What are “Movers and Shakers” about?
If you are new to the industry, read further and get acquainted with the antics of the online market landscape. However, if you have been with the market for a long time, then we bet you might need desperate help. The good news is, whichever you are, we got you. We prepared this article to run you through everything you need to know to earn a spot on that list.
How the Amazon Movers & Shakers list is compiled
Since the list is based on a 24-hour trend run, it gets produced and updated on an hourly basis which allows buyers to get the most recent and viable market information right on time. In that way, the sellers understand the current activities and push for which products to sell at that exact moment – indeed a helpful tool when researching consumer behavior.
How to estimate a product’s feasibility on Movers and Shakers
Basically, there are two important points to consider when determining if a product has a potential selling point from the Movers and Shakers page:
Micro view – this is seen by looking at a product’s sales performance over several hours or perhaps days. Graphically, the trend must be moving upward.
Macro view – simply seeing the bigger picture. This requires zooming out and observing a pattern. For example, if you noticed that baby diapers are selling outstandingly over a period of time, look further around trends on the baby essentials market. Do you see a particular size or feature that consistently stands out? Any brand that sells fast? Material perhaps?
Using the second approach helps you from fixating data on only a few trending Amazon products to supplement you with valuable trending buying behaviors. Spend time reading reviews of different products to know what buyers like and dislike. Consumer experience is vital.
Here is a list of question you should ask yourself to keep up with competitors:
What product characteristics are they commending, which ones need improvement, and which ones remain in the middle?
Which feature do you possess already, and which ones do you need to improve on?
Are the items on sale only trending temporarily, or are they necessities that have potential sustainable sales revenue?
How to use the Amazon Movers and Shakers list to your advantage
- Do retail yourself. This approach will consume most of your time since you will need to obtain the products while ensuring no there are other contractual exclusivity agreements with other sellers. Additionally, you will need to scout for suppliers who can offer you profitable costs. Finally, you will need to create the listings yourself too.
With that said, unless you have a definite supplier, the above may not be the most efficient strategy since the Movers and Shakers list is also so fast-paced.
- Amazon Associates. This works if you happen to own a blog or coincidentally know someone you can ask to promote the Movers and Shakers list. You can come upon an agreement to endorse your products and listing at a promotional cost in percentage or fixed rate.
4 tips to make it to the trending Amazon products list
- Take a cost into account
Check for items that cost around $10 to $50 which can be marked up to maximize your sales and profit margin.
- Pick lighter products
Aside from lower shipping costs, lighter products are usually faster to sell than heavier ones. Plus, they have higher chances of turnover rate.
- Do your measurements
Similar to the weight situation, smaller items are more convenient and cost-efficient on shipment and handling fees.
- Consider seasonality
Non-seasonal products have steadier sales throughout the year. On the other hand, seasonal items can skyrocket your income when they are on-trend. For example, during Christmas, you will notice many seasonal options on the Amazon Movers & Shakers list on demand during the holiday season.
To wrap it up, whichever approach you take, remember that feedback is one of the most critical factors in building leverage and momentum. This affects your sales and customer trust. To help you with making it to the movers Amazon list, we have created SageMailer, a platform which helps you to automate the process of getting positive product reviews and seller feedback. Get a free 21-day trial to start growing your business now!