Amazon is a platform full of opportunities. But money isn’t going to fall from the skies. Sellers must go out of their ways to gain the lead in the race for success. But there are a lot of things to learn on how to sell stuff online effectively.
There are dozens of practices, methods, and tactics that sellers apply to achieve success. Some of them may seem obvious, while the others are more tricky. If you don’t want to miss anything, you are lucky to be here! Follow us today, and we will show you the main steps to selling on Amazon effectively.
1. Search Engine Optimization
It may seem hard from the start, but you need to understand one thing. At its core, Amazon is somewhat similar to your browser’s search engine. The search result of each query is based on specific words and phrases. Clever application of keywords can grant you more traffic and sales.
Mastering SEO may take lots of time and money, but it's truly worth it! But you may still think that you don’t have enough time for searching and applying new keywords to your listings regularly. Then, you can find dozens of Amazon research tools and use them for keyword research and product page SEO analysis.
2. Spy on Your Competitors
Don’t let the title confuse you. There is no need for you to become a new James Bond or infiltrate your competitor's seller central to steal their selling plans. It means you need to follow your rivals’ listings, brands, and social media accounts to outsmart them.
Even minor changes can give them an opportunity. So don’t let it slip through the net and constantly monitor your competitors. Once again, you can apply Amazon tools to spot even the most minor updates. With them, you won’t miss a single new bullet point in rivaling the item’s description.
You should apply your opponents’ successful practices and methods to your brand and listings. Constantly analyze their item titles, product details, descriptions, etc. With cost and listing trackers, this task is easy as never before! You’ll be able not only to not lag behind your rivals but even come out on top!
3. Look at Your Competitors’ pricings
When it comes to pricing, it’s all about finding the golden mean. If your prices are too high, you will lose many potential buyers. But on the other hand, setting low item costs will result in a small income and low-profit margin.
Try to track ongoing trends and your competitors’ pricing policies. This knowledge may be crucial for your item’s success. For example, if you sell the same quality product at a slightly lower price than the most selling one may be more effective and profitable. When clients see similar items in one category, they will first check the lower price.
But if you have dozens of items, it may be too hard to edit their prices on your own. You can use the help of Amazon software and services to speed up the process.
4. Put More Thought into Your Pricing
Your item's price should be based on its quality, online marketplace research, and the product category in which you sell it. For example, if you're selling easy-to-produce and cheap goods, then you should set fair prices. You can’t sell a product that costs 1 $ to produce for 20$; otherwise, your competitors with lower prices will overrun you and steal all your customers.
Most Amazon sellers don't want their products to cost more than their competitor's most successful items. But they also don't want them to be a lot cheaper, even by more than two cents.
Staying somewhere in the middle is the key to success. Also, please don't take part in any pricing wars. You may see two competitors try to outsmart each other by setting the price lower and lower. We recommend you to stay back and leave them alone.
Just like ancient philosopher Sun Tzu once said, "never interrupt your enemy when he is making a mistake." Such pricing wars always result in lost gains and can even bankrupt you. You should better avoid them and reevaluate your strategy instead of jumping off the cliff.
We also have a tip for you! It is a time-proven strategy that'll help you to understand how to sell well on Amazon. Just set your price one or two cents lower than the most popular item in your category. It is an excellent psychological trick that you should genuinely try out!
5. Know What Brings You Money
The ability to analyze your most money-gaining items and what makes them such is crucial to any seller. You should care about them as much as you care about hydrating your body. It will help you to understand how to sell better on Amazon!
Follow their cost dynamics, sales volume, and profit margins. Then, develop them further to gain even more. Also, don't forget to control the stockpile of your most profitable items. It would be unfortunate if you'll run out of stock in the middle of growing sales.
6. Improve Client Service
High quality of client service and support is essential to boost your gains and popularity. Everything, from packaging delivery, must be polished and top-notch. It requires a lot of time and experience, so you'll need lots of practice.
One of the primary keys to improving your client service is preventing popular slips and mistakes. Ensure all of the shipment details (from Box IDs to UPC codes) are correct. Then, box each of your individual products correctly, and send them to the addresses given.
If you are an Amazon FBA seller, all you have to do is send your products to the Amazon fulfillment center, and they'll handle everything else, as well as returns. Third-party sellers that don't use Fulfilment by Amazon (FBA) have to do everything by themselves, so it requires much more responsibility.
Also, don't forget about another answer on “how to sell on Amazon successfully?” - more reviews and feedback. They are vital for your progress on Amazon. If you want to shorten your response time or gain more product reviews, try out the best tool available on the market - SageMailer! Try a free 30-day trial today and improve the quality of your client service in no time!
Never Stop on Your Way to Success
You should remember one thing - never stop trying to reach the stars. Although being the #1 seller on the platform may seem like a dream to you, but you should never give up! Strive harder, come up with new methods and creative ideas, and bring you many benefits.
Life may be hard sometimes, and you may lose lots of money and resources. But the strong characters are those who are always able to find new hidden courage and bravery to start selling online from scratch. At any point of your journey, we will be here to help you!
We hope that this step-by-step selling on Amazon guide will help you improve your seller account and stance as a retailer. Do you want to know more about Amazon Prime, online sales, free shipping, or anything else about Amazon's business? Follow us to get more tips and insights from retailers' life on Amazon!