Table of Contents
- 1 My Sales on Amazon Have Slowed: Can Poor Metrics Be a Reason?
- 2 Have You Received Negative Feedback Recently?
- 3 Check If You Use the Proper Shipping Method!
- 4 It’s All About the Price!
- 5 Make Sure You Have Optimized Product Listings!
- 6 Is There Enough Demand for Your Products?
- 7 Conclusions: What Should I Do If Sales Drop on Amazon?
If you are selling your product on Amazon, your sales will likely vary slightly from day to day. Nevertheless, some sellers on Amazon can feel just fine when suddenly they will experience that their Amazon sales have dropped. We all know that the marketplace can sometimes be too daunting, especially if your sales have slowed. Nevertheless, it’s easy to spot the reasons for the situation and develop ways to resolve the setbacks.
This article will explain all the issues you may encounter with Amazon’s algorithm when operating on the platform as a Business Seller. We will study some of the common reasons your sales slump may occur and what you can do if your Amazon sales dropped to fix it.
My Sales on Amazon Have Slowed: Can Poor Metrics Be a Reason?
If Amazon sellers have poor seller metrics, clients won’t trust them. On the other hand, a great seller rating score (above 75%) shows users that your products are without major order defects. There are minor cancellation rates, and buyers usually have no issues with shipping or goods themselves. Leverage the Amazon seller software or your Seller Central account regularly to make sure your seller metrics are okay.
Have You Received Negative Feedback Recently?
Getting negative reviews on your goods or account will get Amazon sales down because potential clients won’t buy from you when they see low seller rankings or negative ratings. So, providing decent customer service is crucial.
Once you face negative or even neutral feedback, you need to resolve it as soon as possible by talking to your client. Sometimes shoppers share feedback on the product as seller reviews or vice versa. Thus, you can get the Amazon platform to remove this testimonial, as it is not published in the correct section.
Also, keep in mind that reviews can often be influenced by things unrelated to the actual quality of your goods—for example, shipping. If you fulfill using the FBA system, the platform can resolve any negative testimonial on the fulfillment.
Nonetheless, when you are a private label Amazon seller, one 1-star review on the product could dramatically impact your sales. At the same time, a bad seller feedback review can also harm your sales.
If you receive bad seller feedback, you should study it thoroughly to check if it is under feedback guidelines set up by Amazon. For instance, if the client shares a product testimonial as a seller testimonial or an Amazon FBA seller and the review is about shipping, the platform will remove this review. As a result, it won’t affect all the crucial seller metrics.
Also, legitimate reviews can be removed by the clients themselves. So, work with them and resolve any issues or misunderstandings they face with your product or service. At the same time, you shouldn’t ever pressure the buyers about removing feedback. Finally, don’t forget to keep track of the neutral (3-star) reviews and treat them the same way you would deal with a 1-star or 2-star testimonial.
Keeping an eye over all the customer reviews and responding to them can seem a complicated task. However, with tools such as SageMailer, you can easily collect Amazon feedback, communicate with the customers on social media, generate more leads and reach sales growth.
Check If You Use the Proper Shipping Method!
If you wish to keep positive feedback and avoid Amazon sales down in 2022, you need a 4% and less late shipment rate. A proper shipping method is not just about customer feedback, though. If your items are eligible for Amazon Prime, you will sell more. The platform prioritizes goods that have Prime day shipping available.
The best way to achieve this is to use FBA and have your deliveries fulfilled by the platform. But, at the same time, there are some cons to the system, and sometimes it will be more efficient to offer the Seller Fulfilled Prime option if it’s accessible to you.
It’s All About the Price!
If your products are not competitively priced, you will lose out to your market competition. And here we are talking about the price, including all the discounts, for example, on Black Friday, taxes, shipping, etc. The prices on the platform fluctuate all the time, so use repricing strategies or additional tools to find out how much you should charge the customers. Don’t forget about Amazon PPC ads and Amazon sponsored ads to market your goods well.
Make Sure You Have Optimized Product Listings!
A poorly written and boring product description will slow down your sales by making your Seller Central account and goods harder to find. Here is what you can do to optimize the product listings and attract more clients:
- Leverage Amazon A+ Content. It allows you to customize the product listings on Amazon with more details about your brand and items and add high-quality pics and videos.
- Develop an Amazon store. Creating your storefront will help your brand set apart from the competitors, drive brand awareness, and generate sales. Besides, it will make your Amazon product listings more catchy.
- Make use of Search Engine Optimization. Incorporate specific keywords while coming up with your product listings. The Amazon platform ranks goods according to particular keywords, so fewer clients will notice your items when you don’t have the right ones.
Is There Enough Demand for Your Products?
Amazon sellers should provide products that shoppers desire or at least need. Therefore, you should always check a product’s Best Seller Rank on Amazon. First, search for it in the item’s product details. Then, examine the Best Sellers page and other sections that display what’s popular in the marketplace. These are Movers and Shakers or Most Wished For.
Conclusions: What Should I Do If Sales Drop on Amazon?
Every Amazon seller might experience a situation when sales dropped on Amazon at some point. So, don’t fret. Instead, study our guide, use your experience, and explore why these Amazon sales drops might have happened. In addition, below are five main questions we recommend to ask yourself:
- How are your main competitors feeling?
- What are your customers doing?
- Are your prices on your top-selling goods comparable with the market?
- What are the general reviews on your top-selling products?
- Are there any chances that hijackers will steal the Buy Box?
Fortunately, every sales drop on Jeff Besos’s platform is temporary, and sooner or later, things will even themselves. The key to success is simple: pay attention to your seller metrics and maintain competitive pricing.