Selling items on Amazon can be one of the most profitable business ideas in 2023 and beyond. The marketplace continues to grow, expanding its influence and service coverage. But despite the simplicity of the idea of launching an Amazon store, you still have four essential tasks to solve:

  • Make product research and find a winning item
  • Choose the best categories to sell on Amazon
  • Make use of AMZ FBA and other beneficial programs
  • Promote your products with a clear marketing strategy in mind.

This article will review Amazon’s top-selling categories to help you develop a complete picture of the revenue, competition, demand, and supply. 

Overview of Amazon Categories

What makes Amazon so popular in 2024, and what’s the secret of its success? There are a lot of answers to these questions. The widest possible choice of the products listed in different Amazon selling categories is one reason that drives prospective users to this marketplace. There are many AMZ niches, but not all of them are equally popular.

Still, this doesn’t mean that you can’t join a specific niche instead of competing in the Amazon best-selling categories. A winning product that meets specific customer demand also has an excellent chance of being successfully sold. To get the first impression of the platform’s environment, let’s review the top-selling categories on Amazon, find out what makes them so popular, and reveal the winning tricks to join them. 

 Best Selling Categories on Amazon

The Most Popular Categories on Amazon

There are 10 of the top-selling Amazon categories, according to the 2023 State of the Seller Survey. So what makes the products featured in them so popular? Perhaps, you have already guessed it – the top category on Amazon host the products targeted on the mass market. What’s more, the most popular categories and subcategories on AMZ cover the basic shopping necessities of an average person. 

An average person uses electronic devices, perhaps has kids and pets, needs clothes, shoes, and self-care products, and possibly can be fond of video games and sports. All these goods are available on Amazon. And that’s why the categories we will list below are the most profitable Amazon niches. 

Top Amazon Categories in 2024Home and Kitchen

Home and Kitchen

Products from this category have become and still are especially popular, since the COVID-19 pandemic. Amazon supplies people from almost all over the world with exciting home and kitchen solutions. 

Tip! Focus on Design

Being stuck at home, many people realized the necessity to surround themselves with pleasant, enjoyable, and stylish interior items. Consider offering them something that comes with a truly outstanding design since the desire to be unique even at home is still relevant.

Beauty and Personal Care products

Beauty and Personal Care products

Amazon also offers a lot of beauty and personal care solutions. Still, there is a category of exceptionally trendy goods. You guessed it right. These natural, eco-friendly, non-GMO, and vegan care products come in recyclable packaging. 

Tip! Focus on Naturalness

Offer your customers something powered by natural ingredients to meet the trend of taking care of yourself with sustainable beauty solutions. And don’t forget to attach the necessary documents and lab test results (which should never be carried out on animals).

Clothing, Shoes & Jewelry

Clothing, Shoes & Jewelry

Perhaps, this is the category with the feistiest competition. Modern customers want to look stylish but still shop at a reasonable price. So, of course, the marketplace satisfies this high demand best. But there is a pitfall – this is just the category with the largest returns, mainly because of a wrong size or expectation vs. reality mismatch. Still, there is a simple tip to protect your business from returns, refunds, and negative reviews. 

Tip! Add Videos

Showcase the item as it is with the help of a video. Amazon already allows additional videos to product descriptions, plus you will be able to reuse them on your website and social media.

Toys & Games

Toys & Games

The next popular category on Amazon offers kids and games for kids of all ages. Again, there are fun, educational, and creative games, and plush toys made from different materials. Indeed, parents may find it easy to get lost in this category. To succeed in it, highlight your top-selling products with one of the essential features of toys and games for kids. Yes, we are talking about engagement. 

Tip! Focus on Engagement

Most parents want their kids to be busy with their toys and games for as long as possible. So it can become the competitive advantage of the products you intend to sell in this category. As one more tip, focus on safety and eco-friendliness – these are also two important choice factors for modern parents. 

Health, Household & Baby Care

Health, Household & Baby Care

Amazon sellers venturing into Health, Household & Baby Care should prioritize offering a curated selection that reflects the evolving needs of consumers. Keep an eye on health trends and lifestyle preferences, and consider bundling related products for convenience. 

Tip! Focus on Wellness Trends

Leverage customer reviews to understand what resonates with buyers and continuously update your inventory to stay relevant. In the baby care segment, emphasize safety and quality, and explore eco-friendly options to appeal to environmentally conscious parents. Building a brand that resonates with the well-being and convenience needs of customers will set your offerings apart in this competitive space.


Baby care product

For sellers in the Baby category, success lies in understanding and meeting the diverse needs of parents. Concentrate on creating bundled packages that cover essential baby items, catering to the convenience-seeking nature of busy parents. Prioritize safety and reliability in your product offerings, ensuring they align with established standards. 

Tip! Focus on Convenience.

Regularly update your inventory to stay on top of trending baby products, and consider introducing unique, stylish options to appeal to fashion-conscious parents. Building a brand known for trustworthy and innovative baby products will foster customer loyalty and set your offerings apart in this thriving market.

Electronics products

Electronics products

It is the top Amazon category offering all home appliances – from simple to intelligent, AI-powered, and voice-managed devices. In addition, the opportunity to shop for electronic devices at a better price makes this category leading on the platform. Still, many users complain about quality and report counterfeits instead of white-label goods. 

Tip! Focus on Quality and Uniqueness

To succeed in this category, try to offer the users something unique and outstanding. Still, focus on quality and buy the product you will resell from reliable manufacturers with private labels only. Check the items with the Manufacturer’s Part Number and add them to your product descriptions to improve discoverability in the search results.

Sports and Outdoors

Sports and Outdoors products

The recent pandemic created the greatest demand ever for home fitness products. This trend is still relevant since many people aren’t unwilling to return to crowded gyms. And this is your opportunity to offer them durable and nice sports products for their home training sessions. 

Tip! Focus on Usability

Some users are frequently disappointed with sports products’ quality. So stand out by pointing out the usability and durability of the ones you offer.

Pet Supplies

Pet Supplies

The increased demand for pet products is the logical response to another trend Millennials follow. More than half of them prefer having pets instead of having kids, plus their decent income allows them to choose top-notch products for their cats and dogs. 

Tip! Focus on Safety

A lot of people treat their pets like their kids, choosing safe and quality products. Highlight these features in your popular product descriptions. Did you know about the new AMZ pet profiles feature that comes with a bundle of benefits for users? Read our blog and learn how to sell products for cats and dogs more effectively.

Office Supplies

Office Supplies

For those venturing into the Office Supplies category, understand the needs of businesses and individuals alike. Offer a diverse range of essential office items, from pens and notepads to organizational tools. Emphasize quality and durability in your products, as office supplies are often daily necessities. Consider bundling complementary items, such as pens and notebooks, to enhance value for customers. 

Tip! Focus on Quality Essentials

Stay updated on the latest trends in remote work and office organization, adapting your inventory to meet the evolving demands of the modern workplace. Building a reputation for reliability and efficiency can attract long-term customers in the competitive Office Supplies category on Amazon.

Choosing the Best Categories to Sell on Amazon

What is the best category to sell on Amazon? In the perfect picture of the world, aspiring store owners would like to join the hottest niches and watch their sales skyrocket. However, in Amazon’s reality, it works differently. The niche matters but your product matters as well. What’s more, there are quite a lot of other success factors, such as your seller’s ranking, the campaigns run by your competitors, your product discoverability, its rating, and much more. 

So, if you are sure about your product quality and want it to enter a trendy category, get ready for the fierce competition. But there is good news – most AMZ shoppers are price-driven. So, to win the first customers, consider offering them coupons, gift cards, and discounts and proceed with building their loyalty step by step. 

Ask them for the reviews – you can do it easily with the help of SageMailer. Then, manage their feedback and respond promptly – this opportunity is also built-in. Plus, proceed with building your online reputation by spotting fake reviews and instantly resolving the negative ones. 

To put it simply, the only way to succeed in a trendy category is to offer top-notch products enhanced by excellent service and don’t expect instant results. Creating a sales flow on Amazon needs time, patience, and strategy – regardless of the category you choose.

Importance of profit margin and trends

When selecting Amazon categories for your products, it’s crucial to consider the profit margin and current market trends. A high profit margin ensures that your business can sustainably generate revenue, cover expenses, and ultimately grow. Researching trends allows you to identify products that are in high demand, ensuring a larger customer base and potential for sales. By combining these two factors, you can focus on categories that offer a healthy profit margin and align with current consumer preferences.

Finding a popular category with lower competition

While it’s essential to choose a popular category to tap into a sizable customer base, it’s equally important to assess the level of competition within that category. Opting for a niche or subcategory with lower competition can be advantageous as it allows your product to stand out and gain visibility more easily. Conduct thorough research to identify categories that are both popular and less saturated, giving your product a better chance of success.

Tips for Successful Product Selection

To ensure successful product selection, you need to consider various factors. Firstly, assess the product’s demand by analyzing search volumes, customer reviews, and sales ranks. Look for products that have consistent demand and positive customer feedback. Additionally, consider the product’s uniqueness or added value it brings compared to existing offerings in the market. Furthermore, evaluate the product’s potential profitability by factoring in the cost of production, shipping, and fees associated with selling on the platform. By following the below extra tips, you can choose products that have a higher likelihood of success on the platform.

Learning from best-selling products on Amazon

One effective strategy for choosing Amazon categories is to study the best-selling products on the platform. Analyzing these top-selling items on Amazon gives you valuable insights into what customers are looking for and what categories are currently thriving. Pay attention to product features, customer reviews, pricing, and branding strategies employed by these successful products. This information can help you identify potential opportunities within those categories and apply similar tactics to increase your chances of success.

Analyzing trending product patterns

Staying informed about trending products on Amazon is essential for choosing categories wisely. Monitor consumer behavior, industry news, and social media discussions to identify emerging trends. By recognizing products that are gaining popularity, you can position yourself early in these categories, establishing a competitive advantage. Use market research tools and analytics to track product trends and assess their long-term viability. This proactive approach enables you to adapt to changing market dynamics and capitalize on new trends before they reach their peak.

Best Products to Sell on Amazon: Last Selling Tip

You are welcome to join the top Amazon categories. What’s more, you already have some hints on what to focus on when marketing your store within them. Still, please don’t cut off the less competitive niches since they are more likely to have the supply gaps your product can fill. Instead, get started with ultimate research and business strategy development. Only then do you decide on the category and invest in the product you want to resell.  

SageMailer is here to help you with effective review management and price monitoring regardless of your chosen category! The service helps you keep track of feedback, follow Amazon’s rules, and save time. Let’s look at its features.

SageMailer Dashboard

SageMailer Dashboard

SageMailer monitors your feedback, promptly informing you of any new reviews or ratings. This swift awareness allows you to respond quickly and address any customer concerns that may arise.

With SageMailer, you can create personalized, pre-set responses tailored to different types of feedback. This ensures that every customer receives a message demonstrating your dedication to their satisfaction.

SageMailer’s Response Center provides a centralized hub for managing buyer messages from various marketplaces. Whether you’re using pre-created templates or marking messages as “No response needed,” you can efficiently stay in touch with your buyers worldwide.

SageMailer offers insightful analytics and reports, allowing you to track the performance of your feedback campaigns. This data-driven approach empowers you to refine your strategies for even greater effectiveness.

Register and get a free 30-day trial right now!


What category is most selling on Amazon?

What category is most selling on Amazon?
Which product is mostly sold on Amazon?

Which product is mostly sold on Amazon?
How do I find best sellers in a category on Amazon?

How do I find best sellers in a category on Amazon?
How do I sort by best-selling on Amazon?

How do I sort by best-selling on Amazon?

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