A lot of sellers and buyers alike have problems with the Add-on badge. You see, sellers don’t really know whether their items will become Amazon Add-on items or not. When they do, then the buyers have to add more items to the existing item to reach an order threshold. As most buyers don’t want to add more stuff to their cart, they just leave, not purchasing the item that they originally wanted.
Because of that, it’s a lose-lose situation for both parties. The buyers don’t get the item that they want and the sellers lose their sales. That said, is there possibly a way that sellers can take out the Add-on badge so that they can sell normally? Let’s take a look and see.
What Are Add-on Items on Amazon?
Before we know if there is a way to take out the badge or maybe find a loophole in the system, what is an Amazon add-on item anyway?
Basically, an Amazon Add-on item is an item that may be eligible for free shipping if you couple it with other items to reach a threshold. It is possible to complete the threshold by mixing more Add-on items with non Add-on items as long as the total reaches or goes beyond the threshold amount. The amount you need for free shipping is $25.
This $25 minimum threshold was made by Amazon so that they won’t incur a loss when some of the items shipped are really low-cost items that amount to less than the shipping fee. If your purchase falls short of the minimum, you can’t purchase the item. This is a cost prohibitive to ship made by Amazon.
How Amazon Prime Members Get Affected?
Now that you know what is an add-on item, let’s see how Prime members are affected by it. For those who are Prime Members, Amazon is banking on them adding new items to the cart so it can reach the threshold $25. What Amazon wants is for the Prime members to either order more stock of the Amazon Prime add-on items if you enter the number of items you want, add more random items to the cart, or join the Subscribe and Save program which is an Amazon add-on program.
In theory, the Prime members are now driven to buy more items which is beneficial for both Amazon and the seller since more products are being pushed. In actuality though, this could work against the seller. One of the most likely scenarios that may happen is that the customer may become so annoyed that they’ll just opt out of the purchase since they may not need anything else aside from what they want to buy. Another scenario is that they’ll just leave their order there and come back for it when they need other stuff already. In any case, the biggest loser here is the seller since he or she will be the one to lose out on the sale.
That said, it’ll really be better if the badge doesn’t get in the way of the purchase. Fortunately, there are a few ways to take out the badge and to also go around the system in the event.
How to Remove the Add-On Badge
1. Increase the Price
The first thing that you can do is to increase the price of your item. While Amazon has its own algorithm on how it classifies its Add-On items, generally it sees low priced items as Add-On items. So you can just experiment with the price range and see which price takes away the add-on badge.
2. Sell in Bundles
Another method that you can use to take out the badge or just help customers out is to offer your low priced items in bundles. If you offer several Amazon prime add-on items in a bundle, the total price could possibly remove the badge.
3. Cancel FBA
The last method is to just cancel your FBA benefits. For those who don’t know, the FBA program allows Amazon to give you free two-day shipping benefits for your items if they are shipped by Amazon. Amazon is stricter on those who are under the FBA program because they don’t want these members to abuse the privileges. However, if you really don’t want the annoying Add On badge to get in your way, then just switch to FBM instead.
4. Sell Other Items
The worst case scenario is that you just sell other items and you take out your low cost ones. This could be a sign that it’s time to diversify your product list. You see, Amazon wants to push more of its products so it can also help sellers diversify and introduce buyers to more possible purchases. While it’s normal for Amazon to offer thousands of products on its platform, it has more bias to higher costing and more diverse items. As I mentioned above, this is a good concept in theory. However, it may not work out too well in actual practice.
These are some of the ways that sellers can take out the badge. In order to check whether your items are already eligible for free shipping, you just have to look for your item in the filler item finder to see if it’s an Amazon filler item. You may also check specific Amazon add-on item finders on the internet to check for eligibility.
Other Ways to Go About
Fortunately, taking out the badge isn’t the only way to go about. There are actually a lot of ways for buyers to go right around the system. As a seller, it’s important to know some of these hacks so that you can still push for your products. Here are a few techniques to do so:
1. Push for Pre-order Items
This is a rather sneaky way to go about in order to avoid the Add-On feature. If you have an Add-On item, push your customers to also buy pre-order items along with it. As a buyer, this means that you’ll pre-order an item with the Add-On item. If you do this, then your Add-On item will be shipped as it is scheduled, but the pre-order item will only be shipped when it is released. So while you wait for your pre-order item (or you may cancel it if you don’t want it anymore), you’ll already get your Add-On item.
2. Encourage Buyers to Use Alexa
Strangely enough, Alexa doesn’t seem to be affected by the $25 threshold. All you have to do is install the Amazon Echo and you can use the Amazon Alexa’s Voice Purchasing feature. If you ask Alexa to purchase the Add-On item for you, you don’t need to follow the whole $25 threshold. This could possibly be a bug, but while it still works, you might as well make use of it. As a seller, this means that you could encourage the customers who have Amazon Echo to just use the voice ordering feature. Sure, it may be a bit different at first but at least it can work.
3. Push for Items that Are Up for Restock
Another technique you can use is pushing for items that are out of stock but up for restock. This is quite similar to the pre-order hack. If you order an item that is up for restocking along with an Add-On item, you’ll get the Add-On item as scheduled but will only get the out of stock item when there are available stocks.
Buyers will find the Add-On badge extremely annoying because it hinders their overall shopping experience. Sellers will also be annoyed because they won’t be able to let go of certain merchandise that is stuck in their inventory. If you really want to take away the Add-On badge, it really pays to try and use some of the strategies that were mentioned above. If those didn’t work, you can also try some of the strategies to get around the system. However, I’d recommend that you don’t use those too often just to be sure.
Once you already sold off all your low-cost items, I suggest that you try selling other items that have a higher cost if you’re planning on continuing to sell on Amazon in the long run. Doing this will ensure that you won’t have any more problems when you’re selling items on Amazon in the future.
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