Every year Amazon is reducing the number of legal ways to get reviews. In this context, services for automating feedback requests are extremely useful and are used by almost all sellers on Amazon, at least those who are serious about their online reputation and ranking.
If you are going to sell on Amazon, then you need to become familiar with the term Advertising Cost of Sales, or ACOS for short. If you are using the Amazon display network
Sending automated feedback requests helps to increase the number of positive reviews, reduce the likelihood of leaving negative reviews, and generally help to improve customer loyalty and the chance of re-buying in the future.
Product reviews help not only the buyers who make purchasing decisions based on them but also the sellers themselves because this way they can get the most honest feedback about products. You can find out all the pros and cons, or get an idea on how to improve your product based on product reviews.
Product reviews are one of the most important factors for buyers when making a purchasing decision, with about 95% of all online shoppers reading reviews before hitting the “Buy”-button. Therefore, a good reviews portfolio is not just a beautiful picture, but also a tool that can raise your sales.
When it comes to the Amazon platform, a large number of product reviews mean that a buyer is more likely to click on your listing on the search results page. Thus, more clicks mean higher rankings and, in turn, more sales. And this is exactly what any seller on Amazon ultimately aspires to.