May 25, 2019

A Step-by-Step Guide to Complying with Amazon’s Photo Requirements

We’ve created a summary of the key Amazon photo requirements. By following these rules, you’ll be able to properly attach images of your product on Amazon with no problems.

Amazon has simple image requirements. However, this information lies across several pages which can be quite contradicting, thus leading to a lot of confusion. Each of the 35 product categories has unique style guidelines that have subtle inconsistencies which make everyone a little bit overwhelmed.

That said, we’ve created a summary of the key Amazon photo requirements. By following these rules, you’ll be able to properly attach images of your product on Amazon with no problems.

Amazon Photo Requirements

Technical Requirements That Every Image Should Have

When uploading, there are a few photo requirements for Amazon that you should meet, otherwise, the software will reject it. They are as follows:

  • A minimum of 500px and a maximum of 10,000px on its longest side
  • The image’s format should be either JPEG, GIF, or TIFF. Amazon prefers JPEG out of the three.
  • An sRGB color space
  • A file size which doesn’t exceed 10mb
  • Preferably a 1:1 square ratio (can also be up to 5:1 rectangle)
  • An image zoom starting at 500px on its shortest and 1000px on its longest

If you want to meet the requirements for uploading Amazon product pictures, here are the best settings you should consider:

  • A maximum zoom of 2000 x 2000 pixels for a square image
  • An sRGB color space
  • A JPEG format with 100% compression

Though the requirements are somehow broad, they’re proven to be the ideal requirements which you should follow so you can successfully format and upload your images to Amazon. You can use Photoshop to format your image or a free photo editing software such as Gimp.

Amazon Image Requirements for Main Listing Images

The first image you can see on the search is the main image. It is very important as this is what attracts customers and drives more clicks, which in turn, will result in higher sales. There are very strict guidelines that Amazon has implemented regarding the main listing image. However, as long as you follow the guidelines, you can come with up a number of creative ways.


Ideally, your main listing image should comply with these requirements:

  • The product must have a pure white background (RGB color code 255,255,255 or hex color code #FFFFFF)
  • It should not contain any pixelated areas or jagged edges
  • The quality should not be blurry
  • The product photography should be an actual representation of the product being sold. Also, it should be taken out of its packaging
  • The product should take up 85% or even more of the image area

Meanwhile, there are a number of things that the main listing photo should NOT have. They are as follows:

  • It should NOT have other confusing props
  • It should NOT contain logos, watermarks, or any inset images
  • It should NOT be placed on a visible mannequin
  • It should NOT be an illustration
  • It should NOT contain external brand tags
  • It should NOT be set on a colored background
  • It should NOT display multiple views and different angles of the similar product

For clothing, these are what you should consider:

  • The product images should not be sexually explicit
  • It should be captured on a model or flat for women and men’s clothing and flat only for kids and baby items
  • Accessories should be photographed flat

Amazon Product Photos Requirements for Additional Images

Secondary images do not have any specific requirements apart from the technical requirements. You can be as creative as possible. You are free to choose from your unlimited photo storage.

Links to Articles Regarding Requirements for an Amazon Photo Upload

Below are links to Amazon articles detailing various image requirements and how-tos’:

Amazon Style Guide: Some Tips and Tricks to Consider

1. Set Your Image to Be Square

If your Amazon image upload is not square, Amazon adds padding on the outside to make up for the unequal proportion. This arrangement will make your product appear much smaller than it actually is. Try to set the dimensions of your image to a 1:1 ratio so Amazon won’t crop it.

2. Only Use the sRGB Colorspace

Some Amazon pages say that it is okay to use CMYK as your colorspace. However, this is not true. Anything other than sRGB will cause the images to have inaccurate colors. If you notice that the colors are inconsistent during upload, you need to check the color space. CMYK is applicable for a printing press, and Amazon won’t convert an image to match that of a CMYK colorspace.

3. The Zoom Rollover Effects Will End at 2000px

Amazon can zoom in the image in relation to the pixel width of the main image which is activated when a customer rolls his mouse over the image. Most people tend to upload an image that has a 3000px dimension so they can maximize on this effect.

However, you don’t have to do this just to get the full zoom effect. In fact, there’s no difference between a 2000px and 3000px image. Uploading a 3000px just to get a better zoom effect is just a common misconception that a lot of sellers tend to believe.

You should take note of this because between 1000px and 2000px, you can have different levels of zoom. Limiting your image to 2000px means that your image will be a small file size that is easy to manage. Aside from that, you can even use a camera that has a low megapixel to capture such an image.


When uploading an image, the software will generate a 1:1 square image that is compressed. It is, therefore, best not to use any compression. If your file is below 10mb, Amazon will convert the image for you automatically.

Amazon Drive saves your images for future use. It also enables the Autosave option. This means you never have to worry about losing your favorite image accidentally as it’s auto saved.

4. Flagging Rarely Occurs

In 2015, several customers complained that their listings were going through flagging. This was because their product photos and additional images didn’t meet the requirements. There has been no incidence since then.

We, therefore, believe that this policy implementation is in waves. It doesn’t mean that the policies are less important, but you have to keep in mind that they are not always enforced. Break the rules at your own risk.

5. Allow Amazon to Create Its Multi-Pack Logos


Do not attempt to add Amazon’s multi-pack logo on your own. There is conflicting information that the Amazon logo image adds automatically while others say that it adds randomly. However, this is a trademark image and usage is only with permission.

Therefore, let Amazon do the work for you. To qualify, simply go to the product listing editor, then select Vital Information Tab > Update Package Quantity. Your product will have the Amazon logo white.

6. Only 8 Images Will Be Visible on the Main Listing


On the Seller Central page, you have the ability to add 9 images: 1 main image and 8 additional images. However, the last secondary image is not visible unless a user goes to the image gallery. Therefore, it isn’t necessary to upload 9 images since the other one is hidden anyway and won’t add to your sales.

7. Amazon Custom Has Its Own Size Requirements


Amazon Custom is a feature which allows you to customize products listed even further. You are able to add your custom text before making the order. As of 2018, the image size requirement should be 400px square.

8. You Can Add Video to Amazon Product Page If Your Listing Qualified for Enhanced Brand Content

Some listings have images while others have videos or a combination of photos and videos. Now you might ask this: can you add video to Amazon listing?

The answer is yes. Initially, this feature was only available to Enhanced Brand Content sellers with a registered brand. However, it is now available to all sellers. This means that you can now upload video to Amazon product page as well.

9. There’s a 15-Minute Delay When Updating Photos on Seller Control

The last step in creating a listing is uploading your images. However, you need to be aware that it can take 15 minutes, even longer, for your images to appear on the listing. This is a completely normal process, so it’s best to take a break while waiting for the photos to upload completely.

10. Ignore the Term 300DPI

A common misconception is that DPI or dots per inch is related to pixel length. The two terms are not even related. DPI applies to printed images and converts pixels to physical inches. It is very confusing trying to convert the different screen and resolutions, so unless you’re printing the photo, you’re better off focusing on pixels instead.

11. Work with a Professional Photographer

Hiring a professional may seem like a lot of money; however, it is actually necessary to show the product the best way. Quality photos have the ability to make your product look awesome, not to mention it can help you generate a higher click-through rate. Most importantly, it can help you sell more products. If your image has a bad quality, your product will appear low quality as well and it’ll be more difficult to get product reviews.

If a professional photographer charges you $80 and the result is a 20% increase in sales, then the cost is justified. Also, a professional photographer can help you further promote your products on social media and even encourage positive customer reviews.

12. Don’t Ignore the Importance of Your Main Listing Image

There’s no doubt that your main listing is the most important image in your product listing. It’s basically the one that will help drive traffic and convert sales, aside from your product’s pricing. A poor quality image will only ruin your brand’s image and even make your products look unreliable.

Therefore, if you’re going to make an investment, make sure you invest in your main listing image. You can pay less attention to your secondary images and focus on your main image, and the results will still remain the same.

Highlight Your Listing by Increasing the Number of Reviews

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