June 8, 2020

New Start in 2020: How to Create Amazon Seller Account

Amazon constantly changes up their process for making a seller account on their platform. Here, we are going to teach you how to make an Amazon seller account in 2020 — the year that you are likely to see the most number of sales on the platform.

6 steps to create Amazon account

In this section, we are going to take a look at the steps to register as a seller on Amazon. Do bear in mind that a seller account on Amazon is different from a buyer's account. If you have a buyer's account, you still need to register to sell on the platform, however, you can use the same email address and password to do so. For this process, we are going to assume that you want to learn how to make an Amazon seller account for a business user as opposed to an individual or low-volume user (i.e. if you are planning to sell more than 40 products per month).

1.Head to Amazon Seller Services

To sell on Amazon, you need to go to https://sell.amazon.com. You can also, at the time of writing, access this through https://services.amazon.com, but bear in mind this may not always be the case.

2. Start the registration process

If you want to register for an individual seller account (i.e. not a business) then keep scrolling down until you find a link to register for an Individual seller account. This link is tiny, mostly because Amazon is not trying to push that product. Follow the steps to go about setting up an Amazon seller account for private sellers.

If you are a business, then you will see an orange button that says 'Sign-Up'. You will know it is the right button because it will tell you that there is a fee for the account just below.

3. Sign in or create an Amazon account

If you already have an Amazon account, then you can sign into it here. It won't be a seller account unless you go through the steps to create an Amazon seller account, but it will help to pre-populate some of the data, which will make the registration process a bit smoother. If you do not have an Amazon account, then you can make one at this stage.

4. Tell Amazon about your business

In the next few steps, Amazon will ask you a few different questions about your business. You do not need to have a legally registered company in order to sell on Amazon, but it is going to help. Your life becomes a whole lot easier both on Amazon and beyond.

The information that you will be asked here is pretty basic. You will be asked for your legal business name, your address, and a few contact details. Nothing too crazy and this is all information you should have to hand.

When you enter a telephone number, you will be asked to verify it via SMS. So, it is important that you enter a real telephone number there or you won't be able to create an account!

5. Tell Amazon your payment details

There are two things that you will need to know here when you are setting up an Amazon seller account:

  • Credit card details
  • Bank details

If you have already given this information to Amazon when you made a buyer's account, then it is likely already going to be somewhat filled in, but do make sure that the information is correct. If you have been given a specific credit card or bank account for your business, then use this. Do not enter your personal details. This will cause issues when tax season rolls around.

The purpose of the credit card details is so that you can be charged the monthly fee for the services (i.e. the $39.99 per month). The bank details are so that when you eventually make sales on Amazon, you will be able to receive your payment. We can't stress enough just how important it is to check these details to ensure that they are accurate.

6. Access your new seller account

You will not be asked to enter any additional details at this stage. However, you may be asked to give more details as the number of sales that you make increases. This includes tax information. However, for now, you will have an account on Seller Central and you can start to list and sell products on Amazon.

Is it free to create an Amazon account?

It depends on the type of account you choose when you open an Amazon seller account. You have two options available to you:

  • Individual selling plan
  • Professional selling plan

The individual selling plan account is free to create. This is an account type that has been specifically designed for users who are going to be selling the odd product here and there, although businesses can also use an individual selling plan to peddle their wares. Whether you are an individual or a business seller, if you create an Amazon seller account on the individual selling plan, then you will need to pay $0.99 for each completed transaction on the site. This is in addition to the referral fees Amazon charges (these vary based upon the category)

The professional selling plan is designed for high-volume sellers. If you are on Amazon and register as a seller on the professional selling plan, then it will set you back $39.99 per month, However, at this price point, there will be no $0.99 charge on completed transactions. You will only pay the standard referral fees. This means that the professional selling plan is fantastic for those who are selling more than 40 items per month.

Do bear in mind that if you are planning on going down the Fulfillment by Amazon route later on, then there will be additional fees that you need to pay.

FAQ for Amazon Beginners

When will I be asked for tax information for a seller account?

If you followed our guide on how to create an Amazon seller account, then you will have probably noticed that we did not talk about adding tax details. This is because you will not be asked for them right away. Eventually, when sales get high enough (50 sales in the space of a year) Amazon will ask for them from you. It is always going to happen. This can either be your business tax number or your personal one. This is, of course, dependent on how you are running your business.

When does Amazon pay?

You will receive a payment from Amazon every 7 days. This will be paid directly to your bank account.

Can you change from an individual seller account to a professional seller account?

You can. In fact, for some businesses, it may be important. For example; if you are selling seasonal products and are unlikely to reach 40 units sold per month at certain points of the year, then you can switch to an individual seller account. Alternatively, you can also upgrade from an individual to a professional. Amazon makes the process dreadfully simple.

How do you sign up for Amazon FBA?

You can sign up for Amazon FBA once you have made your seller account.

Amazon Terms You Should be Aware Of

When you open an Amazon seller account, it is important that you read through their terms and conditions. Yes. It is going to be boring, but you need to know what is expected of you when you use Amazon to register as a seller. In this section, we are going to look at some of the most important terms and conditions that can have a major impact on your Amazon business...just in case you forget to read those terms and conditions.

Contacting buyers

You are not allowed to contact buyers outside of the Amazon platform. Any messages you send to them should be done via the Amazon messaging service. If you are caught trying to take people away from the Amazon ecosystem, then your account will be banned. While it is unlikely you will be caught if you add a business card to orders you send out, it is generally not recommended that you do this.

You should also not have ANY links to your own personal website when listing products. If you do, then you will be suspended.

Review manipulation

Tempted to give somebody an incentive to leave a positive review? Don't do it. We know that there are some companies that do this, but they will get banned eventually. Any form of review manipulation is a severe breach of the terms and conditions on Amazon.

It should probably go without saying that this term doesn't just apply to your own products. You can also not manipulate reviews of your competitors i.e. no review bombing.

Account health

Your account health is vital for being successful on Amazon. You can check your account health at all times at seller central. If it falls too far, then the terms and conditions of Amazon will prevent you from having an account. This means that you need to pay attention to product shipping, return rate, cancellation rate, reviews etc.

Product ranking manipulation

Improving the SEO of your Amazon inventory is fine. However, if you are a seller that is trying to boost your ranking through fake orders and the like, then you will get banned from Amazon.


As you can see; creating an Amazon seller account is easy. The hard part is making sure that you get your Amazon products listed properly. So, once you have registered for an account, have a play about with the settings and read some quality guides to ensure you can maximize your sales.

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