Salesbacker: Good for starters but not much else

Even beginner sellers know that reviews are the cornerstone of success in such a competitive marketplace as Amazon. Simply put, the more good product reviews you have compared to competitors, the more buyers will buy your product. Over time, the value of reviews will only increase, so thousands of sellers are trying to get them in all imaginable and unimaginable ways. However, Amazon does not stand still as well and over the past few years, the number of Amazon-compliant methods for getting reviews has decreased significantly, in fact, there are only a few lefts. And one of them is to ask your own buyers to share their unbiased experience about using their purchases. Of course, doing this manually is too time-consuming, it can literally take you an eternity, I'm not joking. No, don't be upset, there's a silver lining, services that help to automate this process and SalesBacker is one of the most popular among them. Many novice sellers start from it, and so was I in my time.

So What Is Good About Salesbacker?

If we're talking about popularity, you can put Salesbacker on a par with such services as Feedback Genius and Feedback Five, it's one of the most mentioned autoresponders and a novice seller will surely stumble upon this name when they read hundreds of articles on how to launch the new product on Amazon from $0 to $5000 in the first month. To be fair, I also used all the above-mentioned services and Salesbacker is undoubtedly the easiest to start. So, if you want to start asking your customers for reviews as quickly as possible and do not want to spend a lot of time learning a new tool - Salesbacker is your choice.

Unfortunately, simplicity is perhaps the only thing that comes to mind when we talk about the merits of Salesbacker. Maybe if you sell 50 items per month, that will be a sufficient argument. But if you have reached a higher level, you will want to interact with your customers more efficiently, squeeze the most out of the review requests you send. In this case, SalesBacker will not be able to help you, as its toolkit is very modest.

Why did I stop using Salesbacker?

Open-rate. It's very simple, I didn't know how effective my email campaigns were. Yes, Salesbacker doesn't show how many letters were sent, how many of them were open, it doesn't calculate open-rate. The process of getting reviews is a game of numbers, where even a small change in a letter may entail an increase in reviews or vice versa. But in Salesbacker you won't recognize this, and I think you'll agree that adjusting the letter headline and content blindly is not very efficient.

Delivery settings. Well, okay, let's say we put up with this situation and decided to customize the letter in accordance with our own understanding about efficiency. There's the next issue waiting for us. Salesbacker has very few options for fine-tuning letter settings but we know,
the devil's always in the details. You cannot select a specific time or days of the week when to send your letters, you cannot send different letters depending on combinations of ASINs in the order, nor can you take into account whether this customer bought from you before or not. In my experience, these seemingly trivial things can add a few percents to the open-rate, and this may result in hundreds of reviews that you won't get using Salesback.

Letters' editor. Salesbacker has a very simple editor, that's a good thing when you need to quickly adjust a small text. But you can see how it will actually look only when you send yourself a test email since there is no Preview feature. There are auto fill tags in the editor, which of course simplifies life and allows you to personalize the letter, but there are still no previews and there are a few important tags that are missing, for example, there is no tag to insert a product's image from Amazon listing. And finally, you cannot save the letter as a template, so that you can use it when creating new campaigns, you will have to do it all over again or press Ctrl-C + Ctrl-V repeatedly as some kind of prehistoric human.

Product reviews monitoring. There's no review monitoring feature in Salesbacker. That is, you will not be able to find out when someone has left a bad product review so that you can respond to it in time. Also, you won't be able to track the review dynamics day by day.

Multiple Amazon marketplaces. Salesbacker is only suitable for US Amazon sellers. If you want to sell in Europe, you will have to send letters manually, and translate them by yourself as well.

Scheduling letters. In SalesBacker, you can see only letters that have already been sent. This is not very convenient, because sometimes there is a need to keep track of the list of scheduled letters or cancel any unwanted letters, which can cause buyers' dissatisfaction.

So what is the alternative to Salesbacker?

I've tried the most popular services, including Feedback Genius and Feedback Five, but none of them could satisfy my modest "wishes", there was always some kind of pitfall. I almost lost hope and even began to think that I was too strict and can do without half the above-mentioned functions, but then I found SageMailer.

Monthly Plans Comparison - Salesbacker and SageMailer

SageMailer Salesbacker
Plan PRO Closest analogue
Price $25/month $19/month
Email Limit 2000 1600
Additional Marketplaces Free N/A
Product review monitoring Unlimited ASINs N/A
Supported Marketplaces, .ca, .mx, .uk, .de, .fr, .it, .es, .jp, .au
Multilingual templates YES NO

Yes, I know what you were thinking. Salesbacker is a bit cheaper, but believe me, that set of features and customer service that you get from Sagemailer covers this difference with a large margin. Moreover, they will gladly offer you an individual plan depending on your needs and in most cases, this will be the best deal on the market. So do not hesitate to chat and ask.

What do you get with SageMailer?

The first thing that catches your eye is a simple and thoughtful interface. Even if you've never seen a computer before, you can figure out Sagemailer in 10 minutes. As an experienced user, it took me just 5 minutes to connect my Amazon account and create the first campaign. What was my joy when I saw the different delivery settings for sending letters. I was able to set the required time of the day and the days of the week. The most interesting is that all buyers receive letters at a specified time, as the system takes into account the time zone of each buyer. But there was another surprise waiting for me! Sagemailer has a feature that allows you to send letters to your old customers who had placed orders before you signed up to Sagemailer. I had more than a hundred of such buyers and, of course, I sent out letters to them, and I was more than pleased with the result.

As for the letters, Sagemailer has a set of standard templates that show a very decent conversion even without editing. But if you adapt them for yourself, the result will be even better. By the way, you can create your own templates, which can be used in different campaigns, it is very time-saving. Moreover, to save even more time, you can duplicate the whole campaign at once, all that remains is to change a couple of settings.

The letter editor in its turn is simple and intuitive, the number of auto fill tags is much bigger compared to Salesbacker and you can immediately see how each of them will look by clicking the Preview button. You also have the opportunity to insert a product image directly from its page on Amazon (or even several images, depending on the campaign settings), which has a very positive effect on the click-through rate of the letters.

As for statistics, it's all right, Sagemailer has an informative dashboard, on which you can track the number of sent letters and immediately edit the scheduled ones, if necessary. If you're interested in reviews monitoring - it's also there, you can even set up a review monitoring for each particular ASIN. Well, the most important thing I saved for last, you will finally find out how effective your campaigns are, since Sagemailer calculates the open-rate of each letter, so you will know exactly which letters work better and which ones should be adjusted.

Final thoughts

Communication with customers is one of the most important components of business on Amazon at the moment. And the trends are such that in the near future this may be the only reliable way to get feedback, so choosing a good service to automate this process is more important than ever. I hope my review of Salesbacker will help you in finding a service that is right for you. But if you want to try a functional tool with excellent customer support, you can start with SageMailer.

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