though you should think of stocking the popular item. Spare a couple of hours on looking for trending products and including them in your cart. You will not only make Amazon shoppers happy, but when they come to your page to purchase those items, chances are much higher they will stay there to purchase other things.

Become the buyer

Consider Black Friday as solely the day to make more money selling stuff? Not so much! You can also use this time to purchase items and charge your inventory cheaply. Then, just turn around and sell those goods at a higher price.

Final thoughts: how to make money on Black Friday?

The 2021 holiday season will certainly be busier than ever before. That is why to be fully prepared for the increase in sales, closely follow the steps mentioned above. However, don’t forget: with great power comes great responsibility. When your sales are growing, the number of customer requests and testimonials, including ones in social media, is growing proportionally. And your customer service needs to be outstanding. 

Fortunately, Sagemailer can do much of the customer review management job for you. Just register your free trial account and enjoy its benefits.