As one of the most famous marketplaces with a vast seller and client base, the Amazon platform is the most efficient place to demonstrate your company’s unique value proposition. Sure thing, you might become a seller anytime, but learning how to have a store on Amazon and set up your goods, there will help to take your own brand to the next level.

Apart from the A+ Content and Enhanced Brand Content (EBC) on Amazon that is already implemented, your business can achieve higher positions by opening an Amazon Store.

With Amazon Stores, customers can unveil and learn about more brands and their goods selections. A dedicated Store provides a company with an opportunity to create a better shopping experience, optimize monthly fees, and increase engagement.

Thus, a company can boost its customer experience by growing its business-related KPIs like sales, traffic, and engagement rate over time.

So, how to run an Amazon store, what are the exact Amazon online store setup steps, and how can this feature help you enhance sales?

Step 1. Start with Registering Your Own Brand. 

Merchants who wish to open a store must think of enrolling in Amazon Brand Registry. This program allows you to protect your brand on Amazon and search for several free reports and tools. To do this, you will need to buy an Amazon seller central account and own an active trademark registered in the country where you plan to sell the product on Amazon or a pending application for a trademark filed through IP Accelerator on Amazon. The platform also requires your company’s logo or name to be always shown on your packaging and product listing.

Opening a store is a free benefit of owning a registered brand on the marketplace. Even if you aren’t going to sell a significant number of goods on your personal account, it’s still one of the most decent ideas to claim that part of virtual real estate on Amazon’s online store setup allows sellers to control their brand’s integrity and, as a piece of Amazon, to appear higher up in search results.

Step 2. Read the Policies of the Platform.

Keep in mind that has a comprehensive list of various creative acceptance rules that sellers must follow to get their storefront approved for publication. For example, videos and images must be of high quality. In addition, your shop must not include contact details such as partial or full email, web addresses, social media addresses, phone numbers, or QR codes.

Step 3. Leverage Free Resources on Amazon.

Although when you think ‘how to open an Amazon storefront,’ it seems a daunting task, at the end of the day, the process is not as hard as it sounds. Even if sellers have had no website experience in the past, the store feature on AMZ has very straightforward templates and is exceptionally user-friendly.

Nonetheless, we recommend you benefit from the platform’s free resources to give you a helping hand during the selling process. For example, Amazon provides step-by-step guidelines when starting the AMZ store on the website. Besides, we suggested visiting Amazon’s Seller University, which has a series of informational training videos to help you learn how to sell, promote, and grow your business.

Step 4. Select a Compelling Value Proposition and Hero Image.

Proper product photos and the banner of the webpage will help you stand out from the competition in your product category. Such a banner should contain a hero image. We mean a big and prominent picture that will appear on every page of your shop and help split up content from the platform and your shop’s navigation. You need to select an image that best represents your company and attracts people’s attention. It should captivate your target audience. 

In addition, we recommended adding a definite value proposition to your banner. It should provide a clear explanation of what exactly your company and products do. At first glance, it’s easy, but it’s not. Thus, think of engaging a professional eCommerce copywriter who will get your branding message perfect.

Step 5. Add a Product Video Telling Your Story.

Consider using a video on your Amazon shop to tell your company’s story. It’s your opportunity to create a store’s image and catch brand loyalty. For example, it can be a video explaining your company’s history and principles. If you decide to include it, keep in mind that Amazon does not allow videos to last above five minutes.

Step 6. Don’t Forget about Metrics.

Amazon offers performance metrics in terms of traffic sources, sales, and visits for your online store business. Here, you can also access reports about your target audience, including gender, age, income, marital status, and education. Remember to study all these insights to help you enhance the success of your brand. Such KPIs can tell a company about essential aspects like demographics and seasonal purchase flows. The more statistics a store builder can collect about their customers, the better they will be able to market product grid to that group.

Final Thoughts: How to Set up an Amazon Store

With the help of the storefront, clients can bring to light and learn more about various companies and their broad range of goods. Brand owners selling on AMZ get a rich and dedicated shopping experience that attracts clients. With KPIs on sales, traffic, and engagement rate, brands can simply boost their growth over time.

Even though now you know how to open a shop on Amazon, it is only a starting point when running your business on the platform. If you wish your brand to succeed on Amazon, you will need to provide first-class customer service on the platform consistently. That is a round-the-clock job.

At SageMailer, we provide you with a dedicated automated client service team. The service allows you to collect customer feedback, generate reviews, and communicate with clients without taking your focus away from the other parts of selling on AMZ.

Register for our 30-day free trial to grow your sales and brand on (and off) the platform.

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