If you want to maximize your sales, you have to start by improving the conversion rate on the product listing. As a seller, it will be a challenge to improve your shoppers’ purchasing experience since proper optimization allows you to convert more users into customers. That said, you need strategies to boost the bullet points of Amazon product description.
Another great method for improving the conversion is to increase the number of positive reviews in the listing. And the good news is that you can do this from the sales you've already got by asking your customers to leave a review. SageMailer helps to automate this process in a few minutes. And it's free to try!
Most Amazon sellers talk about their optimized title, and if you ask them, they’ll say that keywords are vital.
We don’t devalue the significance of an Amazon title. It’s one main factor that affects search results and online business sales.
Amazon sellers worry about getting the visitors’ attention. They need visitors to browse on the product listing pages and get interested in their online store. With proper optimization, you can drive more users to your product pages. This will allow you to increase conversions and will lead to satisfying business experience.
Amazon listing optimization will build up commodity listings. Besides, it will help shoppers know the item properly along with its usefulness. The best-selling items sell for a reason. Perhaps the bullet points of the product description captivate the shoppers’ attention and make them buy the said product. After that, they will then give a good review since it has given them a wonderful result.
Important Terms to Consider in Amazon Bullets
To continue, you need to understand some important terms about enhancing the bullet points in your product description. What are bullet points anyway, and how to get bullet points into your listing? These are texts separated by a bullet symbol for quick and easy reading, an excellent means to skim the content and facilitate higher sales.
The Amazon bullet points are “key features” under a product image to help buyers in making buying decisions. As such, it’s highly recommended that you make bullets compelling and coherent.
The Amazon product listing rules require 10 to 255 characters to be included in every bullet point Amazon listing and 5 bullet points to do a product listing. The bullet points are formatted into sentence fragments without punctuations and use semicolons in separating phrases within a bullet.
Next is the Amazon product description which displays the information of your product. You can have an HTML code in the Amazon description. You can achieve this by using an HTML converter which can convert your item details into HTML bullet points code. To list items in the product, you can use "ul" HTML-tags. You may also seek the assistance of an Amazon product description writer.
Alternatively, you can use an Amazon description HTML editor for that. You may copy bullet points of your product in the editor. SageMailer is one good example of this.
Now let’s move on. By learning these three strategies, you can boost the bullet points in your Amazon product’s description effectively.
TIP 1: Take Advantage of the Keywords Which You Can’t Place in the Amazon Product Title
With proper research, you will be able to find a lot of relevant keywords which you can use to optimize your listing. In most cases, however, you can’t fit all of them into your title. Therefore, you have to take all those extra keywords and add them into the bullet points instead.
You may think that Amazon’s algorithm uses bullet points for ranking products in search results. Based on the guidelines, they don’t. On the contrary, some selling experts have records proving that the keywords in the listing’s bullet points can boost search rankings.
We believe that it’s difficult to de-emphasize documented stories in search rankings after boosting bullets with the keywords. After all, it’s not bad to insert them.
Each line needs 100 characters maximum, so you have to strategically place those keywords. Don’t put them all in the bullet points without proper planning.
For instance, if you sell a blender bottle on Amazon and do a keyword search, you can assume that the following keywords may appear:
- 50 oz
- Blender Bottle
- BPA free
- Flip cap
- Phthalate free
- Easy to wash
Commonly, more keywords may emerge as you keep on searching. At the moment, just imagine that those are the results you came across.
If you were to fit them in all in the title, it wouldn’t make any sense. Take this one, for example:
- 50 oz. Cordless Ergonomic Easy to Wash Blender Bottle with a Flip Cap
Thus, these keywords remain: BPA free and Phthalate Free. You can set them aside, but don’t discard them yet. Instead, you can put them in the bullet points later on. Keep them first in your pocket.
If you end up having tons during your search, avoid inserting all them into the bullet points. You can instead use them in your Seller Central account and inside Sponsored Ads Campaign.
On the other hand, if you just keep on cramming all those keywords in the bullet points, these are what will happen:
Isn’t it too messy? Apart from having too many violations, the listings resemble a novel which is really terrible and boring to read.
TIP 2: Make Your Amazon Bullet Points Easy to Read
Online stores have a virtual catalog which is the product listings. Users visit online stores to see the goods in a short time and do search queries. They just like to browse quickly, click the link, and view the product that appears. Some buyers don’t even want to spend time reading a lengthy Amazon product description and details. They like to focus on the focal points only.
Our mental capacity has limitations, and it can’t ingest all the details on the internet. This explains why around 55% of readers spend only 15 seconds on a webpage on average.
A potential buyer tends to allocate 15-30 seconds in shopping. In this time frame, he will look at the title, brand, product image, description, features, and video if included. He will then try to avoid long paragraphs with lengthy descriptions.
If you put yourself in the shoes of the buyer, how will you cope with this digital overload? The answer is simple: you skim.
Take a look at these examples. If you pay attention, you’ll notice that they start with numbers.
- Top 5 Ways to Make the Most Out of Your Job
- 4 Methods to Improve Your Lifestyle
- 3 Misconceptions about HIV
We like to read these catchy titles since they are short. Indeed, we like to do things snappily.
So how to make a bullet point that is quick to browse? Let’s recall the bottle blender and the extra keywords which are BPA free and Phthalate Free. By using those keywords, you can come up with the following:
- Phthalate free material. Get rid of your worries about chemical exposure!
- BPA free. Our product doesn’t have any harmful pollutants or chemicals used.
In the examples, the bullet points aren’t properly optimized. This leads us to the question: how do you optimize your bullet points?
You can achieve this through the use of capital letters to emphasize the main idea of the Amazon bullet. Bear in mind that using capital letters is the only option allowed by the Terms of Service in Amazon. With that, your bullet point will look like this:
- PHTHALATE FREE material with no chemical exposure
- BPA FREE without any pollutants or chemicals
Did you notice how your eyes now focus on the keywords within the bullets? In writing, we use yellow color, italics, or bold font to highlight the keywords. However, these are against Amazon’s Terms of Service. Therefore, we have to resort to using capital letters only.
Moreover, you may include the color, shape, size, and dimension to show the product’s information. It’s the way of sequencing its features. Sometimes, you have nothing much to put in bulleted form. Therefore, enlist the specifications to complete the product listing but avoid pricing details or promotions.
TIP 3: Focus on Your Customers’ Needs
Do you understand the needs of shoppers? You can’t have any live interaction with your customers, so you have to anticipate their concerns, wants, and expectations before they even buy your product.
For Amazon, the bullet points accentuate the features of an item. Therefore, they use bullets in the “Key Product Features” at Seller Central. To maximize the bullet points’ potential in selling a product, you have to think differently. You may use the product features to respond to your customers’ needs.
There is a difference between features and benefits. For instance, the feature of the bottle blender mentioned in the keywords is this:
- It’s Phthalate and BPA free
Now, think of the benefits that these features offer. Instead of the one above, you can reword it this way:
- CHEMICAL FREE. NO BPA or PHTHALATE RESIDUE that will harm your body.
Do you notice any difference? You still insert the keywords within the bullets, but this time, the bullets have highlighted the benefits since you need to focus on the customers’ needs. This will help customers solve their problems. Do you think it’s better to call these bullet points “key benefits”?
Final Thoughts on Amazon Bullet Points Optimization
Now that you’ve learned the strategies to create an ideal bulleted list of your product listing, here are some more insights to know:
- Make quality bullet points. This means that they must be grammatically correct, original, and creative. You might want to proofread it properly or have someone do it for you before publishing.
- Try to show the details correctly and avoid false claims. You may trick the shoppers, but you can’t get away with it as there’s the “Review” section. You have no control over the things they will write.
Have the courage to experiment on Amazon optimization. Fill it with keywords which are ready for quick browsing and use bullet points to highlight the benefits. Remember that your customers need answers to their problems. Get their interest in reading your product descriptions, and this will increase the likelihood of them buying your product. After each purchase, you can politely request your customers to write a review.
These strategies will increase the conversion rates on your Amazon product listing and will lead you to succeed in business sales.
And after implementing these strategies for increasing your product listing's conversion rate, it's time to get more product reviews.