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Creating a storefront powered by Amazon is another opportunity for Amazon brands to stand out. What’s more, making it requires no technical knowledge or skills. You have to use pre-developed functionality to create a full-fledged online store powered by Amazon. The task seems straightforward. Still, you have to do your best when creating your design and developing a landing page sales funnel. Let’s find out how famous brands used the Amazon storefront to promote their products better. And review the distinctive features of their sales pages.
What Is an Amazon Storefront?
As you have already got it, an Amazon Storefront is a landing page you can create right from your Seller Central account. It combines a simple sales page with the full-fledged eCommerce functionality the Amazon marketplace provides. Additionally, brand owners registered in the Amazon brand registry can create an Amazon storefront.
Why do brands on Amazon bet on this opportunity? By the way, creating a storefront is entirely free, but this is not the only advantage of the opportunity to develop your store based on Amazon. Your branded storefront helps prospective buyers develop a better brand understanding, build associative bonds with your company. And become more committed to your brand. A storefront is a tool to build brand awareness and improve recognition without leaving Amazon and investing a fortune in a custom eCommerce website development and marketing.
By the way, as for your storefront marketing, you are welcome to use all the available digital marketing tactics to attract traffic from third-party sources. You can also consider joining the Amazon Brand Referral program and get referral fee discounts when attracting users to Amazon from elsewhere.
In a nutshell, an idea to create an Amazon storefront is an ultimate win-win for brand owners and their buyers. Still, you have to make it outstanding, memorable, and enjoyable to use. So let’s find out how to do it right and what ideas you can embed in your store.
How to Set Up a Storefront
Setting up an Amazon Storefront is also easy. First, get started in your Seller Central account and follow the intuitive instructions. To build your key features, for example, a product line, you will have to use drag and drop functionality – no coding is required.
Also, prepare your branded images before getting started with AMZ storefront development. For example, you can use a high-quality logo image at the top of the page, product images or sections with categories on the front and center, lifestyle images and videos to better connect to your users, showcase your product, explain how it works, and much more. Despite its simplicity, the Amazon storefront comes with many opportunities for customization and creativity.
Amazon Storefront Examples and Ideas
Let’s see Amazon storefront examples that come with simple yet effective UI, seamless and enjoyable UX, outstanding designs and branding, and other creative approaches you can get inspired by.
Amazon Basics landing page is an Amazon brand store that showcases the main product categories the buyers can choose from on Amazon. With the help of this storefront, shoppers can quickly navigate the page, choose the type and move on to product pages. It is one of the great Amazon storefront examples which shows how to combine simplicity, seamless and intuitive shopping experience, and noticeable brand images. In addition to the product categories developed in banners, Amazon Basics also has a menu in the header and one more menu section on the right. Hiding the menus is a good idea when you have many product categories, so use this example when working on your storefront UI development.
As another inspiring landing page on Amazon, let’s pay attention to Callaway. These sports brand also doesn’t complicate the user experience and interface. It can also serve as one of the Amazon storefront header image examples – they use their logo on a black background only to overload the users with visual information. The design of their web page is classical, but there is an advanced feature they use – the search bar. It can be an option for the stores focused on driving repeated purchases since, in this case, the buyers are more likely to look for a specific item instead of browsing them all.
As always, Lego is recognizable at first glance. Their bright colors and highlighted logo image attracts attention immediately. So the creators of Lego Storefront on Amazon decided to make it bright and colorful, showcasing their bestsellers from different categories. And here is what makes this example of an Amazon storefront prominent – they also use an in-build recommendation engine which is pretty promising for sales growth, plus a video in the landing page footer to drive engagement and improve behavioral factors on the page.
PK Grills tell their brand story using the power of video marketing. Fortunately, you can (and should) add videos to your Amazon storefront main page design, so let’s review how this brand handles them:
- They use a video right below the header image.
- PK Grills use an auto-play video to immediately demonstrate their device in action to the users. They also use a lot of white space to avoid overloading shoppers with visual information and noticeable calls to action.
- As the last point on the page, they showcase their bestsellers and use a section with recommended products.
It is one of the best Amazon storefront examples since design thinking is perfectly combined with marketing. Let’s analyze the Godiva storefront in more detail. Firstly, pay attention to their Amazon storefront banner image example. The chocolate images are instantly shoppable. Then, the brand uses the product section classified into different categories and then lists their products with a price and product rating immediately visible. The sales funnel developed brilliantly in this case. There are at least three purchase-triggering touchpoints with the users across the landing page.
Advil also decided to showcase its product offerings on its landing page instantly. Still, their storefront also has design and marketing ideas to grab. For instance, let’s review their Amazon storefront header image example – they use the image of a person climbing to the top, which is encouraging and motivating. Then, they promote their bestselling solution using two banners and offer other pain management products.
All the storefronts we have reviewed above have an excellent design and pitfalls-free UI. But pay attention to the trick used by some of the stores. They showcase their products instantly, providing an accurate price and product rating right on the home page. The latter can be pretty powerful for encouraging the users to make a purchase, so you are welcome to improve your products’ rating.
With SageMailer, this task becomes more manageable. This application allows you to contact your previous buyers and kindly ask them to share their feedback. SageMailer also notifies you each time you receive a new review so that you can manage your online reputation in real-time.
Still, these aren’t all the features SageMailer comes with. You can unlock them all in a free trial, so get started right now!