Creating an Amazon storefront is a winning opportunity for Amazon brands who want to combine the marketing opportunities Amazon provides with those you can use for your own website promotion. In response to such a need, Amazon has created another advertising product – Amazon Stores or storefronts, which every brand owner present on Amazon can make for free. Let’s find out how to do it and what advantages this solution can promise to your business in 2022. 

What Is an Amazon Storefront?

As the name suggests, an Amazon storefront is a branded website you can develop right from your Seller Central account. You can create a web page and your Amazon store to promote your products with its help. To explain it simply, Amazon provides you with a solution to build your branded website without leaving the platform. It is an excellent option for those sellers who don’t want to invest a lot in a custom eCommerce website development but still want to have a more substantial online presence. 

How to make an Amazon storefront? With Amazon, it is easy. Suppose you have ever used website builders like Wix or Tilda. In that case, you will be glad to find out that Amazon store builder uses the familiar drag and drop functionality, requires no coding skills, and still allows you to create such an Amazon storefront design that will perfectly showcase your brand identity. 

What Sellers Are Eligible for Creating a Storefront?

How to get an Amazon storefront? First, to get an Amazon storefront, you have to be registered in Amazon’s Brand Registry. To date, developing a storefront is an exclusive opportunity for brand owners. To get it for your business, you first have to enroll in Amazon Brand Registry and register your trademark. Also, most sellers who use this opportunity use Professional sellers accounts

What Are the Benefits of an Amazon Seller Storefront

Should brands on Amazon create custom landing pages using stores to sell products with their help? Of course, you shouldn’t miss this opportunity either, and here is why. 

  • You can create it easily. Creating a branded storefront does not require technical knowledge or design skills. You can set it up using drag and drop functionality. What’s more, Amazon storefront cost is $0, so you are welcome to give it a try. 
  • You can develop your custom design. If you want, you can customize your design, add your brand logo and a product grid, and tell your brand story. 
  • You can still proceed with selling on Amazon. Creating an Amazon storefront and selling through Amazon aren’t interchangeable opportunities. You can have a storefront and still proceed with selling your products on Amazon in the way you did it before. What’s more, you can use your landing page in your sponsored brands ads. 
  • You can unlock even more marketing opportunities for your sales growth. Developing your eCommerce landing page powered by Amazon means you can combine Amazon-specific marketing strategies with digital marketing tactics that work well in the retail industry. For example, you can use influencer marketing and redirect users to your webpage, promote it with SEO-optimized content, launch PPC from Google search, promote it from Facebook and drive traffic from any other traffic sources you want. 

How to Create an Amazon Storefront?

Here is how to set up an Amazon storefront in three easy steps.

1. Develop your brand identity. The main benefit Amazon storefront comes with is the features for top-notch customization. Amazon sellers and brands are faceless when competing in the marketplace. Still, they get unique promotional opportunities when showcasing their brand on a custom landing page. So, do your best to develop your brand identity – create a memorable logo, tell your brand’s story, create high-quality images and videos of your products and use all this content on your landing page. 

2. Open an Amazon storefront right from your Seller Central account. Setting up a storefront is easy. Click on “Stores,” then “Manage Stores,” and follow the instructions for creating a new storefront. Feel creative with the most engaging task – designing your landing page. At this stage, use the content you have prepared before to make your store stand out. 

3. Move on to promoting your store. Congratulations, at this stage, you are almost done. After Amazon has reviewed and approved your store, you are welcome to advertise it. 

Ready to put your Amazon reviews on autopilot?

How to Promote Your Storefront?

You can promote your storefront as an independent website or as a part of Amazon. 

As for the first option, feel free to use all the digital marketing tactics you find compelling. For example, you can partner with influencers, create product videos, write SEO-optimized content, launch PPC ads, and much more. Plus, promote your storefront as a part of your Amazon marketing. Here is how.

To make this task easier, consider using a dedicated Amazon feedback management tool, like SageMailer. With it, you can get instant notifications when you receive a new review and communicate with your buyers, asking them for feedback to improve your product rating and further sales. 


Running an Amazon storefront is a promising idea for 2022. It is a unique opportunity to use both in-build Amazon marketing features and promote a branded landing page using creative digital marketing tactics. When dealing with both tasks, keep in mind that the quality of your products and the customer experience you deliver still matter for your prospective buyers, so strengthen your online reputation with the help of reviews. 

SageMailer is here to help you with it – sign up for a free 30-day trial right now to find out how it works!