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Welcome, Amazon sellers, to the ultimate guide for navigating the intricate world of e-commerce with ease: the “Amazon Acronyms List 2023: From A to Z Glossary.” As the e-commerce landscape continues to evolve, so does the language used to describe its various elements. To excel in this competitive arena, it’s essential to speak the language of online retail fluently.
Whether you’re a seasoned seller looking to refresh your knowledge or a newcomer trying to make sense of Amazon terminology, this comprehensive glossary is your compass. From FBA (Fulfillment by Amazon) to ACoS (Advertising Cost of Sales), and from SERP (Search Engine Results Page) to ASIN (Amazon Standard Identification Number), we’ve decoded the cryptic acronyms that permeate the Amazon seller experience.
Understanding these acronyms isn’t just about deciphering terms; it’s about gaining insight into the strategies, metrics, and processes that can propel your business forward. Our guide provides concise explanations and practical insights to help you master the language of Amazon, optimize your listings, enhance your advertising campaigns, get to know Amazon warehouse acronyms, and ultimately drive sales.
Get ready to empower your Amazon journey with knowledge. Whether you’re a seller, a marketer, or an enthusiast, the Amazon Acronyms List 2023 will demystify the complexities of e-commerce terminology, giving you the confidence to thrive in the dynamic world of Amazon selling.
What Are the Amazon Acronyms?
Amazon acronym is a shortened version of word or phrase that is commonly used on Amazon. They can be used to refer to specific features, services, or products on the platform.
For example, the acronym ASIN stands for Amazon Standard Identification Number. This is a unique identifier for each product that is sold on Amazon. The acronym FBA stands for Fulfillment by Amazon. This is a service that allows sellers to store their products in Amazon’s warehouses and have Amazon handle the shipping and fulfillment.
There are many other Amazon acronyms that you may encounter. If you are new to selling on Amazon, it is a good idea to familiarize yourself with these acronyms, including Amazon acronyms for employees, so that you can understand the terminology that is used on the platform.
The most common Amazon abbreviations list
- ASIN: Amazon Standard Identification Number;
- FBA: Fulfillment by Amazon;
- MSRP: Manufacturer’s Suggested Retail Price;
- PPC: Pay-per-click;
- SEO: Search engine optimization;
- SKU: Stock Keeping Unit;
- WCS: Web Content Service.
Amazon Acronyms And Abbreviations List
Below you can find an Amazon glossary of terms list sorted out in alphabetical order.
3P — Third-Party Vendor
Often termed as retailers, third-party vendors operate on Amazon’s platform under their distinct business identities, selling products directly to consumers.
3PL — Third-Party Logistics
Commonly known as third-party fulfillment, 3PL entities specialize in the consolidation, arrangement, and/or delivery of products on behalf of a seller.
An option for Amazon sellers to run promotions. This time-sensitive deal gains prominence on Amazon’s Best Deals page.
Amazon’s algorithmic search engine that determines the order in which products appear in search results.
An Amazon product detail page enriched with enhanced brand content (EBC). A+ content provides sellers the opportunity to incorporate graphics and images into their product detail pages, enhancing their visual appeal.
AA — Amazon Associate
Referred to as the Amazon Affiliate program, this initiative is designed for website owners and bloggers aiming to promote Amazon products on their sites by generating links. They earn referral fees when customers follow the link and purchase the promoted item on Amazon. Amazon Associates can also denote individuals employed by Amazon.
AAP — Amazon Advertising Platform
An ad procurement platform that enables brands to target Amazon shoppers not only on Amazon.com but also on Amazon-owned websites. Retailers can collaborate with Amazon’s in—house team or opt for the self-service Amazon Advertising Platform for programmatic ad execution.
AAX — Amazon Advertising Express
This is a self-service advertising program that allows sellers to create and manage their own Amazon ads.
A/B Test — Amazon Business Test
An experiment that compares two different versions of a product detail page to determine which one performs better in terms of conversions and sales.
ACaS — Amazon Custom and Services
A program that allows sellers to offer customizable products and services to customers.
ACOS — Advertising Cost Of Sale
Pertinent to Amazon Sponsored Product ads, ACOS encompasses metrics that gauge the effectiveness of products based on their performance relative to their cost. The formula for ACOS is total spend divided by ad sales.
ACS — Amazon Creative Services
Accessible within the advertising dashboard for both Amazon sellers and vendors, ACS permits users to explore and secure various services from verified providers to create policy-compliant and highly engaging creative assets.
ADR — Amazon Delivery
Guidelines and expectations for how products should be packaged and delivered to Amazon’s fulfillment centers.
AFN — Amazon Fulfillment Network
Amazon’s network of fulfillment centers that handle the storage, packaging, and shipping of products for FBA sellers.
AFR — Amazon Fulfillment Referral
The fee charged by Amazon to sellers using the FBA service and covering fulfillment and shipping.
AGS — Amazon Global Selling
A program enabling sellers to list and sell their products across Amazon’s global marketplaces, extending their reach to an international audience.
AM — Area Manager
Typically denoting a position within an Amazon Fulfillment Center, area managers are tasked with overseeing budgeting, personnel development, and operational objectives for specific sections within the center.
AMG — Amazon Media Group
A program offering advanced Amazon advertising both on and off Amazon’s site, even extending to running ads on Amazon devices like Kindle to drive traffic.
AMZ — Amazon
AMZ is an abbreviation for Amazon’s stock symbol. It is sometimes also abbreviated as “AZ.”
AMZL — Amazon Logistics
Known as Amazon Shipping or Amazon Delivery, AMZL refers to deliveries facilitated within the US using Amazon’s proprietary logistics and delivery services.
AMZ Seller — Amazon Seller
A person who sells products on the Amazon platform.
Andon or Andon Cord
Introduced by Amazon in approximately 2012, Andon Cords empower Support Agents to issue warnings or halt the sale of a product. These notifications are deployed when significant safety or quality issues arise with a product.
AOV — Average Order Value
The average amount of money customers spend per order.
API — Application Program Interface
A set of protocols allowing two software platforms to communicate effectively.
APN — Amazon Partner Network
A global partner program that provides resources and support to companies building solutions on Amazon Web Services.
APS — Amazon Print on Demand
A service that allows sellers to create custom-designed products that are printed and shipped to customers on demand.
AR — Amazon Robotics
A sophisticated amalgamation of machinery and software, Amazon Robotics streamlines operations within Amazon Fulfillment Centers to optimize efficiency.
ARA — Amazon Retail Analytics
Providing basic reports and product performance data for Amazon sellers, ARA derives insights from sales trends, customer behavior, and operational metrics.
ARAP — Amazon Retail Analytics Premium
Available as an add-on through Amazon Vendor Central, ARAP furnishes more detailed insights into product performance than the basic ARA reports.
ARS — Amazon Robotics Sortable
A Fulfillment Center employing a collaborative approach between Amazon employees and robots to process smaller customer orders through picking, packing, and shipping.
ARSAW — Amazon Robotics Semi-Automatic Workstation
Leveraged within Fulfillment Centers, ARSAW employs robot and conveyor belt systems to streamline the sorting process of customer orders.
ASC — Associate Safety Committee
Functioning as safety specialists within Amazon Fulfillment Centers, ASC members are responsible for identifying hazards, broken equipment, and unsafe employee practices to ensure workplace safety.
ASIN — Amazon Standard Info Number
A unique alphanumeric identifier comprising ten characters, ASIN serves as the Amazon equivalent of a Universal Product Code (UPC). ASINs are exclusively used for identifying products sold within Amazon’s marketplace.
ASN — Advanced Shipment Notification
An electronic packing list vendors send to Amazon before product delivery. ASNs can be created through the Vendor Central Portal or via Electronic Data Interchange (EDI).
ASP — Average Selling Price
The average retail price at which a seller sells their items. ASP is calculated by dividing total sales by the number of items sold within a specific timeframe.
ATOP — At Time Of Posting
ATOP pertains to the retail price of an item at the time a post is created, often encountered in Amazon-related social media groups for product sales.
Amazon guarantee that ensures buyers are happy with their purchases. If a buyer is not happy with a product, they can return it for a full refund.
AWS — Amazon Web Services
AWS is Amazon’s cloud platform, offering on-demand cloud computing resources and APIs for individuals, enterprises, and governmental entities. AWS provides cloud-based services encompassing email, data storage, networking, servers, remote computing, mobile development, and security.
AZ — Amazon
AZ is an abbreviation for Amazon, also sometimes indicated as AMZ. It is used to refer to Amazon as a company and its operations.
AZN — Amazon’s stock ticker symbol
Used to identify Amazon’s stock on the stock market.
AZ Prime — Amazon Prime
A subscription service that offers various benefits to customers, including free and fast shipping, access to streaming services, and more.
B2B — Business to Business
E-commerce conducted between two businesses, rather than between a business and a consumer.
B2C — Business to Customer
E-commerce transactions between a business and an individual customer.
BA — Brand Analytics
Amazon’s Brand Analytics serves as a resource furnishing invaluable insights for Brand Owners to make informed, strategic decisions regarding their product portfolio and marketing/advertising initiatives. Access to Brand Analytics requires enrollment in Amazon Brand Registry.
BB — Buy Box
Short for Amazon Buy Box, the button customers use to purchase a product on an Amazon detail page. “Winning the Buy Box” refers to the merchant (Amazon or a third—party) from whom a customer makes a purchase. Buy Boxes are secured through intricate algorithms considering factors like stock availability, ratings, customer service rankings, and more.
BD — Best Deal
A time-limited promotional offer category for Amazon vendors, typically lasting for several days or weeks.
BIL — Build International Listing
A tool enabling sellers to create listings for multiple countries.
BISS — Business Industrial & Scientific Supplies
A specialized selling category on Amazon, often restricted to specific sellers.
BM — Brick & Mortar
Refers to the traditional method of shopping at a physical store location, in contrast to online retail.
BMVD — Books, Media, Video, DVDs
Categories encompassing products available on Amazon’s marketplace. These categories comprise books, eBooks, audiobooks, music, movies, TV shows, video games, and related items.
BOD — Boxes on Demand
A technology utilized in the packaging and shipping sector to fabricate custom—sized boxes based on the dimensions of shipped products. This system minimizes excessive packaging material and lowers shipping expenses by employing precisely the required amount of material for safeguarding the product.
BOGO — Buy One Get One
A marketing strategy where customers can purchase one item and receive a second item for free or at a reduced price.
BOLO — Buy On the Lookout
A term with varying interpretations, often referring to individuals seeking specific discounts and promotions.
BR — Basic Replenishment (Vendor Central Replenishment Code)
This designation implies that the product will be reordered solely through manual means, as indicated in Amazon’s Brand Analytics and cost information table.
BR — Brand Registry
Amazon Brand Registry offers a suite of tools designed to fortify and safeguard brands, thereby enhancing customer experiences. Approved Brand Registry members gain access to A+ Content, Sponsored Brands, Amazon Stores, and Amazon Brand Analytics.
BSA — Business Services Agreement / Business Solutions Agreement
A contractual arrangement between Amazon and its sellers, outlining terms, conditions, fees, payment parameters, and policies governing product listings, sales, and fulfillment.
BSR — Best Seller Rank
A metric employed by Amazon to rank products within their respective categories based on their sales performance. A lower rank number signifies higher sales performance within the category. For products with no sales history (such as new items), the rank will be designated as “None.”
BTR — Born To Run (Vendor Central Replenishment Code)
Pertains to an Amazon Vendor Central Program allowing sellers to expedite the introduction of new products on Amazon.
BTS — Back-To-School
A term frequently utilized by merchants to denote a specific timeframe, usually around the commencement of the academic year, during which they actively promote and enhance the sales of items and services relevant to education, such as school supplies and equipment for extracurricular activities.
BwP — Buy with Prime
A feature allowing Amazon Prime members in the US to shop directly from participating online stores with the same advantages as on Amazon.com, including fast and free shipping, easy returns, and a streamlined checkout process. Eligible products bear the Prime logo and delivery commitment, and customers can check out by signing into their Amazon accounts, which auto-fill payment and shipping information.
CA — Canada
The abbreviation CA stands for the Canadian marketplace, representing Amazon’s operations in that region.
CAGR — Compound Annual Growth Rate
CAGR quantifies the rate of return required for an investment to increase from its initial balance to its ending balance, considering reinvested profits annually throughout the investment’s lifespan.
CCR — Counterfeit Complaint Rate
CCR signifies the frequency at which sellers receive complaints about the authenticity of their products, particularly regarding counterfeits.
CD — Continuous Deployment
Within Amazon’s Marketplace Web Services, CD denotes a software development practice involving automated preparation of code changes for release to production, with minimal need for explicit approval.
A purchasable variant of a parent ASIN necessitating customer selection of options like size or color before purchase. Child ASINs are grouped under a single Amazon detail page associated with the parent ASIN.
Climate Pledge Friendly
Launched in 2020, this Amazon program simplifies eco-conscious shopping by enabling customers to easily identify and purchase sustainable products on Amazon sites.
COGS — Cost Of Goods Sold
COGS refers to the expenses incurred for goods sold within a specific time frame.
COGS encompassing various back—end costs, including Vine, ARA Premium, MDF, etc.
COW — Consumer Order Workflow
COW encompasses the complete process initiated when a buyer adds a product to their cart and completes the checkout on Amazon.
CP — Contribution Profit
CP calculates the profitability of individual shipments leaving Amazon’s facilities.
CPC — Cost Per Click
CPC relates to Sponsored Ads, indicating the fee Amazon charges sellers when customers click on their advertisements. CPC is determined by total ad cost divided by clicks.
CPH — Cost Per Head
Also known as “price per person.”
CPS — Cost Per Shipment
Also recognized as the “expenditure per shipment.”
CPT — Critical Pull Time
CPT signifies the timeframe within which an order faces the risk of not being shipped in time to meet customer delivery deadlines.
CPU — Contacts Per Unit
CPU gauges customer service performance, representing the number of order—related inquiries handled by Amazon on the seller’s behalf per self—fulfilled shipped unit.
CRAP — Can’t Realize Any Profit
Amazon algorithms label a product as CRAP if it’s unable to generate profit due to factors like high shipping costs, excess inventory, or pricing challenges.
CS — Customer Service
CS pertains to a company’s assistance provided to customers for inquiries, service requests, complaints, or returns.
CTI — Category, Type, Item
CTI represents the hierarchical structure used for categorization with layers of classification, starting from categories, then types within categories, and items within types.
CWGR — Compound Weekly Growth Rate
CWGR quantifies the weekly growth rate of investments over a specified period, indicating the weekly earnings on investments during the interval.
CX — Customer Experience
CX encapsulates a customer’s holistic impressions, emotions, and perceptions of a company after purchasing its products or receiving services.
DEA — Dynamic eCommerce Ads
Part of Amazon DSP, Dynamic e-commerce Ads incorporating eCommerce features like retail price and review ratings into product display advertisements.
DMG — Damaged
Abbreviation for “Damaged,” denoting products with impairments.
DNR — Delivered Not Received
Used when tracking indicates an order as “delivered,” but the customer has not received it.
DOTD — Deal Of The Day
A single product or bundle featured on Amazon’s Gold Box or Deals page discounted for a 24-hour period.
DP — Detail Page
An Amazon detail page presents vital product information, including price, title, bullet points, description, customer reviews, and more.
DPMO — Defects Per Million Opportunities
The ratio of defects in a sample to the total defect opportunities multiplied by one million. It gauges process error rates and accuracy.
DPV — Detail Page Views
Metric tracking impressions of an individual detail page.
DPVR — Detail Page View Rate
Total promoted product Amazon Detail page views divided by ad impressions, presented as a rate.
DSP — Delivery Service Provider
A third-party service delivering goods to customers.
DSP — Demand Side Platform
Formerly Amazon Advertising Platform, DSP enables programmatic ad buying to reach new and existing audiences on and off Amazon.
EAN — European Article Number
EAN signifies a 13-digit numbering system used to identify retail products across Europe.
ECR — Executive Customer Relations
A division within Amazon dedicated to resolving highly escalated customer contacts.
EDD — Estimated Delivery Date
The projected date for customer order delivery.
EDI — Electronic Data Interchange
A digital method for companies to exchange information.
EFN — European Fulfillment Network
Enables Amazon Europe marketplaces account holders to store inventory in their European Fulfillment Center, fulfilling orders from various European marketplaces using the same local inventory.
EOD — End Of Day
EOD indicates the conclusion of a workday.
EXSD — Expected Ship Date
The system’s projection of when an item will depart the Fulfillment Center aligned with a delivery truck’s critical pull time.
FBA — Fulfillment by Amazon
Fulfillment by Amazon entails Amazon storing your products in their fulfillment centers. With FBA, Amazon handles tasks like picking, packing, shipping, and customer service for these items.
FBM — Fulfilled by Merchant
Fulfilled by Merchant, also referred to as MF (Merchant Fulfilled), involves personally shipping products to end customers, as opposed to Amazon’s involvement.
FC — Fulfillment Center
FC stands for Fulfillment Center, which is an Amazon-operated warehouse.
FNSKU — Fulfillment Network Stock Keeping Unit
a+ content is an Amazon product identifier specifically for items fulfilled by Amazon.
FPY — First Pass Yield
First Pass Yield refers to the percentage of products that are shipped to customers without any defects. A high FPY indicates that a product is of high quality and that the manufacturing process is efficient.
FFP — Frustration-Free Packaging
Frustration-Free Packaging is an Amazon initiative to eliminate excess packing, contributing to sustainability by minimizing overboxing.
G — Gated Category
G signifies a Gated Category on Amazon, requiring pre-approval for businesses to sell within it, resulting in restricted access.
GLN — Global Location Number
GLN is a distinct identification code assigned to a physical location, known as a Global Location Number.
A Global SKU is part of a shared inventory pool, available for sale and shipment across multiple marketplaces.
Amazon’s GL String is a codification system for allocating costs accurately to the relevant Profit and Loss (P&L) category.
GTIN — Global Trade Item Number
GTIN is a globally unique 14-digit identifier utilized to distinguish items, products, and services.
HAC — High-Adoption Category
A category of products that has a high number of sellers and a high level of competition.
HazMat — Hazardous Materials
Hazmat refers to materials that are potentially dangerous due to factors such as flammability, corrosiveness, pressure, and toxicity. These substances necessitate specific precautions and regulatory measures during transportation and storage.
HBA — Health & Beauty Aids
HBA encompasses products linked to health and beauty, including skincare items, perfumes, makeup, hair care products, toothpaste, deodorants, and more.
HBR — Hard-Bought Return
A return that is not eligible for Amazon’s A-to-z Guarantee.
HHT — Handling Time
The amount of time a seller needs between receiving an order and shipping the product to customers. Typically applies for seller-fulfilled products.
HTF — Hard To Find
HTF items are often highlighted in BOLO posts. The term typically pertains to rare items no longer commonly available in stores.
HSW — High-Sales Weighted
A category of products that has a high number of sales and a high level of competition.
IAT — Inbound Andon Tracker
Used by Support Agents to monitor Andon Cord tickets.
IB — Inbound
An alternative term for “incoming.”
IC — Inventory Central
A tool that allows sellers to manage their inventory levels in Amazon’s warehouses.
ICQA — Inventory Control Quality Assurance
A department within Amazon warehouses responsible for inventory oversight, ensuring accurate storage and accounting of items.
IDQ — Item Data Quality
Refers to the condition of an item’s information, such as the presence of bullet points and images.
IP — Intellectual Property
Encompasses trademarks, copyrights, and patents, granting owners rights to control the use, sale, or distribution of their creations.
IPI — Inventory Performance Index
A metric that measures the accuracy and availability of a seller’s inventory.
IRDR — Inventory Record Defect Ratio
Involves a random inventory count comparing virtual and physical quantities in a bin. High IRDR can indicate discrepancies between recorded and actual inventory.
IS — Item Specifics
The details about a product that are included in the product listing, such as the size, color, and material.
ISBN — International Standard Book Number
A 13-digit identifier assigned to individual books by book numbering agencies.
ITR — In-Transit Replenishment
A feature that allows sellers to automatically replenish their inventory as it sells.
IUI — Item Under Investigation
A product that is being investigated by Amazon for potential counterfeiting or other violations.
KA — Keyword Avoidance
A strategy used by sellers to avoid using certain keywords in their product listings, as these keywords may be trademarked or otherwise restricted.
KIF — Keyword In Focus
The main keyword that a seller is targeting for a product listing.
KPI — Key Performance Indicators
Quantifiable values that assess business performance against established objectives.
KTR — Keyword Research
The process of identifying and researching keywords that are relevant to a product and that have the potential to drive traffic to a product listing.
KV — Keyword Variation
A different variation of a keyword, such as “red shoes” vs. “women’s red shoes.”
KVO — Keyword Volume
The number of times a keyword is searched for on Amazon each month.
LBB — Lost Buy Box
Occurs when another seller’s offer is preferred by Amazon’s algorithm, causing a product to lose the Buy Box button.
LD — Lightning Deal
A limited-time, limited-quantity promotion available across Amazon, often featured on the Today’s Deals or Prime Day page.
LLA — Lookalike Audience
A group of Amazon customers who are similar to your existing customers in terms of their purchase history, demographics, and interests.
LPL — Low Price Listing
A product listing that is priced lower than other listings for the same product.
LSA — Lock Screen Ads
A type of Amazon ad that appears on the lock screen of mobile devices.
LTH — Long-Term Hold
A product that is being held in Amazon’s warehouses for an extended period of time.
MAP — Minimum Advertised Price
For instance, in the US, when a retailer acquires inventory from a manufacturer with a MAP policy, the retailer is obligated not to sell the product below the designated price. Failing to adhere to this can jeopardize their relationship with the manufacturer.
MCF — Multi-Channel Fulfillment
A fulfillment method that permits storage across various companies. Inventory could be fulfilled by Amazon through FBA, other sales channels, or by the seller themselves.
MF — Merchant Fulfilled
Also termed as “FBM,” Merchant Fulfilled means sellers directly ship products to customers, rather than utilizing Amazon’s fulfillment.
MNR — Manifested Not Received
Implies that the product has been transferred to the courier but hasn’t yet reached the customer.
MOM — Month Over Month
Month-over-month growth indicates the percentage change of a statistic compared to the previous month’s value.
MOQ — Minimum Order Quantity
MOQ represents the lowest number of items a consumer can order, commonly for wholesale or distributor orders.
MSRP — Manufacturer’s Suggested Retail Price
The price at which the manufacturer advises retailers to sell the product.
MTD — Month To Date
Refers to the time from the start of the month until the present time.
NAFN — North American Fulfillment Network
Allows vendors in North America (US, Canada, Mexico) to use Amazon’s fulfillment channels for shipping products across these countries.
NDA — Non-Disclosure Agreement
An agreement covering confidential information, its recipients, contract breaches, amendments, and other critical aspects.
NIS — New Item Setup
Involves initial steps for product creation, including accepting terms, ASIN development, and completing product detail page details.
NP — New Product
Denotes a recently listed item on Amazon.
NR — Non Replenishable
Refers to items that are not available and might be removed from the catalog.
NTB — New To Brand
An Amazon advertising metric indicating if an attributed purchase is made by a new or returning customer.
OA — Online Arbitrage
Also known as “Retail Arbitrage,” it entails purchasing items from online retailers for resale on Amazon.
OB — Obsolete
Used for products that will no longer be available and appear in Amazon’s Brand Analytics on Vendor Central.
OB — Outbound
Relating to departing or leaving a specific location.
ODR — Order Defect Rate
The percentage of orders with negative feedback, significant issues, A to Z Guarantee claims, or service credit chargebacks.
OLR — Organization and Leadership Review
An Amazon review process where senior managers discuss subordinates’ strengths, weaknesses, promotions, or, in some cases, terminations.
OM — Operations Manager
An Amazon warehouse employee overseeing the daily operations of a specific department.
OOS — Out Of Stock
Indicates items are unavailable in retail stores or out of stock on Amazon.
OP — Order Picker
A warehouse worker retrieving items and packing them for shipment.
OPS — Operations
Primarily referring to the operations department.
ORDT — On-Road Dynamic Transfer
Typically used for warehouse deliveries.
OTC — Over The Counter
Also referred to as off-exchange trading, it involves direct trading between parties without exchange supervision.
P&L — Profit and Loss
Also known as Profit and Loss Statement or Income Statement.
This financial document summarizes revenues, costs, and expenses incurred over a specific period, typically a fiscal quarter or year.
PA — Process Assistant
An Amazon warehouse role that acts as a supervisor under the Area Manager.
An ASIN used to aggregate variations on a single detail page.
Each main ASIN can encompass multiple variants like color, size, flavor, scent, etc., known as child ASINs.
PCOGS — Product Cost Of Goods Sold
The expense required to procure an item or product.
PDA — Product Display Ads
A display advertising form where a product’s ad appears on Amazon’s category and product pages.
PED — Prime Exclusive Discount
An exclusive Amazon FBA seller deal for Prime—eligible items, often offering a discount for a limited duration.
PMV — Process Map Visuals
Tools for planning and management that visually outline workflow.
PNOV — Preliminary Notice Of Violation
An Amazon notification alerting sellers of potential rule violations.
POD — Proof Of Delivery
A customer—signed document from the shipping company confirming item delivery.
POPS — Proactive Outbound Problem Solve
An Amazon role responsible for troubleshooting and finding solutions for quality issues in outbound processes.
PPC — Pay Per Click
A term in Amazon Advertising where advertisers pay for each ad click.
PPE — Personal Protective Equipment
Required in certain roles at an Amazon Fulfillment center for safety.
PPM — Pure Product Margin
Calculated using: Revenue — PCOGS / Revenue.
PPQA — Process Path Quality Assurance
Ensuring quality standards are met in an Amazon Fulfillment Center by following specific steps.
PPV — Product Price Variance
Product Price Variance occurs when a vendor’s invoice item price differs from Amazon’s system data.
PQV — Product Quantity Variance
Product Quantity Variance happens when shipped inventory quantity differs from the amount received by Amazon.
PR — Planned Replenishment
A code indicating automatic product reordering.
PL — Private Label
Products owned by a retailer or supplier and sold under their brand.
QA — Quality Assurance
A systematic approach to averting errors and flaws in produced goods and circumventing issues when providing products or services to clients.
Q&A — Questions and Answers
A section on Amazon product pages where customers can ask questions about a product and get answers from other customers or sellers.
QBR — Quarterly Business Review
A brief strategic assessment during which you analyze the past three months, assess the advancement of your objectives and devise a practical strategy to achieve each goal.
A feature that allows sellers to chat with customers in real-time.
QSR — Quick Ship Ready
A designation that indicates that a product is in stock and ready to ship within 24 hours.
QTY — Quantity
The number of units of a product that are being purchased.
QVC — Quality Vendor Central
A program that allows sellers to sell their products on Amazon’s QVC website.
RA — Retail Arbitrage
This denotes the practice of buying items from retailers at lower costs and reselling them on Amazon for higher prices.
REPLEN — Replenishable Product
A product that a seller can consistently restock from a supplier and continue selling.
ROAS — Return On Ad Spend
This metric reveals how much revenue is generated for every dollar spent on advertising. It gauges the effectiveness of an advertising campaign.
ROI — Return On Investment
A performance measure used to evaluate the profitability of an investment in relation to its costs.
RRP — Recommended Retail Price
Similar to MSRP, RRP is the price suggested by the manufacturer for retailers to sell the product.
RSP — Robotics Service Platform
A platform that oversees robots, allocates tasks, distributes content, and delivers robot software via the Cloud (Saas).
RSR — Reserve Stow Racks
A storage area within an Amazon warehouse designated for holding stock and inventory.
SB — Sponsored Brands
Formerly known as Headline Search Ads, these ads appear in search results, product pages, and other relevant locations.
SBC — Simple Bin Count
The count of items in a bin after stowing.
SC — Seller Central
An online interface for certain Amazon marketplace sellers to manage their accounts.
SEO — Search Engine Optimization
The process of enhancing web visibility and traffic through search engines.
SFP — Seller Fulfilled Prime
A program enabling Amazon Prime sellers to handle their own fulfillment from their warehouses.
SIOC — Ships In Own Container
An Amazon container packaging option where products can be shipped in their own boxes without overboxing.
SKU — Stock Keeping Unit
An alphanumeric code used for identifying inventory items.
SLA — Service Level Agreement
An agreement between parties outlining how a service will be provided.
SLAM — Scan, Label, Apply, Manifest
Refers to the process of weighing, labeling, applying shipping methods, and manifesting shipments.
S&L — Small And Light
An Amazon program that offers reduced shipping costs for qualifying smaller items.
SM — SageMailer
SageMailer is an Amazon seller tool assisting sellers in optimizing their communication with customers, managing feedback, and enhancing their overall selling experience on the platform.
SNS — Subscribe And Save
An Amazon service that lets customers schedule automatic orders for select products at discounted rates.
SP — Sponsored Products
Ads targeted by keywords promoting individual products on a cost—per—click basis.
SPN — Service Provider Network
A network of certified Amazon professional service providers assisting sellers in managing their businesses.
A barcode label applied to a box after item packing.
SRC — Simple Record Count
Counting specific item numbers in a bin and its surroundings.
SRP — Suggested Retail Price
Similar to MSRP, SRP is the manufacturer’s recommended selling price for retailers.
TOS — Terms Of Service
TOT — Time Off Task
A phrase utilized in Fulfillment Centers. It quantifies the duration required to complete a particular task.
TTT — Tote Transition Time
A concept used in Fulfillment Centers indicating the time taken by an Amazon worker to shift from one tote to another or replace it.
Amazon’s feature for consolidating ASINs of varying colors and sizes onto a single detail page.
A product review authored by someone who may not have purchased the item.
UPC — Universal Product Code
A 12—digit distinct code assigned to identify a specific product recognized by machines for streamlined processing due to its distinctive sequence of black bars.
UPH — Units Per Hour
The rate at which units are produced or sold per hour, context-dependent.
UR — Universal Receive
An Amazon employee overseeing all inbound and outbound products, materials, items, or merchandise within the warehouse.
URP — Universal Receive Prep
The procedure of preparing a product for shipping.
URS — Universal Receive Sort
The process of categorizing, scanning, and stacking packages on pallets.
UTA — Unable To Access
Being denied access to a service or location.
UTL — Unable To Locate
Being incapable of identifying a specific location.
UX — User Experience
Also termed Customer Experience, it encompasses a customer’s overall sentiments, perceptions, and insights after purchasing goods or utilizing services from a company.
VA — Virtual Assistant
An individual who remotely provides administrative support.
VAT — Value-Added Tax
Known as Goods and Service Tax in certain countries. It’s a consumption tax applied to products as value accumulates at each stage of the supply chain, from production to sale.
VIR — Volume Incentive Rebate
Also known as Growth Incentive Rebate, VIR entails discounts or rebates tied to higher sales volume and growth.
VIS — Video In Search
An avenue for advertisers to connect directly with Amazon customers through content-rich videos in mobile search results.
VNHO — Virtual New Hire Orientation
A web-based onboarding program for new hires.
WHS — Warehouse Health And Safety
Alternatively, this abbreviation may also denote “warehouse.”
WM — Walmart
A US retail conglomerate operating hypermarkets, discount supermarkets, and grocery stores across the United States.
WOW — Week Over Week
Comparing data from one week to the preceding week.
YMMV — Your Mileage May Vary
Commonly found in Amazon-related online forums, indicating that the content may not be universally applicable.
YOY — Year Over Year
Comparison of data between the current year and the previous year.
YTD — Year To Date
The period from the year’s beginning until the present time.
ZB — Fulfillment by Zero
A new Amazon program that allows sellers to ship their products directly to customers without using Amazon’s warehouses.
ZPL — Zebra Programming Language
A programming language that is used to create barcodes.
ZS — Zero Selling
A situation where a seller has no active listings on Amazon.
In the dynamic world of Amazon selling, staying well-versed in the language is essential for success. This comprehensive Amazon Acronyms List for 2023, spanning from A to Z, provides you with an invaluable glossary of Amazon abbreviations to navigate the intricacies of the platform. As you delve into the realm of FBA, PPC, ROI, and beyond, remember that understanding these acronyms is a step closer to mastering the Amazon marketplace. Keep this resource handy, and let the power of knowledge propel your Amazon journey to new heights. Happy selling!