Are you one of many sellers on Amazon who would like to boost the sales of your products? Amazon offers you a chance to do exactly that with social media promo codes. This Amazon promo is open to sellers who are part of the Amazon Brand Registry as well as sellers whose feedback ratings are positive. If you belong to these seller categories, you can promote your products yourself through social media channels using the Amazon promo code.
With this Amazon promo, you can offer discounts right on your social media pages. Your customers will easily be able to avail of a certain percentage off promotional items that you wish to highlight, without even needing to type in any promo codes.
How Amazon Promo Codes Work
Without a doubt, Amazon social media promotions give you, the seller, greater control over your marketing and promotions. When you sign up, you will get a marketing page in Amazon’s store that you can use to feature your products. This temporary page automatically grants your customers the promotional price, so they don’t have to input any codes themselves.
Advantages of Using Social Media Promo Codes on Amazon
There are several benefits and advantages of Amazon’s promo codes. Some of these are the following:
Converts fans to customers. The main advantage of using these Amazon codes on social media is that this allows you to directly route your social media traffic to the page where they can buy the product at an attractive promo price. In effect, you will be able to convert the fans that you attract outside Amazon, into buyers of your products.
Gives you full control. This process also gives you full control, because you do it yourself. You can choose whether you would like to promote just one item or several items in your inventory. You get to decide exactly how much you want to take off your price, whether you want to offer a conservative discount of 5%, or a whopping 80% off the original price tag. You also make the decision on how many units of a certain product you will allow a customer to buy at the given discounted rate.
Focused on your target. One special feature of this campaign is that the discount you offer can only be seen and accessed through your temporary promo code marketing page. The regular product detail page that you have on Amazon remains as is. This way, you can carefully target your promotions to the specific audiences you want to reach.
Free. The best part of all is that this service from Amazon is free. And there are no imposed limits on how many promotions you can administer.
How to Set Up Amazon Promo Codes
Are you ready to use the social media promo codes on Amazon? It is easy to take advantage of this service from Amazon. To set up your own promotion, follow the steps below:
A. Create your promotion
Step 1: Go to Seller Central, then click on “Advertising,” then “Promotions.”
Step 2: Look for the “Create a Promotion” tab, then choose “Social Media Promo Code” from among the promo types.
Step 3: Click on the “Create” button.
B. Design your promotion
Step 1: Set the conditions of the promotion you have in mind. Begin by deciding how many items you would like to offer at a discount.
Step 2: Look at the products they offer. Then choose the specific product that you want to offer at a discounted rate. You can do this from the “Purchased Items” dropdown list. You can choose to offer a discount on just one product, or you can choose a range of products. If you choose the latter, you can click on “Create a new product selection.”
Step 3: Decide on the percentage of the discount you want to offer in your promo. This can be anywhere from 5% to 80% off the regular price.
Step 4: Look at the promo duration. Your promotion will run for a limited time. You can decide on the time frame within which you want to run it. It can be as short as one day, or as long as 30 days.
Step 5: Set the time. You can also choose the exact time when your promo will start and end. Remember that the earliest you can start your promo is four hours after you create it.
Step 6: Create a promo title. If you will be running other promos, it will be more convenient for you if you give this particular promo a name so you can easily track it.
Step 7: Redeem. After doing the steps above, you can already move on to the options for redeeming the promo. If your promo is on the conservative side, you can choose to allow a customer to redeem just one unit of the product in just one checkout. If you would like to move more items, you can also allow customers to buy an unlimited number of items in one checkout. However, if you want to move as many items as you possibly can, then you can opt to allow the customer to purchase an unlimited number of units over an unlimited number of checkouts.
Step 8: Claim. Depending on the market you are targeting, you can either create a claim code that your audience can use to avail of your promotion, or go with the automatic code provided by Amazon. If you wish to personalize your code, there is a format to follow. The code must be from 8-12 characters in length and begin with the number representing the percentage of the discount.
Step 9: Submit. After filling in all your options, you have to click on the “review” button. This will send your promotion to Amazon for them to review and approve. The review and approval process is fairly quick. Once submitted, you can expect the review and approval of your promotion within four hours.
C. Spread your promotion
Step 1: Get the URL. When your social media promotion has been approved, you will be able to see the URL of the promo in your account in Seller Central.
Step 2: Share. Once your URL is ready, you can already share it through your social media channels, or via email. Keep in mind that your temporary marketing page will only be accessible for the duration of your promo.
Things to Remember for a Successful Promotion
Why are some promotions more successful than the others? Well, they’ve followed the right formula. Successful promotions are usually fun, but they also sell the products. There are many techniques you can use to achieve awareness and sales. And they all start with the planning. While planning for your promotions, be sure to do the following things:
Ensure you have enough supplies.
Before creating your promo, check your actual inventory first. See how many items you have on hand that you would like to sell out. Once you know your inventory levels, you can design your promotion to suit your needs. If you only have a certain number of pieces, then you can limit the deal to one per customer. But if you still have so many units available, you can choose to allow your customers to buy as many pieces as they want, over as many visits as they can during the promo period.
Create a sense of urgency.
It is an old marketer’s trick that has already sold a lot of products. But it continues to work, so you might as well make use of it too for your own product promotions. Prod your audience closer to their virtual shopping cart by deliberately emphasizing that your promotion will run only for a limited number of days, or that stocks are limited. Build up your product well so that they will want to buy it, and make them want to buy it now before other people beat them to it.
Design your promotional materials well.
To maximize the effectiveness of your promotion, make sure that you spend enough time and effort to create materials that will captivate your target market. If you are familiar with analytics, use these to your advantage to get a profile of your audience so you will know what kind of messages they will respond to. Make sure that the discount and products you will be promoting are highlighted. If you will be promoting your deal across different social media channels, ensure that your messages are consistent across all of them. Double-check all your details for accuracy. Make sure that you link to the marketing page of your promo and NOT the regular listing of your products.
Promote, promote, promote.
The upside to this service is that you have full control of your promotion, from start to finish. However, since this is YOUR promotion—and not Amazon’s— YOU will be the one to promote it. So promote, promote, promote. And encourage your audience to share the deal with their family and friends who might want to get in on it as well.
Get More Product Reviews To Increase Your Sales
When you increase your sales using social promotions, it's a great moment to get another advantage - more product reviews. So before you run a Promo Code campaign, sign up for SageMailer so you can automatically send email to each customer who purchases your discounted product asking them to leave you a feedback. And trust us, this will work incredibly. The more product reviews your listing gets, the more sales you'll have in the future since customers will have more useful information about the product which helps them make a purchasing decision. If you haven't tried SageMailer yet, sign up for a 21-day free trial now, no risk and no card required.
What to Watch Out For
Amazon’s social media promo code is a very useful service to sellers. However, it does carry one major risk: that of one person buying your products in bulk at your discounted rate, then selling them elsewhere at a higher price. If you are doing the promotion as a way of giving back to your longtime buyers, this is a scenario that you would definitely want to avoid.
As discussed above, you have three options when it comes to the redemption of your promo. First, you can allow each customer to buy just one unit in a single transaction. Second, you could allow the customer to buy as many units as he wants, but in one transaction only. Or third, you could allow the customer to buy all the units he wants, over multiple checkouts.
So which option should you choose?
The answer lies in the reason as to why you are doing the promotion in the first place.
If, as mentioned above, you are doing this as a way of giving thanks to your loyal customers, or you are enticing new customers to buy from you, the first option will work well. After all, in most cases, people need just one unit of a product. The discount you offer will be enough to make your genuine customers happy. It will also be enough to make new customers try your shop out.
However, if you are offering several related products, and you expect that your customers will buy different products at one time, you can choose the second option. This way, your customers will be able to buy as many of the different products in the range that you offer.
Obviously, the third option is the one that carries the biggest risk of “discount-stealing” from other buyers/sellers. Choose this option only if you would not mind if this happened. If you are creating a promo just because you want to convert the items in your inventory back to cash, and you do not mind if other dealers benefit from it, then this will be the way to go.
All in all, this service is like making your own Amazon coupons—in a quick, easy, and hassle-free way. While it does have its limits—for example, you do not have control over how your temporary marketing page will look—the benefits it offers significantly outweigh the cons and risks.
Other Amazon Offerings
Aside from these social media promos, Amazon also has another recent offering up its sleeve—Prime Pantry, which is yet another innovative service for Amazon Prime members.
Prime Pantry offers another level of convenience. It allows subscribers to shop online for household necessities such as groceries and other products (in the usual sizes they would typically buy). For an added delivery fee, their orders can be delivered right to their doorstep.
Of course, whether your subscription will be worth it will depend on how frequently you use Amazon’s services. If you would like to get a feel of these special services of Amazon prime free, you can opt for a free trial so you will be able to tell if it will be worth it for you. When you sign up for the trial, you can use the service for free for 30 days.
With your free trial, you can experience all the perks that prime members get. For example, you can have free same-day delivery, which is Amazon’s Primes main feature. You can also have access to video streaming and enjoy your picks from thousands of movies and TV series, including award-winning originals from Amazon. If you are a music buff, you can treat yourself to access their library which features over a million songs, as well as playlists. You can also listen to your favorite stations. There is also a feature called “Prime Photos,” which lets users store as many photos as they want in the Amazon Cloud Drive.
If you like to bargain-hunt, then you will be in for a treat, because prime members get early access to Amazon Lightning Deals. You can then shop for gadgets or apparel that are deeply discounted—way ahead of everyone else! Another feature, Prime Now, lets users download an app that lets them shop from early in the morning to late at night, every day of the week, then have their purchases delivered to them within an hour (for a charge of eight dollars), or within two hours, for free.
Kindle owners will enjoy access to over 800,000 Amazon e-books and have the benefit of borrowing one every month, together with one Kindle First pre-released book. For those with Amazon Prime Rewards card, they get 5% back on the purchases they make at Amazon.com, as well as Whole Foods. The card also lets users enjoy 2% back when buying gas, eating out at restaurants, and buying medicines. Best of all, there are no annual fees. Meanwhile, families with babies can enjoy 20% off diapers and 15% from other eligible products from their baby registry.
If you find that their services are exactly what you need, then you can go on ahead and become an Amazon prime member. If you are married or living with a partner in one house, you can create an “Amazon Household” that will let you share specific Prime benefits. However, if you choose not to go with Prime, make sure that you cancel it in advance. Otherwise, your credit card will be charged.
With Amazon’s myriad offerings designed to make life easier for its customers, you will surely find what you need—whether you are a seller or a shopper.
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