Get ahead of your competitorsAlibaba and Amazon are the leading e-commerce platforms that attract many sellers and buyers. As a result, the sale of goods to Amazon through Alibaba is becoming increasingly popular. For those who want to start a business on Amazon, we have prepared a detailed guide on entering the market, successfully transporting products from China to America, and leveraging the platforms to your advantage.

 In addition, you will learn how to sell Alibaba products on Amazon, what pitfalls can await you along the way, and how to get started. 

Buying From Alibaba And Selling On Amazon

What is Alibaba? Can Sellers Buy on Alibaba – Sell on Amazon?

Alibaba is a leading business-to-business online commerce platform connecting brands and sellers with contractors for thousands of product listings. So if you wish to create custom private labeled products for your company, it is the place you need to go. 

Despite traditional online commerce platforms, such as Amazon, where clients make one-off purchases, Alibaba is a framework where companies buy goods in bulk to resell offline or in an online store.

 Besides, Alibaba links users with many gold suppliers across the globe, so they can find top-quality items at meager rates — even if you have no big brand! It doesn’t matter whether the customer is the CEO of a large company or runs a small Amazon business independently. They all can register and effectively get branded products on

How to Ship from Alibaba to Amazon FBA?

Let’s delve into the process a bit deeper. In your Seller Account, specify how you deliver the products. Otherwise, you can’t create a product listing. There are two possible ways – to transport the cargo yourself or with the FBA (Fulfillment by Amazon) service.

In the first case, you will have to organize everything yourself, find a warehouse in the USA, track the receipt, labeling, packaging, delivery to the end consumer, take into account the balance of products and keep records.

The second option provides commissions for the service, including monthly payments for the sale of things, tools, or accessories and a fee for processing the order and its transportation.

Let’s delve into the essential steps on how to ship from Alibaba to Amazon FBA

Buying From Alibaba And Selling On Amazon

Stage 1. Do product research

We have already analyzed this stage in detail. The important thing to remember is that if your products are similar to others, you will not make higher profit margins. So, look for a product that fills in the gaps in the market. Alibaba is a great place to look for common general merchandise.

When finding the right product and deciding on the items for reselling, also consider the following points:

  • Are there any patent rights that may prevent you from offering the goods in the country you want?
  • Does the product meet Amazon’s quality control, occupational safety, and health requirements?
  • Does the product fall under the characteristics of dangerous goods for transportation?

Stage 2. Get prices

Once you decide on products to sell, it’s time to get prices for your goods from probable suppliers. Then, all you have to do is go to the Alibaba website, choose Services → Sourcing solutions → Submit RFQ.

You can provide detailed information about your product, such as quantity, description and so on.

Likewise, you might contact the supplier and communicate that you are interested in their products. First, set up a template. The language should be simple, straightforward, and professional. Your template for sourcing from Alibaba should include questions such as:

  • Minimum order volume (MOQ);
  • Price MOQ;
  • Product photos;
  • Types of samples;
  • Delivery options and payment methods;
  • Product customization issues (if applicable).

Stage 3. Bargain

Now that you’ve settled on a few suppliers that match your criteria (low MOQ, gold supplier, turnover, etc.), you can message them for more information.

Here are some communication tricks:

  • Be concise 
  • Present yourself and your business
  • Describe what interests you
  • Check delivery time and cost of samples

In short, the end goal is to determine which vendors meet your basic requirements and which do not. Depending on your budget, you’ll want to source products from Alibaba from multiple vendors. I usually approach 5-10 vendors and capture the results in a Google Sheet or Excel. When you start interacting with suppliers, you will try to get a sample of the products.

A few points to know about samples:

  • They are vital because you need to see the product before purchasing it and investing in inventory.
  • Many manufacturers and suppliers will charge for express delivery by DHL, UPS, FedEx to send samples to you quickly.
  • In some cases, manufacturers may charge a sample fee, which is usually refunded after placing the order.

Stage 4. Get your samples

After you’ve finished your product, it’s time to buy a sample. The price of the samples may differ from the retail price of the product to a greater extent. If you sell specially customized Amazon Private Label products, the cost can be many times higher.

When paying for goods, choose a secure payment method, such as PayPal. 

Buying from Alibaba to Sell on Amazon: Payment Methods

Buying From Alibaba And Selling On Amazon

You can choose among several payment methods when purchasing goods on Alibaba. Keep in mind that some of them are much safer than others. You’ll end up with five options:

  • PayPal: If your supplier accepts PayPal, this is your best variant. In addition to the fact that it’s simple and very convenient, the PayPal company provides buyers with protection.
  • Escrow Service: It’s another decent option. The third party will hold your money until you get your order.
  • Letter of Credit: Although it’s a very secure method, it might turn out to be pretty complicated during the setup process. So, if it’s your first time with Alibaba, we don’t recommend it to you.
  • Bank Transfer: It’s advisable only if you know your manufacturer or seller well. This option provides you with little or no recourse if something goes wrong with the order.
  • Western Union: As in the case of a bank transfer, you won’t have any reimbursement if something goes wrong. Thus, it’s not the best method for any Amazon seller.

Anyway, remember to ensure your due diligence and select a payment method you are comfortable with.

Is Running a Business with Alibaba Safe? 

At Alibaba, it is vital to maintain secure transactions. There are a lot of well-known suppliers who have been selling on Alibaba for many years. Choose “golden suppliers” who have built a positive reputation and trust to avoid fraud. These vendors pay a lot of money to get higher in Alibaba search results.

In addition, the Alibaba trade guarantee program protects buyers’ orders. This program reduces risks by providing a refund guarantee if suppliers do not comply with the terms of the contract, including inconsistencies in product quality and quantity, as well as delays in delivery.

Are There Any Risks with Using Alibaba to Sell on Amazon?

Purchasing goods from Alibaba is usually secure and safe. However, just like with any marketplace, you cannot eliminate the chances of getting scammed. Thus, offers its recommendations and practical tips for avoiding scammers:

  • Fraudulent vendors sometimes offer incredibly low prices and then ask you to pay using hard-to-trace methods such as Western Union or wire transfer. If this happens, we recommend being careful.
  • If the supplier pays great attention to the payment process (strives to get paid quickly), please take extra care of all elements of your transaction. As a general rule, suppliers are just as wary of scammers as you are, and they will take extra precautions to make sure they understand your order before proceeding to discuss payment.
  • Call providers by phone to verify your conversations verbally. Skype is also a great tool for this.
  • Be careful if the company name and vendor’s name are the same, or if you use free email services such as Yahoo or Hotmail as your primary email.
  • If you are still unsure about the supplier’s legitimacy, ask for a sample fee to ensure that the supplier’s product meets all of your expectations.

Conclusion: Buying on Alibaba and Selling on Amazon

Running a business with Alibaba is a great and still relevant way to build an online business quickly. Of course, you will first need a lot of investment and willingness to work hard, but the profit will not wait, and you will earn money. Don’t forget to monitor the quality of the products you sell. It is also very important to track changes in rules and policies on Amazon. For example, the platform changes the cost of storing goods two times a year. It can reduce profits (another reason not to go on the edge of profitability). So, you should always be alert and constantly innovate to expand your brand.

Besides, if you wish to boost sales of the sourced goods, consider using any product review tool, such as SageMailer. It helps establish trust with clients and efficiently manage customer feedback, thus, enhancing conversion and generating revenue.