How to Buy Reviews for Amazon: Proven Strategies

Amazon.com reviews are critical for driving sales. In addition, they significantly influence the Buy Box performance of your products, which, in turn, affects the visibility of your listings.

Customer testimonials also help to convert shoppers. 72% of buyers don’t take action until they have gotten acquainted with thoughts of an item they are looking at. To cut a long story short, if you get more Amazon verified reviews, you will also enhance your sales! So, where to buy Amazon reviews, and is it possible? 

Understanding the Importance of Amazon Product Reviews

How frequently do you make an online purchase without first looking at the reviews? A significant majority of consumers, approximately 89%, seek out opinions from previous purchasers before finalizing their own purchases.

This phenomenon is known as social proof, which significantly boosts buyer confidence in the product they are considering.

The absence of customer feedback for your product can notably decrease its appeal to potential buyers.

Research by Spiegel Research Center indicates that products with at least five reviews have a 270% higher likelihood of being purchased compared to those without any reviews.

Strategies Rooted in Data to Maximize the Impact of Online Reviews Drawing on the comprehensive studies conducted by SRC on the effect of online reviews on consumer buying behavior, we advise retailers to adopt these six key guidelines in formulating their strategy for online reviews:

Is It Possible to Buy Amazon Verified Reviews?

Can you buy Amazon reviews? Even though customer testimonials are essential for selling on the platform, buying reviews for Amazon is illegal. However, all e-commerce frameworks take feedback integrity seriously and actively eliminate fake testimonials.

Looking for some ways of how to buy Amazon reviews? If the sellers try to do it, their accounts might be closed, and they might be sued. When it comes to customer feedback, Amazon has many restrictions and rules. If users break them, they risk ending up with their listings suspended or removed. For the platform, it’s better to generate testimonials organically and not buy verified Amazon reviews. So, how to get more testimonials from customers and not break the rules?

How To Get Amazon Reviews Legally? 

Discover the proper way to buy Amazon verified reviews without breaking the rules. This guide outlines ethical methods for sellers and buyers to navigate the review system within the platform’s guidelines. Understanding these legitimate strategies allows you to maintain trust and authenticity while benefiting from valuable customer feedback. Explore the steps to ensure a reputable online shopping experience for all.

If you wish to maximize your review potential, explore the insights in SageMailer’s comprehensive guide, “Intro to Amazon reviews.” The book contains actionable tips and strategies to help you maximize your review potential:

• how to easily improve your seller feedback rating;
• how to prevent and remove negative reviews;
• why do you need an Amazon review generation tool;
• how SageMailer can enhance your feedback management.

Don’t wait – it’s a must-have for any seller looking to excel in the competitive Amazon Marketplace.

Develop an email list and use social media.

Developing your email list is a complicated and time-consuming task. However, when you collect many email addresses using your primary products, you can leverage them to market your other items. For instance, you can email everyone on that list and offer your clients something they can exclusively get or provide them with special offers and discounts. Of course, you might need your site and a separate landing page to do this. 

You might also use this tool to attract clients on social media by carrying out promotional campaigns focused on gathering email addresses.

Use online forums for requesting reviews.

Large groups of users like to spend time on different online forums concerning their interests. A good example is Reddit, which gathers many Subreddits within the platform. All these blogs have a specific subject of discussion and have been created by people based on their interests. However, before jumping right in and posting about your products, you must participate in these forums to build credibility and rapport. 

Benefit from the official Amazon Early Reviewer program.

Sellers pay $60 to receive up to 5 reviews per product. In addition, for each of its registered products, Amazon finds several existing buyers who are willing to share their opinion and receive an Amazon voucher worth between $1 and $3.

You might think it’s an overpriced option, but the Early Reviewer program has a major advantage, as the platform provides a completely legal method to help get products off the ground.

Sign up for Amazon Vine Program.

Amazon’s current review policy results in more “illegal ways” than acceptable ones. As a result, there is no best place to buy Amazon reviews. But there is one long-standing and completely safe way to get feedback – the Amazon Vine program. Previously, it was available only to vendors and had a “hefty” price tag. But after a federal investigation in 2019, the Vine program also became available to sellers who registered with the brand registry. If you have a Brand Registry, you can use up to 5 products and get 30 reviews from Vine reviewers. Of course, there is no guarantee of receiving positive reviews, but no one will unreasonably “drown” your product.

The contributing reviewers are known as Vine Voices. These are experienced and verified Amazon users with no prior bias towards leaving reviews. They review products for free and keep them for themselves, and instead of the “Verified Purchase” badge in their reviews, there is a “Vine Voice” marker.

Attend trade shows and give away your product

You can ask the people you meet at trade shows and fairs to test and evaluate your products. It doesn’t matter if they are testers, reviewers, influencers, or other contributors. Since you don’t know them personally, you can ask for reviews.

Please note that this type of feedback, like all reviews that are not directly related to an Amazon order, will not have a “Verified Purchase” badge. Therefore, such testimonials may not have a decisive weight in the review ranking algorithm.

Think of customer service.

The Amazon interface allows you to employ third-party review services to send automatic emails and boost customer feedback.

A good example is the SageMailer, a feedback tool that automates the seller feedback requests and product reviews. It provides you with an opportunity to generate sales, get the maximum from every order and persuade each client to leave a review on your items.

Using this instrument can enhance the number of testimonials and minimize the possibility of clients writing a negative review.

Utilize online forums for review requests

Large groups of users like to spend time on different online forums concerning their interests. A good example is Reddit, which gathers many Subreddits within the platform. All these blogs have a specific subject of discussion and have been created by people based on their interests. However, before jumping in and posting about your products, you must participate in these forums to build credibility and rapport.

Incorporate customer service strategies

One ethical approach to obtaining Amazon testimonials is by focusing on exceptional customer service. Providing prompt and helpful assistance, addressing concerns, and going the extra mile for your customers enhances their shopping experience and encourages them to leave genuine and positive feedback. This approach builds trust and credibility, fostering a higher likelihood of receiving honest reviews that benefit your products and potential buyers.

Participate in the Amazon Vine Program

Amazon’s current review policy results in more “illegal ways” than acceptable ones. As a result, there is no best place to buy Amazon reviews. But there is one long-standing and completely safe way to get feedback – the Amazon Vine program. Previously, it was available only to vendors and had a “hefty” price tag. But after a federal investigation in 2019, the Vine program also became available to sellers who registered with the brand registry. If you have a Brand Registry, you can use up to 5 products and get 30 testimonials from Vine reviewers. Of course, there is no guarantee of receiving positive reviews, but no one will unreasonably “drown” your product.

The contributing reviewers are known as Vine Voices. These are experienced and verified Amazon users with no prior bias toward leaving reviews. They review products for free and keep them for themselves, and instead of the “Verified Purchase” badge in their testimonials, there is a “Vine Voice” marker.

Attend trade shows and offer a product giveaway

You can ask the people you meet at trade shows and fairs to test and evaluate your products. Whether they are testers, reviewers, influencers, or other contributors doesn’t matter. Since you don’t know them personally, you can ask for feedback.

Please note that this type of feedback, like all testimonials not directly related to an Amazon order, will not have a “Verified Purchase” badge. Therefore, such testimonials may not be decisive in the review ranking algorithm.

Support local charities or community groups

Find community organizations such as charities, sports clubs, or motivated local groups that want your products and are willing to share an honest online experience.

For example, local gardening clubs, playgroups, and sports teams need the equipment and resources you produce.

Donate products to them to earn a good reputation and let them know that your products are available on Amazon and that honest reviews will greatly help your cause. If necessary, you can also ask them to add more of your products through public wish lists on Amazon or other gift registries they use.

Possible (Though Not Recommended) Ways To Purchase Amazon Reviews If You Sell On The Platform

Deals and coupon clubs

Many websites, such as RetailMeNot, Groupon, LivingSocial, and Groupon, offer clients excellent deals. So what you need to do is register before posting your items and discounts and requesting feedback. Although those platforms will have some extra fees, posting there takes less time and has a better success rate than forums.

Amazon review services

Another thing you are welcome to check out instead of trying to buy Amazon reviews. Explore the option of utilizing specialized third-party review platforms. These tools actively encourage customers to provide testimonials and allow Amazon sellers to communicate directly with shoppers using the messaging feature.

Requesting customer feedback from freelancers

Once upon a time, you could buy positive Amazon testimonials with different freelancer platforms. For instance, buying Amazon reviews on Fiverr was very affordable, with its rate at $5 per review. However, Amazon has since cracked down on this practice, and engaging in such activities is no longer possible. Pursuing paid testimonials without a verified purchase is a high-risk strategy with a limited chance of success. Google has also taken measures to address this issue, and companies found buying testimonials have even faced legal actions.

Product reviewers in different FB groups

Facebook hosts numerous groups teeming with product reviewers and Amazon sellers. Consider joining these communities and sharing information about your products and special offers. Many users in these groups often seek out Amazon sellers for free products or significant discounts, making it an effective way to locate reviewers and gather testimonials rapidly. You can approach this in two ways. First, you can create a post yourself and hope some users express interest immediately. Alternatively, you can ask the group’s administrator about promoting your post for a fee.

Asking your family members and friends

If your goal is to produce additional reviews, you can invite your friends and loved ones to craft testimonials. This process is straightforward and simple, given that your nearest and dearest would likely be willing to offer their assistance. However, despite the prevalence of this practice among Amazon users, we cannot fully endorse this approach.

Our caution is that it exposes your Amazon account to potential risks. Upon careful examination of Amazon’s guidelines, they explicitly mention that individuals who are well-acquainted with you, such as family members or close friends, should refrain from sharing product reviews.

The Ethics and Risks of Buying Amazon Reviews

To boost their online presence and credibility, some sellers resort to purchasing reviews. However, this practice raises significant ethical concerns and comes with a host of potential risks and consequences that can impact a business’s reputation in the long run.

Understanding the ethical concerns

At the heart of the matter lies the ethical dilemma surrounding the authenticity and transparency of reviews. Customer testimonials are expected to be unbiased, genuine reflections of individual experiences with a product or service. When businesses buy reviews, they compromise this authenticity, deceiving potential customers who rely on these testimonials to make informed choices. This undermines consumers’ trust in the review system and distorts the level playing field for all sellers. Additionally, it disadvantages businesses that maintain high ethical standards and offer quality products but might struggle to compete against those artificially inflating their ratings.

Risks and potential consequences

The practice of buying testimonials might seem appealing at first glance, promising a swift boost in visibility and perceived credibility. However, the risks associated with this approach are manifold.

• Account suspension: Major platforms like Amazon have algorithms and teams in place to detect and combat fraudulent activities, including fake reviews. If caught, a seller’s account could face suspension or even permanent banning, resulting in loss of revenue and a tarnished brand image.
• Negative publicity: Discovering bought reviews can lead to negative publicity and public backlash. Consumers are increasingly vigilant about such practices, and news of unethical behavior can spread rapidly through social media and online forums, damaging a company’s reputation irreparably.
• Legal consequences: In some jurisdictions, fake testimonials can lead to legal actions. Misleading consumers through fabricated reviews could breach advertising and consumer protection laws, inviting legal trouble for businesses.
• Loss of trust: Once a business is exposed for purchasing reviews, the trust of both existing and potential customers erodes. Rebuilding this trust is a challenging and time-consuming endeavor that can have lasting impacts on the bottom line.

Long-term impact on your business reputation

A company’s reputation is a delicate asset that takes years to build but can be shattered in an instant. The long-term consequences of buying feedback can be severe:

• Credibility erosion: Authenticity is the foundation of a strong brand reputation. Once consumers perceive a lack of authenticity in a brand’s reviews, it becomes difficult to regain their trust.
• Reduced customer loyalty: Loyal customers are more likely to forgive occasional missteps. However, intentionally misleading customers through fake testimonials can alienate even the most loyal patrons.
• Marketplace trust: Online marketplaces thrive on maintaining the integrity of their review systems. Businesses that undermine this integrity risk being excluded from these platforms, limiting their reach and potential customer base.

Ensuring Review Quality and Authenticity

Online reviews are like windows into the experiences of other customers. To make the most of them, it’s important to know how to spot real feedback, the value of hearing different opinions, and why a mix of positive and negative feedback matters.

How to identify genuine reviews

• Check language patterns: Authentic reviews often use natural language with a mix of positive and negative sentiments. Be wary of overly enthusiastic or excessively critical language, which could indicate manipulation.
• Detailed experiences: Genuine reviewers provide specific details about their experiences, highlighting both pros and cons. Look for reviews that mention specific product features, customer service interactions, or usage scenarios.
• Verified purchases: On platforms like Amazon, testimonials from verified purchasers are more likely to be authentic. These reviews are tied to actual purchases, reducing the chances of fake feedback.
• Consistency and timing: Suspicious reviews often appear en masse within a short timeframe. On the other hand, authentic testimonials tend to be posted over time, reflecting genuine consumer experiences.

The importance of diverse and unbiased feedback

• A holistic perspective: A range of reviews provides a holistic view of a product or service. Diverse feedback reflects how consumers with varying preferences and needs perceive the offering.
• Building trust: Consumers trust businesses that openly welcome diverse feedback. It demonstrates transparency and a commitment to improvement.
• Identifying room for improvement: Negative feedback, when constructive, highlights areas that need enhancement. Embracing these insights can lead to product/service refinement and an enhanced customer experience.

Balancing positive and negative reviews

Maintaining a balance between positive and negative feedback is crucial for an authentic and reliable online reputation. While glowing reviews can certainly boost confidence, an array of opinions adds credibility. Negative feedback, when constructive, provides insights into areas that need improvement, leading to growth. Responding thoughtfully to negative testimonials showcases a business’s commitment to customer satisfaction and improvement. Remember, a mix of positive and negative reviews builds trust and paints a more accurate picture for potential customers, allowing them to make informed decisions based on real experiences.

Amazon Review Tools by SageMailer

SageMailer Dashboard

SageMailer’s feedback management tool provides a convenient solution for Amazon sellers, saving valuable time while ensuring compliance with Amazon’s policies. By automating feedback generation and monitoring processes, Sagemailer helps streamline operations, allowing sellers to focus on other aspects of their business.

What’s important, SageMailer is compatible with all Amazon Seller Centrals, allowing sellers to seamlessly integrate all Amazon Marketplaces. This means you don’t incur additional costs when adding a new marketplace. It helps to expand your reach and engage with customers across various Amazon platforms, facilitating global selling.

By setting up automated email campaigns through Sagemailer, you can systematically reach out to buyers, encourage them to leave feedback or reviews and gather valuable insights. 

The tool uses the “Request a Review” feature directly from the order details page in Seller Central. It boasts higher conversion rates than typical Buyer-Seller Messaging requests. Plus, it’s a safe option, even for sellers who have restrictions on sending proactive messages as it’s compatible with Amazon policies. 

Moreover, the tool monitors all buyer reviews and product rankings. This ensures that no comment goes unnoticed, allowing sellers to respond quickly and appropriately. You can export reviews in CSV format to get valuable data that can be analyzed for trends and patterns.

What’s more, the platform simplifies communication with buyers by consolidating all interactions into one seamless Response Center. There you can respond promptly to buyer inquiries, enhancing satisfaction and demonstrating care. You can also customize responses with email templates, speed up responses with auto-filled order details, or use an email autoresponder to streamline communication, especially during peak periods. 

Sign up for a free 30-day trial and benefit from automated feedback management now!

Leveraging Customer Feedback for Business Growth

Harnessing customer feedback is a powerful tool for driving business growth. By translating feedback into actionable improvements, cultivating customer loyalty through authentic testimonials, and responding effectively to customer input, businesses can pave the way for sustained success.

Turning feedback into product improvements

Customer feedback provides invaluable insights into what’s working well and what needs enhancement. Analyzing recurring themes in feedback helps identify areas for product or service refinement. Embracing customer suggestions leads to improved offerings and fosters a sense of customer partnership, as clients feel heard and valued.

Building customer loyalty through genuine reviews

Genuine testimonials from satisfied customers serve as endorsements that go beyond marketing. By consistently delivering exceptional experiences, businesses naturally earn positive feedback that resonates with potential customers. These authentic reviews act as testimonials, building trust and loyalty within the customer base.

Responding to reviews effectively

Engagement with customer reviews showcases a commitment to customer satisfaction. Acknowledging positive testimonials with gratitude reinforces customer loyalty. Addressing negative feedback respectfully demonstrates a willingness to rectify mistakes and improve. This active dialogue transforms reviews into a platform for open communication, fostering a positive relationship between the business and its clientele.

SageMailer’s feedback management tool not only helps in collecting testimonials but also aids in responding to them effectively. Its Response Center is a great option to relieve your headache during the peak loads on your customer support and stay in touch with your customers during holidays. Furthermore, you can access multiple marketplaces from a single dashboard and manage your buyer messages with pre-created templates or mark them as “No response needed.” 

How can SageMailer help you manage your Amazon reviews?

The SageMailer feedback management tool can put most of this work on auto-pilot. Let’s explore some of its features:

• Automated Feedback Solicitation: SageMailer automates the process of soliciting reviews from customers (up to 200 emails per month included in the Free plan). It helps generate more feedback, providing a larger pool of data to monitor and manage.
• 24/7 Review Monitoring: SageMailer’s tool allows for continuous monitoring of feedback, ensuring that sellers are promptly alerted to any new reviews or ratings.
• Centralized Feedback Management: The tool consolidates all feedback, star ratings, and reviews in one place, making it easy for sellers to track and respond to customer feedback efficiently.
• Exportable Reports: Sellers can export Amazon product reviews in CSV format. This data can be used for in-depth analysis, helping sellers identify trends and make informed decisions to prevent future SAFE-T claims.

Ready to try? Register and get a free 30-day trial right now!

Final Thoughts. What Is the Best Approach for Amazon Reviews?

Wondering how to buy reviews on Amazon? Many great marketing techniques mentioned above will help you get more positive feedback.

From leveraging the right review programs like SageMailer to writing good review requests, there is a lot any Amazon seller can do.

You should always take into account the importance of providing high-quality customer service. If you reply effectively and promptly to customer requests and if it’s easy for clients to purchase a product on Amazon with you, you will get the necessary ratings and build sales and reputation.