March 18, 2020

What is ASIN Lookup and How It Operates?

What is an ASIN number?

It stands for Amazon Standard Identification Number. Amazon sellers use ASINs to keep an update of their retail inventory. All items which are about to be posted by a seller should have its own 10-digit Amazon ASIN code.

If a seller enlists his item on the site, he will get an ASIN code after he presses the “Add a Product” button on the selling page. These codes can vary since this depends on the geographic location of the marketplace. This means that the same item that’s being sold in a particular location (e. g. the UK) has a dissimilar ASIN code than the one that’s sold in a different place (e. g. the US).

Conversely, once a person creates an item that no other user has on the site, a buyer must look for the right ASIN code for each manufactured item of that seller. For instance, if you are a seller who’s displaying books, then the ASIN code for this is just like the book’s ISBN or International Standard Book Number, which you may find at the end of every book.

Where to find ASIN code number

As you press onto the “Add a Product” button on the Selling Page, search catalog page according to:

  • Product name
  • UPC (Universal Product Code)
  • EAN (European Article Number)
  • ISBN
  • ASIN

Firstly, put the generic details or name of the product you’re displaying (e. g. Jeep Shock Absorber). Once done, run down through the site’s database to search for another item that is the same as yours. For instance, you typed in “Jeep Shock Absorber” and found its specific match which is JK Wrangler Shock Absorber. Using this, you can view a detailed product description of the item match. You should click “See all product details” to locate the ASIN.

You may also click right on the search bar. Your ASIN is the last set of numbers located on the search bar. Once you are done with the searching, and you have already obtained the right product information, start listing the item on the platform.

If your item does not have its own ASIN in Amazon’s database, it’s essential to come up with one. Know the EAN, UPC, GTIN, ISBN of the product. If you are the creator or the supplier of the item, make a UPC. With a UPC, you can make an ASIN for it.

How to evaluate competitors with the help of ASINs

ASIN number lookup is not only used to keep inventory records or keep a seller’s product easy to search but can also be used to keep an eye on your competitor’s items. Your product’s ASIN is similar to the ASIN other sellers who are displaying the same item. Moreover, you may also maximize ASIN to enhance your product’s name by discovering which keywords, titles, etc. are ahead of the game.

On Google, simply type your products ASIN for you to get an idea of product titles, meta descriptions, and keywords wisely used by top-sellers.

What does reverse ASIN lookup mean?

Reverse Amazon ASIN Lookup is a smart way of using your competitors’ ASINs to know the effective keywords they’re using to boosts up their sales.

To do this, use some services available online to perform a reverse ASIN lookup and make things easy for you.

How to use ASINs to the maximum

If you’re going pro, you need to use ASINS not only for the research but also to simplify and secure your selling activities. Here are some ways to do so:

Brand Gating

Brand Gating is Amazon’s recent idea in fighting fake sellers on the platform and guarding legitimate brands against being used illegitimately at the same time.

Their new policy states that resellers have to pay $1500 per brand and provide their latest purchase invoices along with written authorization from the brands they are selling.

To keep your brand secure, have it reviewed by Amazon’s brand gating. Apply for Amazon Brand Registry and supply Amazon with your Amazon seller ID including the ASIN number of the brand of products that you are looking to keep safe.

The moment ASIN numbers are already gated, other merchandisers will have to get your approval for them to resell an item.

Both Brand Registry and Brand Gating on Amazon are two powerful resources that will keep your brand protected. By using Brand Registry, you may register the brand to further make the product more detailed, and by using Brand Gating, you secure your brand from fake sellers as well as hijackers.

Combine ASIN numbers

Merge your products’ ASIN numbers to stay away from duplicate listings. Just open a support case and send a request for a merge.

Support from Amazon

When trying to communicate with Amazon support, providing Amazon with your ASIN number makes it fast and easy for them to find your item and offer you the resolution you are looking for.

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