Kibly: Few Things You Should Know

During my time as a marketing specialist, I've seen perhaps all the different Amazon feedback automation services. And I can say that Kibly stands out among the rest. But first things first. Kibly is an email automation tool specifically designed for Amazon sellers. It aims to increase the number of positive feedback and reviews in your seller profile, so you can improve the number of your Amazon sales. But how does Kibly do this?

Kibly’s system focuses on email automation as a means to get more product reviews and feedbacks. Its developers claim that by using email templates, you can 100% automate your customer service. Kibly will send personalized, customer-friendly emails to your customers, so they will know that you pay attention to them and their needs. Potentially, this leads to establishing a loyal relationship with your customers and increases the chance that they will leave a positive feedback about your product or service. This is something you might expect in an e-mail automation tool.

Setting Up Kibly

Setting up Kibly will take only a couple of minutes of your time. This seems like a good bargain in exchange for several 5-star reviews. If you are interested, you can try their free trial. But how can Amazon sellers set up Kibly?

Step 1: Choose a service tier.

Kibly offers only 3 subscription plans. You can base your choice depending on the number of your monthly sales. However, pricing ranges are calculated very inconveniently, the cheapest plan starts at $37/month and has 6,000-letter limit, which is too much and expensive for a novice seller.

Step 2: Provide your Amazon account information.

Kibly’s interface is far from user-friendly, so you’ll need to spend a little time to connect your Amazon account.And do not count on technical support, I have never been able to contact them.

Step 3: Schedule your emails.

You can review the different email templates before you pre-load them. Once you start using them, you have more chance of increasing the number of your feedback and reviews.

If you want to know more about the setup process of Kibly, you can try to contact their technical support. Perhaps you are luckier than me. They don’t give any contact information, so you can only send them a message via

Kibly Pricing and Monthly Subscription

Kibly performs some A/B test to the emails in order to know what message is the best for you. This A/B testing is supposed to be helpful to your Amazon customers as it analyzes whether the email templates offered fit them well or not.

As I mentioned above, Kibly pricing is based on the number of orders you get per month. However, their price ranges are very strange and inconvenient, it is difficult to imagine whom they consider their target audience as is too expensive for a novice seller. To somehow justify such a cost, Kibly offers access to a bunch of useless hacks and blueprints as freebies. The good thing is that you will be given a 14-trial period (though this is shorter compared to other services), so you can decide whether or not Kibly works for your Amazon business or not.

Monthly Plans Comparison

SageMailer Kibly
Plan PRO Small Business
Price $50/month $37/month
Trial 21 days 14 days
Email Limit 7000 6000
Additional Marketplaces Free $10 / each additional
Product review monitoring Unlimited ASINs 6 ASINs
Multilingual templates YES NO

Learn More About SageMailer

Using Kibly's Small Business you'll be allowed to track only 6 product rankings which is really a small amount for $37/month. There will also be a $10 surcharge for every 1,000 additional emails, as well as for connecting additional Amazon marketplaces. By the way, if you sell not only on the American Amazon, then you will have to translate the letter templates by yourself since Kibly does not have multilingual templates. However, there are still tons of inspiring Kibly reviews on their site that mainly talks about the big improvements they’ve done for different Amazon stores.

Kibly Feature and Usability

Kibly’s interface leaves much to be desired. There are incomprehensible notifications and haunting popups that will distract you from browsing the system. Compared to other services, it has taken me far longer to connect my store and set up my first campaign. The campaign here is called E-mail Scheduler. Its functionality is too simple and limited. In addition to this, you can add no more than 4 letters to one campaign. Additional attention can be given to Kibly templates that look like they are written by a 10-year old kid.

Its features base is basic (sorry for the pun). The following are included with the installation of the Kibly tool:

  • Summary of statistics
  • Different templates
  • Seller feedback tracking
  • Attachments
  • Blacklisting customers
  • A/B split tester
  • Product rank tracker

Also, Kibly has added SuperXURL to its main functionality, which I used exactly 0 times during the trial period. Not is this method of promoting goods not working anymore, it just won't come in handy to you. I have tried but failed to get any response from their technical support on this feature.

Kibly Customization Options

In evaluating customization options of Kibly, I’ve looked into how much it has allowed users to personalize their emails. So Kibly has a set of email templates that you can customize according to your customer name, the order number, the product, and more. Kibly also allows you to create a product tracking link and add attachments to your emails if you prefer. These customization options are also available in other e-mail automation tools, but Kibly’s case they look very basic, and a set of such dynamic tags is very modest.

Kibly’s scheduler is disappointing. It has not been created well as the developers have failed to lay out and describe their scheduling options. Upon registering, they will tell you that you can schedule your emails, but they don’t elaborate how. After some time using Kibly, I’ve found out that the time you specify for sending a letter doesn't correspond to the actual time of sending the e-mail. Maybe it's trivial, but sometimes, this could be really crucial. In fact, what’s the use of scheduling e-mails when you will not be able to keep the schedule?

When you think about it, it’s better that you use Amazon FBA in-built features to improve the reputation of your private label.


If you want an expensive service with poor support and dubious email templates, then be ready to get started today and try Kibly. However, I'd recommend you to try the free SageMailer 21-day trial. It is one of the best alternatives for email automation tool among all Kibly competitors. Unlike Kibly, you won't need to enter credit card information (and won’t get bothersome marketing emails), and you can choose a more suitable subscription plan.

It’s best that you keep your options open, so you can end up choosing the best tools that will help you manage your Amazon account efficiently. The right e-mail automation tool can already make a big difference in your customer retention and sales growth.

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