During my time as a marketing specialist, I've seen perhaps all the different Amazon feedback automation services. And I can say that Kibly stands out among the rest. Kibly is an email automation tool specifically designed for Amazon sellers. It aims to increase the number of positive feedback and reviews in your seller profile, so you can improve the number of your Amazon sales. But how does Kibly do this?
Kibly’s system focuses on email automation as a means to get more product reviews and feedbacks. Its developers claim that by using email templates, you can 100% automate your customer service. Kibly will send personalized, customer-friendly emails to your customers, so they will know that you pay attention to them and their needs.
How to set up Kibly
Setting up Kibly will take only a couple of minutes of your time. If you are interested, you can try their free trial. But how can Amazon sellers set up Kibly?
Step 1: Choose a service tier.
Kibly offers only 3 subscription plans. You can base your choice depending on the number of your monthly sales. However, pricing ranges are calculated very inconveniently, the cheapest plan starts at $37/month and has 6,000-letter limit, which is too much and expensive for a novice seller.
Step 2: Provide your Amazon account information.
Kibly’s interface is far from user-friendly, so you’ll need to spend a little time to connect your Amazon account. And do not count on technical support, I have never been able to contact them.
Step 3: Schedule your emails.
You can review the different email templates before you pre-load them. Once you start using them, you have more chances of increasing the number of your feedback and reviews.
If you want to know more about the setup process of Kibly, you can try to contact their technical support.
Kibly vs SageMailer: Pricing and Monthly Subscription
As I mentioned above, Kibly pricing is based on the number of orders you get per month. However, their price ranges are very strange and inconvenient, it is difficult to imagine whom they consider their target audience as is too expensive for a novice seller. The good thing is that you will be given a 14-trial period (though this is shorter compared to other services), so you can decide whether or not Kibly works for your Amazon business or not.
Comparison with SageMailer will help you to understand what Kibly is missing:
|Trial||21 days||14 days|
|Additional Marketplaces||Free||$10 / each additional|
|Product review monitoring||Unlimited ASINs||6 ASINs|
Although SageMailer is a bit more expensive, its features are much more advanced. Using Kibly's Small Business you'll be allowed to track only 6 product rankings — it’s a small amount for $37/month. There will also be a $10 extra charge for every 1,000 additional emails, as well as for connecting additional Amazon marketplaces. By the way, if you sell not only on the American Amazon, then you will have to translate the letter templates by yourself since Kibly does not have multilingual templates.
What are Kibly’s features?
Kibly’s interface leaves much to be desired. There are incomprehensible notifications and haunting popups that will distract you from browsing the system. Compared to other services, it has taken me far longer to connect my store and set up my first campaign. The campaign here is called E-mail Scheduler. Its functionality is too simple and limited. In addition to this, you can add no more than 4 letters to one campaign.
Its features base is basic (sorry for the pun). The following are included with the installation of the Kibly tool:
- Summary of statistics
- Different templates
- Seller feedback tracking
- Blacklisting customers
- A/B split tester
- Product rank tracker
Also, Kibly has added SuperXURL to its main functionality, which I used exactly 0 times during the trial period. I have tried but failed to get any response from their technical support on this feature.
Kibly customization options
In evaluating customization options of Kibly, I’ve looked into how much it has allowed users to personalize their emails. Kibly has the following customization options:
- email templates that you can customize according to your customer name, the order number, the product, and more;
- product tracking links that you can add to the emails;
- email attachments.
These customization options are also available in other e-mail automation tools, but in Kibly’s case, they look very basic, and a set of such dynamic tags is very modest.
Kibly’s scheduler is disappointing. After some time using Kibly, I’ve found out that the time you specify for sending a letter doesn't correspond to the actual time of sending the e-mail. Maybe it's trivial, but sometimes, this could be really crucial. In fact, what’s the use of scheduling e-mails when you will not be able to keep the schedule?
When you think about it, it’s better that you use Amazon FBA in-built features to improve the reputation of your private label.
If you want to try Kibly and see if it works for you, you’re free to do so. However, I'd recommend you to try the free SageMailer 21-day trial because it has more advanced features and is better for novice sellers. It is one of the best alternatives for email automation tool among all Kibly competitors.
It’s best that you keep your options open, so you can end up choosing the best tools that will help you manage your Amazon account efficiently. The right e-mail automation tool can already make a big difference in your customer retention and sales growth.