Striving to Become a Top Seller?
Learn How to Get Reviews on Amazon!
Product reviews are a cornerstone for any seller on the Amazon marketplace. They have a crucial impact on product visibility in search results, listing conversion rates, and, as a result, sales. In addition, the vast majority of shoppers read reviews before making a purchase decision, so reviews must be fresh, relevant, and informative.
The landscape for getting Amazon reviews has completely changed in the last year. Launching new items has gotten considerably harder, but this can be a good thing for many merchants as it keeps out a gear portion of the competition. However, getting Amazon product reviews can be challenging for both new and experienced sellers and brands. Sellers should also consider the strict Amazon review guidelines to not put their accounts at risk.
Here, we will cover the best ways on how to get verified reviews on Amazon fast, stay TOS compliant, and use automated reviews programs to improve seller feedback ratings and profits. So, sit back and read our comprehensive guide for any Amazon seller - how to get reviews promptly and effectively.
Why Should I Care About Reviews?
Any Amazon customer review is an essential building element for the continued success of your business. Clients rely on customer experience and positive reviews to inform purchase decisions.
Research proves that 84% of customers trust online reviews as much as personal recommendations, and 91% of customers occasionally or regularly read online reviews. Why? Consumers are more willing to buy because they create trust and add transparency to the purchasing experience.
Shoppers who read product reviews are often unfamiliar with a brand and/or a particular item and don't have the confidence to make a purchase. Such clients need social proof to trust they're getting what they're paying for. It is especially true for high-end goods (tech products or luxury items), functional products (electronics, appliances, tools, i.e.), and clothing.
The beauty of most product reviews is that they give users second opinions on a product. Instead, shoppers who read reviews do so to gather information, like whether an item is true-to-size, it's comfortable, it's good quality, and it's functional. This information helps them make a more informed purchase.
8 Reasons Why Your #1
Task Is to Get Amazon Reviews
Enhance Your Existing Goods
Spot Possible Product Opportunities
Improve Your Stock Planning
Measure Customer Service Satisfaction
Help Customer Make Decisions
Boost Organic Search Rankings on Amazon
Improve Your Brand Awareness
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How to Get Amazon Product Reviews?
How to ask for reviews on Amazon? If you are looking for ways to get feedback on Amazon, feel free to send proactive messages to request product reviews and seller feedback scores. The platform has different ways to contact customers to leave feedback: the Buyer-Seller Messaging system, the Request a Review button, and the Amazon API. In addition, a lot of sellers employ third-party apps to automate the requesting reviews process.
All communication with customers must be sent within 30 days after they complete an order, including the order number, and translated into their preferred language.
Steps for set up
You can send the review requests with the Buyer-Seller Messaging system in your Seller Central account. This feature allows sellers to customize their messages.
However, it's necessary to follow all the platform's guidelines for communication with buyers. So, it’s better to check the policies on how to get good reviews on Amazon before sending direct messages.
If you start conversations with people and offer great client service, most shoppers are happy to share a great review on purchased goods. And we mean real engagement – not some autoresponder. Such engagement can include:
- Product questions before a purchase
- Technical assistance after a purchase
- Making an unhappy client happy
Request a Review Button
In this case, Amazon sends the message with a review request by itself on behalf of the seller upon their request. The seller can’t change or customize the message.
However, it's automatically translated into the customer's language of preference. You can send requests manually from Order Details in your Seller Central account or use third-party software to automate the whole process. Amazon sellers have been receiving outstanding results with this type of messaging. After implementing this tool, recent research among Amazon customers showed a 41% increase in the average review rate per day.
- The review request can be sent within 4-30 days after the order’s delivery
- Messages cannot be customized
- Product rating requests and seller feedback requests will be sent in the same email
- You can either use the review request button or request a review separately via Buyer-Seller Messaging
Software for Amazon Sellers
Additionally, sellers can use third-party software, like SageMailer, that connects with the platform's API. Such tools allow sellers to send customized review requests using Buyer-Seller Messaging templates and automate Amazon’s “Request a Review” button requests.
Regardless of the chosen messaging method, Sagemailer's scheduling and automation features will save tons of your valuable time, help you get more reviews, and improve your performance on Amazon.
Automate Amazon Reviews and Review Monitoring with SageMailer?
Thanks to the advancements of technology, it's more than possible to automate various aspects of your Amazon business and concentrate on more critical nuances. From setting up business alerts and optimizing your listings to managing customer feedback, you can allow data-driven machine learning algorithms to do all the heavy legwork for you.
Wondering how to get more Amazon reviews legally on autopilot? The Amazon review generator will do all the job for you. SageMailer, as one of the most efficient Amazon review services, helps automate the product review and seller feedback requests both with the official Amazon’s "Request a Review" button and via Buyer-Seller messaging templates.
Advantages working with us
In addition to Amazon's official "Request a Review" button, create, automate, and send customized messages through Amazon's Buyer-Seller Messaging. Use flexible delivery settings and add dynamic order-related content to your emails for more efficient communication.
Tracking Product Reviews & Seller Feedback
SageMailer automatically monitors your Amazon product listings and sends instant notifications about new product reviews and seller feedback. This way, you can timely react to negative reviews and handle customer concerns to maintain a perfect seller rating.
Buyer Messages Management
SageMailer makes it simple to read and reply to all your Amazon buyers’ messages from all marketplaces on a single page. Streamline your customer support using pre-created templates, autoresponder feature, and history of previous messages.
Create the Best-Converting Messages
Create different versions of letters and simultaneously test them to find out which variation works better. A/B testing takes the guesswork out of your decision-making and helps create templates that boost Amazon reviews.
What to Do About Negative Reviews?
We do know that poor reviews from customers can hurt. It's difficult not to take such feedback personally; however, try to look at them as your learning experience. If you get a negative review, keep in mind to reply professionally and solve the customer’s issue if possible. Train your team to respond in the same manner.
Prompt responding is also important. If the customer felt dissatisfied enough to post a review of your business, you should make it a priority to seriously respond to their negative feedback. Aim to respond within 24-48 hours from when they post the review. The quicker they hear from you, the more sincere your words will feel to them.
Report Non-Сompliant or Abusive Reviews
The Amazon platform does not allow customers to post reviews with inappropriate or abusive language. Shoppers also cannot disclose any personal info about the seller. However, when you get abusive testimonials or fake reviews that contradict the Community Guidelines of the marketplace, you can report them for possible removal.
If you notice irrelevant content or abuse on the review, contact Amazon Seller Support to remove Amazon feedback. You might also report abuse by clicking on the "Report abuse" button next to the "Was this review helpful to you?"
If you suspect that the competitor submits negative feedback, you can report it to Amazon Seller Support and delete the review. However, you need to have good and clear proof of why the feedback should be deleted.
Think What Is Not Working
Bad reviews can turn out to be very useful for your business. Check out feedback for common issues and work them out with your manufacturers or suppliers. Negative testimonials can also show the end of the life cycle of your products or accentuate the opportunities for improvements.
All feedback is useful feedback. Be thankful for users who took their time to give you some criticism, even when it's difficult, and appreciate the fact that they're still offering you the chance to make it right. Negative reviews can (and should) be a good (and free) way to keep customers coming back. So take it for what it is worth and improve the company's imperfections, and be sure to express that in your response.
Enhance Your Amazon Listings
Get Rid Of Problematic Goods
If criticizing the review is fair, it will help you enhance your products. Once done, you can leave a comment on this improvement in the bad review, stating that the issue had already been removed. Usually, clients would appreciate it if you considered their opinion.
The occasional poor feedback is likely to pop up. But if you get negative reviews for the same items regularly, it might be time to retire them from the lineup. It's especially true when you have already made some improvements to the listing and goods. Not every item will be a winner, so sometimes it is better to shift your focus and efforts to the new product.