Once you start to see some success on Amazon, you will notice that your products get reviews. A positive Amazon review rating will inevitably lead to increased sales of your products. Your overall star rating will have a massive impact on where you appear in the search results on Amazon. Amazon reviews can even help you to learn more about the products you are selling.
On this page, we are going to teach you about the wonders of using an Amazon review checker, as well as give you a little bit of a nudge towards the benefits of keeping tabs on your Amazon review rating.
Why the Amazon rating system is important for sellers
Before people take the plunge to purchase products, they like to see what other people have thought about it. After all, if the reviews tend to be positive, people are more likely to make their purchase.
While there are a lot of concepts that help form the ranking algorithm of Amazon, we do know that reviews tend to be an important component. If a product has many positive reviews, then it is likely to rank higher than products with many negative reviews. Therefore, if you have an Amazon seller account, you need to keep on top of things.
Do Amazon sellers need to check reviews?
Not necessarily. There are plenty of people that manage to run a business on Amazon without checking their Amazon review ranking. However, these people will never enjoy the success that they should be getting. Checking your Amazon reviews, whether it is through an Amazon review verifier, or by doing it manually is vital.
As we already said; a lot of your success on Amazon is going to be dictated by your reviews. You need to ensure that they are as brilliant as they possibly can be. If you spot a lot of negative reviews, then it could indicate that something is wrong with your business that needs to be changed. It is good customer service to try and work out what this actually is.
Get into the realm of answering reviews too, especially the negative ones! Give yourself an opportunity to show your side of the story. You may be able to turn that negative review into a positive review (never ask people to do a change for you directly!) or at least encourage somebody to buy from you in the future.
How to deal with Amazon fake reviews?
We do want to point out at this stage that if you do become successful on Amazon, you will notice that black hat sellers will try to target your page. Their aim is to get your product downranked. They want to steal your sales. This means that some sellers may leave a ton of negative reviews on your page as a “review bomb.”
There a few different ways to spot Amazon fake negative reviews. First of all, your star rating goes down rather quickly. This is one of the things a fake review checker will be on the lookout for.
Fake reviews tend to be simple to spot. They are often from people that do not have a “verified purchase,” the accounts often contain nothing but negative reviews (or high praise for one of your competitors), and often a lot of what they write give away the fact they have not used your products. If you suspect a negative review is fake, then report it to Amazon.
Remember; some sellers will also try and put fake positive reviews on their pages. These are incentivized reviews where they essentially give some sort of benefit for people to post these reviews. Sadly, even with a real Amazon review checker, these can be difficult to spot. This is because most of them will have been posted by people that actually bought the product. It would be a real positive review, but one that is unlikely to be removed by Amazon.
What is an Amazon checker?
Well, it is a special piece of software that you can use to keep tabs on reviews of your products. Whenever you receive a review, whether it is negative or positive, or it looks like you have a ton of fake negative reviews come in, the Amazon review checker will alert you, and you will be able to take action. It is that simple.
For instance, you may use SageMailer as a review monitoring tool. You’ll be able to monitor reviews for unlimited ASINs if you pick one of the paid plans (starting from only $10/month). By the way, you may use SageMailer for free for 1 month to make sure that our service is exactly what you need.
Why you need a review checker for Amazon
1. Save time and energy
Imagine having hundreds of products in your inventory. Do you really want to be spending hours every single day checking whether one of them has a new review? Do you really want to be spending time digging into whether you have fake negative reviews? We doubt it. The review checker will automate this process and save your time.
2. Stay alerted
Amazon is a highly competitive platform so don’t expect everyone to play fair. The review checker will help you to find out when your competitors try to “bomb” your listings with fake negative reviews. And you’ll be able to take action.
3. Make more money
The purpose of Amazon review checker is to take a little bit of work off of your head. It is going to help automate your business. You will be alerted whenever you have a review of any sort. This way you can investigate. Since there is no need to spend hours per week monitoring reviews manually, you will be able to focus on other aspects of your business.