Electronic commerce long ago established itself as an innovative and one-of-a-kind opportunity for forward-thinking marketers to boost their businesses, bringing them to a new, more advanced, and sophisticated level – selling through virtual dimension. E-commerce is a practice that has reshaped the traditional business culture and created a favorable environment for it to develop powered by the latest digital technologies.

Amazon, as the well-recognized frontier of the modern online retail industry, won’t stop breaking records in the sales made, greatly contributing to the advancement of the e-commerce industry and setting in motion today’s commercial world, which is gradually transitioning to the overpowering digital expanse.

Yes, the Amazon seller statistics calculated annually keep setting high standards for other retailers as well as aspiring entrepreneurs who want to be part of the groundbreaking Amazon “religion.” Boasting millions of active sellers worldwide, the platform has taken over the e-commerce industry and is now the outstanding leader of online sales.

The Amazon Marketplace has become a pivotal player in global e-commerce, providing unparalleled reach for both buyers and sellers. For small business owners and e-commerce vendors aiming to expand, grasping the intricacies of Amazon’s marketplace is vital. In this blog post, we’ll delve into the demographics of Amazon buyers and sellers, uncover key statistics, and offer insights to leverage these data points to enhance your business strategy.

Amazon Marketplace

Since its inception in 2000, Amazon Marketplace has transformed the landscape of online retail. This platform enables third-party sellers to list new or used items alongside Amazon’s own offerings, giving consumers a broad selection and competitive prices. Over the last two decades, Amazon has experienced tremendous growth, cementing its status as a powerhouse in e-commerce.

Growth and Evolution of Amazon

Amazon’s journey from a humble online bookstore to a global e-commerce titan is truly extraordinary. With operations spanning numerous countries, Amazon’s expansion has been fueled by its unwavering commitment to customer satisfaction, cutting-edge technology, and an ever-growing product range. Today, Amazon boasts millions of active users and commands a significant share of the global e-commerce market.

How good is the performance of the “rain-forest inspired” retailer?

Today, Amazon comprises 1,761,784 sellers with 12 marketplaces worldwide: Germany, France, Canada, Japan, Italy, Spain, Mexico, Brazil, USA, UK, and China. The countries are represented by strong, competitive Amazon users who run active businesses on the platform, thereby contributing to the rapid development of the retailer. In total, Amazon offers 119,928,851 products to its devoted buyers – pretty impressive statistics even for the world’s leading online platform, isn’t it? But there’s something about Amazon that can amaze you even more! Let’s delve deeper into Amazon marketplace statistics to find a lot more mind-boggling facts about this discovery of the modern e-commerce culture!

Amazon marketplace statistics

  • Today, Amazon sales have reached $118.57 billion — a 25,2% rise compared to the sales made in 2019;
  • How many Amazon sellers are there? Now, Amazon has over 5 billion sellers;
  • The area where the number of Amazon sellers keeps growing is China, Hong Kong;
  • The percentage of Chinese marketers on Amazon is 25%;
  • Among 10,000 Amazon sellers, 66% utilize FBA;
  • The Amazon lending system reached $3 billion provided to small businesses ever since the launch of the program in 2011;
  • Amazon boasts over 100 million Prime members who spent more than $126 billion annually.

Amazon seller statistics and Amazon third-party seller statistics

  • From February 2018 to January 2019, the number of visitors on Amazon reached 2,63 billion;
  • Amazon has more than 300 million active users;
  • Approximately 80% of Amazon buyers are homeowners;
  • Women make up about 51,1 of Amazon buyers, where about 45,9% are married women;
  • The largest category of Amazon users is formed by millennials;
  • Amazon became an attractive spot for party sellers, who started their businesses on the platform in 2017. The estimated number of sellers reached 300,000;
  • 140,000 Amazon third-party sellers make more than $100,000 annually;
  • The Amazon Handmade category offers clients more than 1 million products in the US as well as 60 more countries;
  • In 2019, Amazon third-party sellers sold about 54% of their products.

Amazon product statistics

  • The catalog of Amazon offers more than 12 million media, products, and numerous services;
  • Jewelry, clothing, and shoes form the revenue of 33,4% on Amazon;
  • About 11,1 million of products for home were sold in 2018;
  • Every year, Amazon sells 64 million products from the category home&kitchen;
  • According to online monitoring services, 89% of buyers will rather buy goods from Amazon than from any other online retailer.

Amazon FBA statistics

  • Based on the information from Tech Crunch, Amazon accounts for 49% of the US e-commerce market;
  • An average Amazon customer spends $700 annually and Prime Members spend about $1300 each year;
  • Amazon uses the FIFO system (First In, First Out) to find out what changes your warehouse stock has gone through;
  • Amazon operates in more than 13 countries worldwide.

Buyer Demographics on Amazon

According to a recent study, Amazon boasts over 300 million active customer accounts worldwide. This staggering number underscores the platform’s extensive reach and popularity. But who are these buyers? And what drives their purchasing decisions on Amazon?

Global Reach and User Base

One of Amazon’s most compelling features is its expansive global reach. As of 2023, the platform has over 300 million active customer accounts spanning North America, Europe, Asia, and beyond. This vast user base offers sellers access to a truly international market.

Key Demographic Data

Understanding the demographics of Amazon’s customers can help sellers tailor their marketing strategies effectively. Here are some key insights:

  • Age Range: The majority of Amazon users fall within the 25-54 age bracket, with a significant portion being tech-savvy millennials and Gen Xers.
  • Income Levels: Amazon attracts a diverse range of income groups, but higher-income households are particularly active, often seeking convenience and premium products.
  • Gender Distribution: Studies indicate a fairly even split between male and female shoppers, though buying preferences and habits may vary between genders.
  • Purchasing Behavior: Amazon users are generally well-informed and place high value on product reviews and ratings, making trust and reputation critical for any seller.

By leveraging these insights, sellers can refine their strategies to better meet the needs and preferences of Amazon’s diverse customer base.

Seller Demographics on Amazon

Beyond serving as an online marketplace for buyers, Amazon also empowers millions of third-party sellers to reach a global audience. But who are these sellers, and what drives them to sell on Amazon?

Number of Active Sellers

Recent estimates indicate that over 2 million active sellers operate on Amazon worldwide, a number that continues to grow as more businesses and individuals embrace e-commerce. Amazon’s accessibility and extensive reach attract a diverse range of sellers, from small family-owned businesses to large multinational corporations, all eager to tap into its vast customer base.

Types of Sellers (Individual vs. Professional)

Amazon supports a wide variety of sellers, categorized into individual and professional accounts. Understanding these categories can help you decide the best approach for your business:

  • Individual Sellers: Typically smaller-scale sellers who pay a per-item fee, ideal for those testing the waters or selling a limited number of items each month. These sellers often include hobbyists or those looking to clear out personal items, benefiting from low upfront costs and minimal commitment.
  • Professional Sellers: These are larger-scale operations that pay a monthly subscription fee, benefiting from advanced selling tools, bulk listing capabilities, and access to more product categories. Professional sellers are often established businesses that rely on Amazon’s comprehensive services, including Fulfillment by Amazon (FBA), which leverages Amazon’s robust logistics network for storage, packing, and shipping.

Geographic Distribution of Sellers

Amazon’s seller base is as diverse as its buyer base, with significant representation across various regions:

  • North America: This region hosts a substantial portion of Amazon sellers, particularly in the United States, where many businesses take advantage of Amazon’s extensive fulfillment network. The convenience and efficiency of Amazon’s logistics make it an attractive option for sellers looking to scale operations quickly.
  • Europe: Countries like the UK, Germany, and Italy have thriving seller communities that benefit from Amazon’s strong regional presence. The European market is known for its high purchasing power and varied consumer preferences, enabling sellers to offer a wide range of products.
  • Asia: China and India are notable for their growing number of sellers, contributing to Amazon’s extensive product variety and competitive pricing. These regions have seen significant e-commerce growth, driven by increasing internet penetration and a burgeoning middle class. Sellers from these countries often provide a vast array of products, from electronics to fashion, catering to global demand.
  • Other Regions: Emerging markets in South America, Africa, and the Middle East are also seeing rising participation, driven by Amazon’s expanding global footprint. In these regions, Amazon’s presence helps democratize access to global markets, allowing local sellers to reach customers far beyond their borders. This expansion fosters economic growth and supports entrepreneurial initiatives in areas previously underserved by global e-commerce platforms.

Drawing the line

Amazon marketplace statistics has set high standards for other online retailers to measure up to. The platform has always followed the goal to revolutionize the commercial philosophy of the modern world, creating perfect conditions for forward-thinking entrepreneurs to bring their businesses on to the digital “canvas” and fuel the development of electronic commerce – one of the biggest achievements of today’s merchandising world. Amazon seller statistics, for example, mirrors the unlimited loyalty that the platform has from online marketers. The highlights from the Amazon product statistics we have provided show how multifaceted the service’s product spectrum is and how huge the number of sales is, too. The numbers speak for themselves, don’t they?

The platform keeps making progress in enriching the e-commerce industry, thus giving up-to-date marketers an unrestrained medium for realizing their entrepreneurial longings and objectives. This is how the perfect model of digitalized commerce should work.

How many active buyers are there on Amazon worldwide?

How many active buyers are there on Amazon worldwide?
What distinguishes individual sellers from professional sellers on Amazon?

What distinguishes individual sellers from professional sellers on Amazon?
How can I access sales statistics for my products on Amazon?

How can I access sales statistics for my products on Amazon?
What are some common challenges when interpreting Amazon sales statistics?

What are some common challenges when interpreting Amazon sales statistics?
How can understanding sales statistics help me improve my business on Amazon?

How can understanding sales statistics help me improve my business on Amazon?