Get ahead of your competitors

Many retailers and traders deem Amazon inserts an efficient advertising tool. This post will explain their importance and provide you with lots of useful tips!

What Is a Product Insert Card on Amazon?

Amazon Package Inserts

An insert card is a tiny piece of paper or card used to advertise products/services. Producers put such promotional materials inside the boxes at the plant.

Amazon does not give retailers access to private client data. Because of that, direct contact with your clients via email is unavailable.

You should remember that every delivered item and Amazon box possesses immense potential. It can increase your sales and encourage new purchases and feedback. To apply that potential, insert cards and enter the scene. Let us look at the most popular questions about the usage of insert cards. 

What Are Amazon’s Rules on Package Inserts?

The Amazon marketplace has no specific guidelines covering product inserts – they’re not banned, as some merchants would make you believe.

However, it’s all about how sellers employ them. Therefore, AMZ rules apply to merchant behavior regardless of whether they use product inserts, Buyer-Seller Messaging, or any other communication type.

The two crucial limitations that Amazon merchants should be aware of are the following:

  1. You can’t ask clients to share a positive review, give them the incentive to leave a review, or try to divert negative feedback away from Amazon. It’s provided in the Customer product reviews policy.
  2. You can’t push AMZ clients to your site or try to divert the Amazon selling process. It’s provided in Amazon’s Seller Code of Conduct and Seller Policies.

It means that merchants can request reviews on AMZ product inserts, but not with no conditions or ways to manipulate what the buyers write. They are also not permitted to include a site or blog that takes clients away from the Amazon platform, such as their online store.

Amazon tries to enforce such rules to guarantee that feedback is as authentic and honest as possible and that customers are not driven away from the marketplace. It isn’t easy to fulfill so in practice.

A packaging insert that doesn’t adhere to AMZ policies can go undetected for a few months or even years. But merchants that do not follow the platform’s rules with their package inserts must understand the risks. Clients might report violations, or other sellers might search for them deliberately. AMZ detection practices might also change in the future, so you must keep track of all updates.

How to Gain Feedback?

To gain income, every seller needs to gain product feedback. But it is crucial to drive sales to get this feedback. Unfortunately, this cycle is commonplace on the market.

Sellers use every opportunity to break from it. That is why packaging inserts play a vital role in online marketing strategies.

Include such sentences as “We are looking forward to hearing from you!”. They will drastically raise the likelihood of receiving feedback.

According to studies, seventy percent of clients will leave a review if you ask them directly. The request for feedback must be as impartial as feasible. It will help you to prevent the breaking of Amazon TOS.

How to Create a Positive Image?

It is vital to guarantee that your clients are appreciated. To achieve it, you need to master the client service. It is a complicated matter, and learning will take an immense amount of time. But it is worth it because product inserts can benefit you in various spheres.

Let us start by sending a positive message. Your card must include words and phrases that will encourage people to send you their feedback and recommendations. Ask them to express their proposals, thoughts, and problems to your support service.

Such a message will enable you to solve various clients’ problems. In the end, it prevents negative reviews. It also gives you a chance to gain vital information to further develop your products or services.

We also encourage you to enhance your customer service by using creativity! For example, include different treats in your package.

You can surprise your clients by offering discounts, special promo codes, or gift cards. You even can supply them with unique ideas for birthday gifts for family and friends. It can significantly improve your market performance. The buyers will feel your care and love, and your sales will increase!

How to Express Your Gratitude with Thank You Cards?

Feel free to send “thank you” card inserts. It will further increase your credibility and improve your standing in the market. Express your respect and care to your clients. It is an essential condition for the right professional image.

Did you wonder how to send a “thank you” note on Amazon? There is no need to worry. Please keep it simple, do not use overly confusing words. Show your true feelings to your customers; they will love it.

How to Contact Your Customers?

Many retailers and private label sellers on Amazon use insert cards. They regard product inserts as among the most effective marketing tools.

Such cards have shown their effectiveness even beyond Amazon. But here, they are useful as ever. Every online retailer knows that Amazon does not provide buyers with customer information. Such info as their email is not available.

It causes many difficulties, for example, in the interaction between the buyers and the sellers.

Thanks to the insert cards, it is possible to establish a connection between both sides. In addition, these cards enable retailers to use sophisticated marketing techniques.

Also, it is an excellent way to retail low-selling goods or products! You can offer your clients a discount if you need to get rid of an existing product. Also, you can inform them about the upcoming sales on specific items.

How to Use Cheap Advertising?

Insert cards are a powerful advertising tool for your Amazon listings. Amazon retailers advertise their products on Amazon via Pay Per Click or on social media. But insert cards are indeed cheaper than any other advertising technique. In addition, experts say that product insert cards positively affect online ad efforts.

Traders utilizing insert cards get an average client response of fifty-two percent. So whatever you are trying to sell on Amazon, add a product insert to boost the product page’s review rate.

How to Advertise Items?

You need to understand your customer’s preferences. It will help your item’s purchases to skyrocket. So it makes sense to include related products on your card.

Some sellers come up with brilliant concepts. For example, they add specimens of the advertised goods to the packages.

This method can hugely increase sales. It also expresses the retailer’s respect for the clients. Believe it or not, they will deeply appreciate it!

Main Guidelines of Packaging Insert Cards

When it gets to the terms of service, Amazon is stringent. That is why you ought to be very careful not to break TOS. In this respect, we looked at some of the more frequent errors that traders make and have some tips for you:

1. Advertise goods, not websites.

Amazon worries a lot about client loyalty. It rigorously bans retailers from redirecting buyers away from it to their web pages. Any links/URLs to the retailer’s web page are strictly prohibited.

2. Accept ALL kinds of Reviews

Surely, insert cards are an excellent way to submit feedback, but they must be as unbiased as feasible. Amazon does not permit retailers to request clients for favorable reviews. Therefore, it would be best if you made your plea as fair as possible.

There is no need to dread a lousy rating on your product detail page if you deliver a high-quality item. Nonetheless, it will be very thoughtful of you to allow clients to approach you directly. They will address their concerns, proposals, or problems.

3. Discount or review: choose wisely

Many retailers often use their inserts to ask for feedback, whether it is positive or not. In addition, they often motivate customers for an awaited positive outcome.

Without a doubt, this is an extremely severe and widespread mistake. It is forbidden to motivate customers for positive ratings. It is a rule set by Amazon TOS.

“Leave your feedback on the product listing page and get ten percent off your next item!” — write a similar message, and you will get some serious problems.

Removing your negative feedback illegally is one more opportunity to get into trouble. So instead, find more info on the black-hat ways to do it and eligible cases for negative feedback removal.

Choose one out of two options: whether it will be discount vouchers or a request for product reviews. Sometimes it is enough to offer a discount to make the client send you feedback. However, you should not risk your reputation and even the ability to sell on Amazon to get some positive comments!

4. Boost the product’s worth

The pros of cards are not limited to just requesting feedback. It is also possible to use them to increase the importance of your item. For example, add helpful advice or an exciting way to use the product’s abilities.

In the customer’s mind, instruction booklets and tips improve the item’s appeal. As a result, he appears more likely to give a favorable rating. Many companies on the market have already applied this technique. They consider it to be handy in promoting their existing listing.

5. Choose the right packaging and insert templates

It is vital to think out of the box. Only then would your cards look unique and noticeable.

They are very tiny, so people can easily miss them. That is why the card’s design must be eye-catching and exciting. Otherwise, customers will throw it in a trash bin.

Some popular solutions are:

  • Colorful, vivid design (do not make it look boring)
  • High-quality material for your inserts
  • Come up with a template that fits the essence of your products.

Be careful; it is easy to spoil your design when attempting to make something new and unusual. It must be entertaining and enticing, not dazzling or ineffective.

Reaping the Benefits

Indeed, package cards are an outstanding opportunity. You can both increase your sales and raise your popularity on Amazon.

In conclusion, here is the list of things you will be able to achieve if you use package inserts:

  • Clients’ love and respect
  • Better scores, less negative feedback
  • Increase in income; use it to enhance client service.
  • Powerful advertising tool
  • Increase awareness about similar items.

Finally, we recommend you experiment with various insert configurations and compositions. Analyze what manages to bring the best results and increase your client’s response. We want to remind you to be cautious not to break Amazon’s terms.


We hope this post gave you an understanding of Amazon’s insert cards’ basic principles. Use our tips to improve your retailing methods and gain positive reviews. With their help, your products will get sold on Amazon immediately. Stay tuned for further updates and handy pieces of advice!